• 🎙️ Introduction: Jerome Lewis hosts Claude Diamond, a real estate mentor and advocate of the GUTS sales method. Claude shares his journey from corporate America to real estate success, emphasizing the power of mentorship and sales.
• 💼 Claude’s Rags-to-Riches Journey: Claude recounts how, despite his degrees in business and law, he struggled in real estate until he met his mentor, Max, who taught him effective sales techniques. This mentorship transformed Claude's career.
• 📈 The Million Dollar Skill: Claude emphasizes that sales is the most valuable skill in real estate. He believes that too many people rely on technology and automation without mastering direct, one-on-one communication.
• 🛠️ The GUTS Sales Method: Claude explains his unique GUTS system, which combines psychological persuasion and acting techniques to improve communication and increase sales success rates. The method involves three steps: Agenda, Qualification, and Commitment to Close.
• 📞 Importance of Direct Communication: Claude stresses that real estate success comes from speaking directly to people, not through automated scripts or outsourcing. He shares his “Rule of Five,” which includes making five offers and five calls daily.
• 🎯 Attraction Marketing: Claude advocates for attraction marketing, where prospects come to you because of the value you provide, as opposed to chasing cold leads.
• 🎓 Mentorship and Coaching: Claude offers one-on-one coaching, guiding his students on how to apply the GUTS system and achieve real estate success by mastering the art of sales.

• 5 Conversations Daily: Claude’s “Rule of Five” encourages real estate professionals to engage with five prospects every day, ensuring a steady flow of offers and potential deals.
• Over 200 Students: Claude personally mentors over 200 students from 26 countries, helping them apply his GUTS method to achieve success in real estate sales.

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