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Marketing The Olympics
Aug 10 2024
Length: 30 mins
Podcast

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Marketing The Olympics

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Summary
With the Paris Olympics in motion, it is a good time to revisit this episode from our archives.
From the first ad at the first Olympics in 1896, to the hundreds of millions spent on today's advertising contracts, sponsorship money has always been a contentious issue. The Olympics cost a fortune to stage, and sponsorship money makes it possible. But there's a price to pay when there's a price to pay. How marketing has evolved at the Olympics is a fascinating story.

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