About Rich Goldstein:

Rich Goldstein is a patent attorney, entrepreneur, author, and speaker dedicated to helping people protect and capitalize on their valuable ideas. Over the past 25 years, he has secured more than 2,000 patents, guiding entrepreneurs through the complexities of intellectual property. As the founder of Goldstein Patent Law, he and his team are committed to ensuring that patents and trademarks align with their clients' definitions of success, empowering them to achieve their business goals. Rich's expertise in intellectual property law is rooted in a belief that timing is critical—doing the right thing at the right moment can make all the difference.

Rich’s straightforward approach to patent law earned him the honor of writing The ABA Consumer Guide to Obtaining a Patent for the American Bar Association, the world’s largest voluntary legal organization. Passionate about education, he travels the country teaching entrepreneurs about intellectual property and hosts the Innovations & Breakthroughs podcast, where he engages with top business leaders on their journeys to success. Through his work, Rich continues to demystify the patent process, making it accessible and actionable for innovators ready to protect their ideas.

In this episode, your hosts, Jason and Scott, together with Rich Goldstein discuss:

• Intellectual Property Protection
• Trademark vs. Patent Differences
• Business Exit Strategy Planning
• Increasing Business Value Through IP
• Early Trademark and Brand Registration

Key Takeaways:

• Protecting your brand isn't just a legal formality—it's a strategic investment.
• Exit planning should start years before you actually sell, but entrepreneurs often wait too long, missing opportunities to make their business more transferable and attractive to potential buyers.
• Intellectual property isn't just for revolutionary inventions, and even small, niche innovations or unique processes can be valuable assets that set your business apart in the marketplace.
• Not all businesses need patents, but most can benefit from trademark protection.
• Creating systematic processes and documentation makes your company more scalable and appealing to potential investors or acquirers.

"If you don't get the trademark, you risk losing the rights to it, because someone else can get it if someone else files before you.” — Rich Goldstein

Connect with Rich Goldstein:

Website: https://www.richgoldstein.com/

LinkedIn: https://www.linkedin.com/in/richardwgoldstein/

Connect with Jason and Scott:

Website: https://henderxcapital.com/masteryourmillions

X (Twitter): @MasterYourMs https://twitter.com/MasterYourMs

Facebook: https://www.facebook.com/groups/realestateinvestorsofutah

Instagram: @henderxcapital https://www.instagram.com/henderxcapital/

@jasonihenderson https://www.instagram.com/jason.henderson/

Email: jasonchem@gmail.com, scott@henderxcapital.com

About Al Sorensen:

With a passion for transforming sales from transactional encounters into meaningful conversations, Algot (Al) Sorensen helps professionals master the art of communication. As a Sales and Management Specialist at Sandler Training Utah, he believes that success isn’t about memorizing one-liners—it’s about understanding the question behind the question and creating lasting, repeatable success.

Al empowers sales teams to shift from quick wins to long-term growth by refining their communication strategy, active listening skills, and customer engagement techniques. His approach helps professionals not only close deals but build relationships that lead to sustained success.

A graduate of the University of Utah, Al is based in the Salt Lake City Metropolitan Area and has built a network of over 2,000 followers and 500+ connections. He regularly shares insights on sales strategy, influence, and professional growth.

In this episode, your hosts, Jason and Scott, together with Al Sorensen discuss:

• Invest in children through service and example
• Teach resilience by facing challenges together
• Communicate with empathy and understanding
• Separate a person's identity from their actions
• Prioritize relationships over achievements

Key Takeaways:

• Engaging kids in helping others creates lasting lessons about community and compassion.
• Windshield time matters more than the destination, as meaningful conversations happen during shared experiences, whether driving through storms or working on projects together.
• Communication is an art of understanding, not telling, and sking permission and dismissing the illusion of knowing transforms interactions from confrontational to collaborative.
• Resilience isn't about never failing, but how you respond to challenges.
• Showing up for family means being present during both difficult and ordinary moments, demonstrating love through actions.

"My hope is that if I can show and teach my kids how to handle bad moments, that they'll be able to do that for their kids.” — Al Sorensen

Connect with Al Sorensen:

LinkedIn: https://www.linkedin.com/in/algot-sorensen-94aa09169/

Connect with Jason and Scott:

Website: https://henderxcapital.com/masteryourmillions

X (Twitter): @MasterYourMs https://twitter.com/MasterYourMs

Facebook: https://www.facebook.com/groups/realestateinvestorsofutah

Instagram: @henderxcapital https://www.instagram.com/henderxcapital/

@jasonihenderson https://www.instagram.com/jason.henderson/

Email: jasonchem@gmail.com, scott@henderxcapital.com

About Al Sorensen:

With a passion for transforming sales from transactional encounters into meaningful conversations, Algot (Al) Sorensen helps professionals master the art of communication. As a Sales and Management Specialist at Sandler Training Utah, he believes that success isn’t about memorizing one-liners—it’s about understanding the question behind the question and creating lasting, repeatable success.

Al empowers sales teams to shift from quick wins to long-term growth by refining their communication strategy, active listening skills, and customer engagement techniques. His approach helps professionals not only close deals but build relationships that lead to sustained success.

A graduate of the University of Utah, Al is based in the Salt Lake City Metropolitan Area and has built a network of over 2,000 followers and 500+ connections. He regularly shares insights on sales strategy, influence, and professional growth.

In this episode, your hosts, Jason and Scott, together with Al Sorensen discuss:

• Wife's brain tumor and health challenges
• Al's personal growth after his wife's passing
• Teaching children to serve others
• Insights on Sandler sales training
• Emphasis on communication and understanding

Key Takeaways:

• Al's experience with his wife's brain tumor and declining health demonstrated his ability to choose resilience over despair.
• True wealth is found in the legacy of how we treat and support those around us.
• By approaching conversations with genuine curiosity and a willingness to understand others, rather than simply pushing an agenda, relationships and outcomes can be significantly improved.
• Providing feedback by first acknowledging the person's inherent worth, then addressing specific actions helps maintain trust and openness, rather than triggering defensive reactions.
• Al approaches caregiving with humility and a genuine desire to support, and with this, he was able to find deeper meaning and connection.

"Dismiss the illusion of knowing. What if I paused that and said, Maybe I don't, and if I didn't know, what questions would I ask to find out?” — Al Sorensen

Connect with Al Sorensen:

LinkedIn: https://www.linkedin.com/in/algot-sorensen-94aa09169/

Connect with Jason and Scott:

Website: https://henderxcapital.com/masteryourmillions

X (Twitter): @MasterYourMs https://twitter.com/MasterYourMs

Facebook: https://www.facebook.com/groups/realestateinvestorsofutah

Instagram: @henderxcapital https://www.instagram.com/henderxcapital/

@jasonihenderson https://www.instagram.com/jason.henderson/

Email: jasonchem@gmail.com, scott@henderxcapital.com

About Stanley Anderson:

Stanley Anderson is the CEO and Owner of Costa Pickleball, a brand dedicated to crafting high-performance, stylish paddles for players who want to stand out on the court. More than just equipment, Costa Pickleball fosters individuality and community, ensuring players have access to quality gear that reflects their personality—without the premium price tag. Through innovative design and a commitment to customer connection, Stanley is making the sport more accessible while building a vibrant pickleball culture.

Before launching Costa Pickleball, Stanley had a successful career as a high-tech executive, specializing in go-to-market strategy, sales operations, and strategic alliances across industries like healthcare, manufacturing, and finance. A skilled negotiator, he has developed and led global partnerships, consistently delivering results that drive growth and innovation. Now, he brings his expertise to the world of pickleball, blending business acumen with a passion for the sport.

In this episode, your hosts, Jason and Scott, together with Stanley Anderson discuss:

• Embracing AI as a trusted advisor
• Leveraging AI for market analysis and marketing campaigns
• Importance of understanding one's strengths and weaknesses as an entrepreneur
• Challenges of being a solopreneur and handling all aspects of the business
• Advice to not let fears hold back entrepreneurial pursuits

Key Takeaways:

• By leveraging AI for tasks like market analysis, marketing campaign optimization, and process automation, entrepreneurs can unlock unprecedented efficiency and insights to drive their ventures forward.
• As an entrepreneur, it's essential to understand your own strengths and weaknesses.
• Stepping into entrepreneurship requires a willingness to take calculated risks and learn from mistakes.
• As a solopreneur, Stanley highlighted the need to be adept at handling all aspects of the business, from finance and recruitment to product development and marketing.
• Stanley's acquisition of Costa Pickleball showcased the immense potential of the rapidly growing sport, and with over 13.6 million players and a compound annual growth rate exceeding 15%, the pickleball market presents an exciting opportunity for entrepreneurs to capitalize on emerging trends and innovative product offerings.

"If you're not using AI this year in 2025, you will be left behind. You need to understand it and leverage it.” — Stanley Anderson

Connect with Stanley Anderson:

LinkedIn: https://www.linkedin.com/in/stanleyanderson/

Costa Pickleball: https://costapickleball.com/

Connect with Jason and Scott:

Website: https://henderxcapital.com/masteryourmillions

X (Twitter): @MasterYourMs https://twitter.com/MasterYourMs

Facebook: https://www.facebook.com/groups/realestateinvestorsofutah

Instagram: @henderxcapital https://www.instagram.com/henderxcapital/

@jasonihenderson https://www.instagram.com/jason.henderson/

Email: jasonchem@gmail.com, scott@henderxcapital.com