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In this episode of Marketing in the Madness, host Katie Street dives into the dynamic world of experiential marketing with Louisa O'Connor, Managing Director of Seen Presents, a leading brand experience agency known for unforgettable events with brands like Netflix, TikTok, and Amazon. Together, they explore how immersive, real-world experiences build brand loyalty, create lasting emotional connections, and drive unparalleled engagement for both B2B and B2C audiences.

Key Discussion Points:

• The Impact of Experiential Marketing: Katie and Louisa unpack why experiential marketing leaves a lasting brand impression. Although only 29% of marketers leverage brand experiences, 80% of consumers crave them, revealing an untapped opportunity to connect deeply with audiences.
• ROI of Brand Experiences: Louisa shares insights on proving ROI, emphasising the strategic value of events like Montclair’s Art of Genius, which drew 10,000 attendees and garnered over a billion social media views. She discusses how planning, alignment, and strategic ROI measurement can win over procurement and finance teams.
• Strategic Planning for Success: From the "why" of the event to emotional impact, Katie and Louisa cover the essentials of early planning, highlighting how memorable experiences are built when aligned with brand goals. They underscore the importance of engaging all stakeholders to ensure brand experiences drive measurable success.
• Creating Authentic Brand Worlds: Louisa reveals how iconic brands like Pinterest and Netflix captivate attendees by transforming physical spaces to reflect their brand ethos. She explains how these brand experiences can increase consumer engagement, inspire brand loyalty, and create viral, shareable moments.
• Emotional Engagement and Consumer Trust: Katie and Louisa emphasise that experiential marketing evokes emotions that digital campaigns can’t replicate. From Dove’s Real Beauty campaign to Bacardi’s legendary Bermuda Triangle event, they discuss how these experiences leave a lasting impact that fosters authentic consumer trust.
• Top Tips for Memorable Brand Experiences: Louisa shares her expert advice for brands considering experiential marketing, covering the importance of clear objectives, strategic alignment, and leveraging content across digital channels for extended reach and ROI.

In this show, we cover: Experiential Marketing Strategies, Building Brand Loyalty, Emotional Connection in Marketing, Immersive Brand Experiences, B2B Brand Engagement, Brand Experience ROI, Creating Shareable Moments, Engaging Events for B2B and B2C, Strategic Marketing Planning, Leveraging Live Events for ROI, Content-Driven Event Marketing, Innovative Marketing Tactics for Brand Growth, Enhancing Customer Engagement with Events

LINKS:

Louisa O’Connor
https://www.linkedin.com/in/louisa-o-connor-36773919/

Connect with Katie Street:
https://www.linkedin.com/in/katiestreet/
https://www.instagram.com/streetmate/

Follow Street Agency:
https://street.agency/
https://www.instagram.com/street.agency/
https://www.linkedin.com/company/streetagency/

Send us a text

Connect with Katie Street:
https://www.linkedin.com/in/katiestreet/
https://www.instagram.com/streetmate/

Follow Street Agency:
https://street.agency/
https://www.instagram.com/street.agency/
https://www.linkedin.com/company/streetagency/

Send us a text

AI is not here to play around. It only took 10 months for AI to reach 50% of the US, when compared to 37 years for electricity and 21 years for smartphones. It is clear AI is scaling at speed. Like most rapid changes, resistance occurs, so it's crucial to educate teams on how AI can be used to improve efficiency and productivity.

Welcome back to another episode of Marketing In The Madness. This week we are joined by Marco Andre, an AI mastermind and expert with extensive experience at both Google and Novartis. Marco shares his insights into how AI is redefining marketing as we know it; and how, when used correctly, it can enhance productivity and ultimately reshape marketing strategies.

Packed with insights and practical takeaways you can implement today, from how AI can transform efficiency, and reduce tasks like content creation and image generation from hours to minutes. It is not to be missed.

Ready to discover how AI is transforming marketing? Here’s what you’ll learn in this episode:

🤝🏻 How AI contributes to a customer-centric future. Integrating AI allows for better understanding and engagement with customers, leading to improved products and services that meet their needs.

💡 AI is not just a buzzword; We explore how AI is redefining marketing and the importance of marketers embracing it. Rather than fearing job loss, it's about learning how AI enhances capabilities and creativity.

⚙️ "Prompt engineering" is demystified. Marco suggests it's all about asking the right questions rather than crafting complicated prompts - this shift in mindset allows more effective interactions with AI.

🤖 Marco shares his top AI tools that will revolutionise your marketing efforts.

🧠 From fear to empowerment: Marco encourages businesses to view AI as a partner that can free up time for more creative and strategic tasks rather than a replacement.

As we venture further into the age of AI, it's clear that those who adapt and innovate will thrive. This episode serves as a reminder that the tools are at our disposal; it's up to us to wield them wisely!

You can watch the FULL EPISODE HERE:

📢 Also, don’t forget to LIKE & SUBSCRIBE to stay updated on future episodes. If you enjoyed this episode, leave us a review and share it with your network. Your support helps us continue delivering the latest insights in marketing and business growth.

Links:

Marco Andre:

https://www.linkedin.com/in/marcoandre/

Katie Street

https://www.linkedin.com/in/katiestreet/
https://www.instagram.com/streetmate/

Street Agency

https://street.agency/
https://www.linkedin.com/company/streetagency/

Connect with Katie Street:
https://www.linkedin.com/in/katiestreet/
https://www.instagram.com/streetmate/

Follow Street Agency:
https://street.agency/
https://www.instagram.com/street.agency/
https://www.linkedin.com/company/streetagency/