• EP12. Copy that Convert, with Ekaterina (Sam) Howard
    Jun 26 2025

    In this episode, I’m joined by Ekaterina (Sam) Howard, B2B conversion copywriter, for a deep dive into conversion copywriting, and how it can make or break your funnel.


    By the end of this episode, you’ll learn:


    • How to optimise each page in your buyer journey, from demo requests to homepages
    • The importance of aligning customer-facing teams to build messaging that resonates
    • Sam’s four-step framework for conversion copywriting: research, draft, test, and measure
    • How to get to know your audience beyond demographics, by listening to what they actually say


    If you're trying to turn more visitors into customers, this episode is packed with practical insights and strategies you can apply today.


    🎧 Listen now!



    Hosted on Acast. See acast.com/privacy for more information.

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    34 mins
  • EP11. The Power of Branding, with Natasha Rahman, Snap
    Apr 24 2025

    In this episode, Natasha Rahman, Group Marketing Manager at Snap, joins me to explore the power of branding and how it can transform your go-to-market strategy.


    By the end of this episode, you’ll learn:


    • How branding can shorten your sales cycle by building trust and credibility early on
    • Why branding and lead generation work better together, not in silos
    • The three Cs for a successful campaign: clarity, consistency, customer-centricity
    • How to measure the impact of your brand campaigns using metrics like direct traffic, SEO performance, and revenue uplift


    If you're building, or rebuilding, a brand, this episode is full of actionable insights.


    Hosted on Acast. See acast.com/privacy for more information.

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    25 mins
  • EP10. Rebranding Journey & Lessons Learnt, with Adinda Rosyadha, IPM
    Mar 21 2025

    In this episode, Adinda Rosyadha, Head of Marketing at IPM, shares her experience leading IPM’s rebranding and the key lessons she learnt along the way.


    By the end of this episode, you’ll learn:


    • Why authenticity matters - how to position your brand based on real strengths rather than overpromising
    • The importance of clear brand guidelines so all teams can align their messaging with the rebrand
    • How to measure rebrand success, from key metrics to customer perception shifts


    If you're considering a rebrand, this episode is packed with actionable insights.


    🎧 Listen now!



    Hosted on Acast. See acast.com/privacy for more information.

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    29 mins
  • EP9. Cut Through the Noise with Competitive Positioning, with Talya Heller G., Down to a T
    Jan 30 2025

    Talya Heller G., founder of Down to a T, competitive intelligence & positioning expert, breaks down the essentials of effective competitive positioning. In this episode, we dive into actionable strategies to create a standout competitive edge.


    By the end of this episode, you’ll learn:


    • How to build a clear, impactful positioning that resonates with your audience
    • Practical ways to help sales teams highlight key differentiators with confidence
    • Honest and effective tactics to address competitors without losing integrity


    Connect with Talya Heller G. on LinkedIn

    Connect with Orelia on LinkedIn


    Hosted on Acast. See acast.com/privacy for more information.

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    35 mins
  • EP8. The Revenue Marketing Playbook: Aligning Sales and Marketing for Business Impact, with Mark O'Donnell, HubSpot
    Jan 16 2025

    How can marketing go beyond lead generation and truly drive revenue growth? In this episode, I sit down with Mark O'Donnell, Principal Revenue Marketing Manager at HubSpot, to unpack the transformative power of revenue marketing. With over 11 years of experience in growth marketing, demand generation, and digital strategy, Mark shares practical advice for aligning marketing with sales objectives to deliver measurable business results.


    By the end of this episode, you’ll learn:


    • The core principles of revenue marketing and its role in driving revenue.
    • How to leverage data to develop impactful, ROI-focused campaigns.
    • Practical tips for collaborating closely with your sales teams to develop customer-centric strategies that resonate.


    Connect with Mark on LinkedIn

    Connect with Orelia on LinkedIn



    Hosted on Acast. See acast.com/privacy for more information.

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    35 mins
  • EP7. SEO Strategy for Middle and Bottom of the Funnel, with Killian Leahy, ex-Dentsu Ireland
    Jan 2 2025

    In this episode, Killian Leahy, an SEO Account Director with over 9 years of experience, shares his advice on building effective SEO strategies. At the time of this recording, Killian was working at Dentsu Ireland, where he gained invaluable insights working across B2B sectors. Killian offers practical steps to help you drive organic traffic and engage your audience authentically.


    By the end of this episode, you’ll learn:

    • Techniques for creating valuable, user-focused content that ranks and resonates
    • Tips on conducting targeted keyword research and leveraging competitor insights
    • Ways to integrate sales insights into SEO content, meeting prospects’ needs at every stage


    Connect with Killian on LinkedIn

    Connect with Orelia on LinkedIn


    Hosted on Acast. See acast.com/privacy for more information.

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    35 mins
  • EP6. Mastering LinkedIn to Drive Business Impact, with Arnaud Renoux, The Scalelab
    Dec 18 2024

    In this episode, Arnaud, co-founder of The Scalelab and Scalelist, explains how he built a high-impact LinkedIn presence, leveraging content, to connect with nearly 40K followers. Arnaud shares his approach to making LinkedIn work for you: whether it’s building brand trust or guiding prospects through the funnel.


    By the end of this episode, you’ll learn:

    • Strategies for structuring content effectively at each stage of the funnel
    • Tactics for using LinkedIn to generate leads and convert interest into revenue
    • Tips for skill-building to achieve long-term results


    Connect with Arnaud on LinkedIn

    Connect with Orelia on LinkedIn



    Hosted on Acast. See acast.com/privacy for more information.

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    40 mins
  • S1.EP5 - Journey to Product-Market Fit, with Joseph Borza, EnergyElephant
    May 2 2024

    Joseph Borza, co-founder & CEO of EnergyElephant, guides us through his journey of achieving product-market fit. He explains the key steps to bridge the gap between your product and the market. He also sheds light on the process of adapting to evolving customer expectations and tailoring your marketing approach to align with your unique growth stage.


    By the end of this episode, you'll learn:

    • What product-market fit is and how to attain it
    • Strategies for consistently meeting the ever-evolving expectations of your customers
    • How to approach marketing effectively, aligning with your specific growth stage


    Connect with Lisa Cripps on LinkedIn.

    Orelia Baumel: LinkedIn

    Hosted on Acast. See acast.com/privacy for more information.

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    33 mins