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In this episode of Marketing in the Madness, host Katie Street dives into the dynamic world of experiential marketing with Louisa O'Connor, Managing Director of Seen Presents, a leading brand experience agency known for unforgettable events with brands like Netflix, TikTok, and Amazon. Together, they explore how immersive, real-world experiences build brand loyalty, create lasting emotional connections, and drive unparalleled engagement for both B2B and B2C audiences.

Key Discussion Points:

• The Impact of Experiential Marketing: Katie and Louisa unpack why experiential marketing leaves a lasting brand impression. Although only 29% of marketers leverage brand experiences, 80% of consumers crave them, revealing an untapped opportunity to connect deeply with audiences.
• ROI of Brand Experiences: Louisa shares insights on proving ROI, emphasising the strategic value of events like Montclair’s Art of Genius, which drew 10,000 attendees and garnered over a billion social media views. She discusses how planning, alignment, and strategic ROI measurement can win over procurement and finance teams.
• Strategic Planning for Success: From the "why" of the event to emotional impact, Katie and Louisa cover the essentials of early planning, highlighting how memorable experiences are built when aligned with brand goals. They underscore the importance of engaging all stakeholders to ensure brand experiences drive measurable success.
• Creating Authentic Brand Worlds: Louisa reveals how iconic brands like Pinterest and Netflix captivate attendees by transforming physical spaces to reflect their brand ethos. She explains how these brand experiences can increase consumer engagement, inspire brand loyalty, and create viral, shareable moments.
• Emotional Engagement and Consumer Trust: Katie and Louisa emphasise that experiential marketing evokes emotions that digital campaigns can’t replicate. From Dove’s Real Beauty campaign to Bacardi’s legendary Bermuda Triangle event, they discuss how these experiences leave a lasting impact that fosters authentic consumer trust.
• Top Tips for Memorable Brand Experiences: Louisa shares her expert advice for brands considering experiential marketing, covering the importance of clear objectives, strategic alignment, and leveraging content across digital channels for extended reach and ROI.

In this show, we cover: Experiential Marketing Strategies, Building Brand Loyalty, Emotional Connection in Marketing, Immersive Brand Experiences, B2B Brand Engagement, Brand Experience ROI, Creating Shareable Moments, Engaging Events for B2B and B2C, Strategic Marketing Planning, Leveraging Live Events for ROI, Content-Driven Event Marketing, Innovative Marketing Tactics for Brand Growth, Enhancing Customer Engagement with Events

LINKS:

Louisa O’Connor
https://www.linkedin.com/in/louisa-o-connor-36773919/

Connect with Katie Street:
https://www.linkedin.com/in/katiestreet/
https://www.instagram.com/streetmate/

Follow Street Agency:
https://street.agency/
https://www.instagram.com/street.agency/
https://www.linkedin.com/company/streetagency/

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Connect with Katie Street:
https://www.linkedin.com/in/katiestreet/
https://www.instagram.com/streetmate/

Follow Street Agency:
https://street.agency/
https://www.instagram.com/street.agency/
https://www.linkedin.com/company/streetagency/

Send us a text

AI is not here to play around. It only took 10 months for AI to reach 50% of the US, when compared to 37 years for electricity and 21 years for smartphones. It is clear AI is scaling at speed. Like most rapid changes, resistance occurs, so it's crucial to educate teams on how AI can be used to improve efficiency and productivity.

Welcome back to another episode of Marketing In The Madness. This week we are joined by Marco Andre, an AI mastermind and expert with extensive experience at both Google and Novartis. Marco shares his insights into how AI is redefining marketing as we know it; and how, when used correctly, it can enhance productivity and ultimately reshape marketing strategies.

Packed with insights and practical takeaways you can implement today, from how AI can transform efficiency, and reduce tasks like content creation and image generation from hours to minutes. It is not to be missed.

Ready to discover how AI is transforming marketing? Here’s what you’ll learn in this episode:

🤝🏻 How AI contributes to a customer-centric future. Integrating AI allows for better understanding and engagement with customers, leading to improved products and services that meet their needs.

💡 AI is not just a buzzword; We explore how AI is redefining marketing and the importance of marketers embracing it. Rather than fearing job loss, it's about learning how AI enhances capabilities and creativity.

⚙️ "Prompt engineering" is demystified. Marco suggests it's all about asking the right questions rather than crafting complicated prompts - this shift in mindset allows more effective interactions with AI.

🤖 Marco shares his top AI tools that will revolutionise your marketing efforts.

🧠 From fear to empowerment: Marco encourages businesses to view AI as a partner that can free up time for more creative and strategic tasks rather than a replacement.

As we venture further into the age of AI, it's clear that those who adapt and innovate will thrive. This episode serves as a reminder that the tools are at our disposal; it's up to us to wield them wisely!

You can watch the FULL EPISODE HERE:

📢 Also, don’t forget to LIKE & SUBSCRIBE to stay updated on future episodes. If you enjoyed this episode, leave us a review and share it with your network. Your support helps us continue delivering the latest insights in marketing and business growth.

Links:

Marco Andre:

https://www.linkedin.com/in/marcoandre/

Katie Street

https://www.linkedin.com/in/katiestreet/
https://www.instagram.com/streetmate/

Street Agency

https://street.agency/
https://www.linkedin.com/company/streetagency/

Connect with Katie Street:
https://www.linkedin.com/in/katiestreet/
https://www.instagram.com/streetmate/

Follow Street Agency:
https://street.agency/
https://www.instagram.com/street.agency/
https://www.linkedin.com/company/streetagency/

Send us a text

As businesses navigate an increasingly competitive landscape, fostering diverse teams goes beyond doing the right thing; generating ideas and solutions that resonate with a wider audience is crucial.

In this BONUS episode of Marketing in the Madness, Katie welcomes back Paul Wright, Head of International for Uber, to discuss the intersection between diversity and innovation. Paul shares his insights on building diverse teams from scratch, the significance of authentic culture, and how it can unlock innovation.

At Street, embracing diversity within a team gives us a better understanding of our client’s needs and market trends. By prioritising diverse teams, businesses can enhance their internal culture and drive better results for their clients.

Here’s what you’ll learn in this episode:

🚀 Building from Scratch. Paul discusses the advantages and strategies of starting a diverse team at Uber, including the importance of representation and how they achieved a 55% female workforce.

👥 Authenticity in Culture. Learn why authenticity is crucial in attracting the right talent and how to foster a workplace culture that values diversity.

💡 Recruitment Strategies for Diversity. Paul shares practical tips for creating inclusive job ads and practices that attract a wide range of candidates, ensuring fair representation across various demographics.

🛠️ Empowering Employee Resource Groups. Discover how ERGs (Employee Resource Groups) play a vital role in shaping company culture and supporting employees.

🌍 The Impact of Diversity on Business Success. We discuss the benefits of diversity beyond buzzwords—how it enhances product development and customer experiences while driving overall success.

If you’re looking to enhance your company’s diversity initiatives, this episode is packed with actionable insights. Tune in to learn why diversity is the key for innovation in your business, leading you towards a sustainable growth.

Connect with Katie Street:
https://www.linkedin.com/in/katiestreet/
https://www.instagram.com/streetmate/

Follow Street Agency:
https://street.agency/
https://www.instagram.com/street.agency/
https://www.linkedin.com/company/streetagency/

Send us a text

From streamlining digital transformations to enhancing customer engagement, FuseFabric empowers brands to navigate the complexities of eCommerce effectively. By leveraging Shopify's robust platform, they are enabling businesses to innovate, deliver exceptional experiences, and stay competitive in a rapidly evolving market.

In the fast-evolving world of eCommerce, brands face unprecedented challenges and opportunities. As digital platforms advance and consumer expectations shift, the relationship between retailers and technology is undergoing a transformation. Those who embrace these changes will lead innovation, while others risk falling behind.

In this week’s episode of Marketing the Madness, we’re joined by Simon and PJ from FuseFabric, who share insights on how brands can harness the power of Shopify and innovation to thrive in enterprise eCommerce.

With extensive backgrounds as CTOs at major brands like ASOS and Missoma, Simon and PJ discuss the importance of flexibility and speed in digital strategy, especially in a landscape shaped by consumer behaviour changes and emerging technologies.

Here’s what’s in store for you in this episode:

🛒 Why Choose Shopify for Enterprise?
Learn how FuseFabric facilitated a rapid migration for a £40 million brand to Shopify in just eight days. Discover the strategies that made this swift transformation possible and how your brand can achieve similar results and explore the scalability and performance capabilities of Shopify, including its ability to handle up to 40,000 checkouts per minute. Understand why this platform is becoming the go-to solution for enterprise-level eCommerce.

🔄 Adapting to Ecommerce Trends
Simon and PJ share insights on how Shopify allows brands to connect with customers across various platforms, ensuring a seamless shopping experience. Discover the evolution from omni-channel to unified commerce, where all sales channels are interconnected, offering features like click and collect and endless aisle options.

👥 The Importance of Human Connection
Despite technological advancements, we discuss why maintaining strong relationships and company culture remains essential for fostering creativity and driving success.
⚡ Real-World Success Stories

Hear about FuseFabric's remarkable achievements, including the localisation of 27 languages and currencies for a major retailer in just 24 hours. These examples illustrate the potential for rapid change and innovation within the eCommerce landscape. By challenging traditional tech processes, brands can refocus on their primary objective—delivering exceptional customer experiences.

📢 Don’t forget to LIKE & SUBSCRIBE!
If you enjoyed this episode, please leave us a review and share it with your network. Your support helps us continue delivering top-tier insights from the marketing world.

Fusefabric
https://www.fusefabric.com/

Simon Hamblin
https://www.linkedin.com/in/simonhamblin/

PJ Jassal
https://www.linkedin.com/in/pjassal/

Connect with Katie Street:
https://www.linkedin.com/in/katiestreet/
https://www.instagram.com/streetmate/

Follow Street Agency:
https://street.agency/
https://www.instagram.com/street.agency/
https://www.linkedin.com/company/streetagency/

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Uber may be best known for getting you from A to B, but behind the scenes, it’s revolutionising the advertising world. From personalised ad experiences during rides to partnering with brands like L'Oréal, Bacardi, and Chelsea FC, Uber’s advertising platform is growing into a billion-dollar business, one ride at a time.

This week on Marketing in the Madness, Katie Street is joined by Paul Wright, Head of International Advertising at Uber, to uncover how Uber is transforming advertising. One ride at a time. With insights into how Uber has transformed its unique user data into a powerful, non-intrusive advertising platform. Driving impact for brands while respecting the consumer experience.

With a career spanning leadership roles at Apple, Amazon, and now Uber, Paul gives us an insights into the evolution of digital marketing, and where the future of advertising is headed.

🚕 Journey Ads: Transforming Advertising, One Ride at a Time.
Discover how Uber’s Journey Ads work seamlessly, delivering targeted ads based on real-time user behaviour without disrupting the experience. PLUS. How Uber’s unique ad format captures user attention at key moments. Creating high engagement and impressive click-through rates of 2.5% to 3.5%.

💡 The Power of First-Party Data for Personalized Ads.
Uber knows where you’re going, and it’s using that knowledge to help brands connect with consumers in a personalised way. Paul explains how Uber uses its vast pool of first-party data to target users with relevant ads. Whether it’s suggesting a product while you wait for your ride or a promotion while heading to the airport.

📈 From B2C to B2B: How Uber is Connecting with Businesses.
Think Uber ads are just for consumer brands? Think again. Paul dives into Uber’s success in the B2B space, sharing how businesses like Accenture and Bacardi are using geofencing and targeting professionals during their daily commutes and travel.

🌎 Building a Billion-Dollar Ad Business at Scale.
With Uber Advertising now operating in 34 markets worldwide, we get an inside look at how this new venture has scaled rapidly. From local campaigns to global brand activations, we find out how Uber’s advertising business has grown from the ground up into a billion-dollar success story.

⚙️ What’s Next for Uber Advertising? The Future of Ads, Data, and AI.
As the digital landscape continues to evolve, Paul shares his vision for the future of advertising. With AI and attention metrics taking centre stage, Uber is poised to stay ahead of the curve by delivering ads that combine creativity, data, and an exceptional user experience.

💥 Real-Life Campaigns that Drive Impact.
From helping brands target travellers in airports with personalized promotions to serving event-specific ads for concerts like Taylor Swift at Wembley, Paul reveals some of the most successful campaigns that have capitalized on Uber’s ability to reach users at the perfect moment.

🎧 Tune in now to discover how Uber is transforming the way brands connect with their audiences, one ride at a time.

Connect with Paul Wright:
https://www.linkedin.com/in/paulwright66/

Connect with Katie Street:
https://www.linkedin.com/in/katiestreet/
https://www.instagram.com/streetmate/

Follow Street Agency:
https://street.agency/
https://www.instagram.com/street.agency/
https://www.linkedin.com/company/streetagency/

Send us a text

It’s Time to Elevate Your Brand & Put Yourself Out There!

Are you ready to put yourself out there and attract your ideal clients?
If so, this is an event you can't afford to miss.

In our latest instalment of The Demand Generation series, we’re getting personal about the power of professional branding with insights from some of the industry's most influential PR and Influencer experts.

I guess you could say we’re putting a little marketing spin on the hit show "Celebs Go Dating," because just like the show, we’re bringing in the experts and putting them to work. They’ll be breaking down the basics on attracting the perfect leads and revealing how to make yourself more desirable in the market, by putting your best self out there 😜 AKA helping you humanise your brand and make it IRRESISTIBLE to your audience.

Get ready for, a marketing makeover event designed to give you the tools and advice to attract HOT leads and boost your brand.

Meet Your Experts:

Katie Street, Founder and Managing Director of Street Agency is a visionary leader in marketing and tech. Katie has helped countless brands elevate their presence and connect deeply with their audiences through authentic and humanised content. Street Agency is renowned for its innovative strategies and commitment to real, impactful branding.

Sunny Bird, a dynamic entrepreneur and branding guru, founded Reaching Millions to empower businesses and individuals to amplify their voices and reach their fullest potential. Sunny’s expertise in personal branding has transformed the visibility and engagement of numerous clients, making her a sought-after name in the industry.

PLUS, there is another special guest who we will be announcing soon… so keep your eyes peeled.

What You’ll Learn:

The Power of Personal Branding: Understand how personal and professional branding intertwines and why it’s crucial for success in today’s market.

The How & Why Around Humanising Your Brand: Discover practical strategies to foster genuine connections with your audience, making your brand more relatable and engaging.

Real-World Success Stories: Hear inspiring examples and case studies that show the remarkable impact of a personal touch in branding.

Why Attend?

Gain Expert Insights: Learn from Katie and Sunny, two industry leaders with a wealth of experience and proven success in brand humanisation.

Actionable Strategies: Walk away with practical tips and techniques to immediately apply to your branding efforts.

Inspire and Connect: Network with like-minded professionals and leave inspired to take your brand to new heights.

What are you waiting for, save the date for this transformative event!

It’s your chance to learn how to humanise your brand, connect authentically with your audience, and scale your business. Embrace authenticity and personal connection to elevate your brand to new heights.

It's a not-to-be-missed unique opportunity to gain a competitive edge in today’s market. Reserve your spot now and get ready to attract your ideal clients like never before.

Connect with Katie Street:
https://www.linkedin.com/in/katiestreet/
https://www.instagram.com/streetmate/

Follow Street Agency:
https://street.agency/
https://www.instagram.com/street.agency/
https://www.linkedin.com/company/streetagency/

Send us a text

In today’s rapidly evolving marketing world, disruption, innovation, and AI are the driving forces behind success. It’s no longer enough to rely on traditional methods—brands must embrace these trends to stay ahead. In this episode of Marketing in the Madness, we’re joined by Laurence Cornwall-Watkins, Joint MD at Bright Blue Day, to dive deep into how disruption, innovation, and AI are reshaping the marketing landscape.

With years of experience in B2B marketing, Laurence explains how brands can leverage these forces to transform their strategies, navigate compliance challenges, and disrupt the market. Together, we explore practical tips for marketers who want to stay competitive and embrace the future of disruption, innovation, and AI.

Here’s a glimpse of what you’ll discover in this episode:

🚀 The Power of AI in Search and Marketing
Laurence discusses how AI is changing the game in search and content creation, leading to a future where zero-click environments dominate. Learn how brands can adapt their strategies to align with this new reality.

💡 Disruptive Content for Today’s Audience
Discover why human-centric, creative content is key in an AI-driven world. Laurence shares insights into how brands can use disruption to cut through the noise and capture attention on social platforms.

⚖️ Balancing Compliance with Creativity
Find out how to navigate compliance without stifling creativity. Laurence outlines three effective strategies for working within regulated industries while still delivering disruptive, innovative campaigns.

💥 The Future of B2B Marketing
With the shift in client relationships and marketing budgets, Laurence provides a forward-looking perspective on how disruption, innovation, and AI are shaping the future of B2B marketing.

⚡ Bravery in Performance Marketing
Explore how brands can combine performance marketing with organic social strategies to experiment and innovate, ensuring that campaigns drive real action.

🎙️ Whether you’re ready to embrace disruption, innovation, and AI, or looking to push the boundaries of your current marketing strategy, this episode is packed with actionable insights to help you thrive in today’s ever-changing landscape.

Tune in now to learn how to stay bold, brave, and disruptive in marketing.

📢 Don’t forget to LIKE & SUBSCRIBE! If you enjoyed this episode, leave us a review and share it with your network. Your support helps us continue delivering top-tier insights from the marketing world.

Laurence Cornwall-Watkins
https://www.linkedin.com/in/laurencecw/
https://www.linkedin.com/company/bright-blue-day-ltd/
https://brightblueday.com/

Connect with Katie Street:
https://www.linkedin.com/in/katiestreet/
https://www.instagram.com/streetmate/

Follow Street Agency:
https://street.agency/
https://www.instagram.com/street.agency/
https://www.linkedin.com/company/streetagency/