In this deep-dive episode, Jerome Lewis welcomes back RK Bob Brown, a renowned foundation repair expert and author of the best-selling book Foundation Repair Secrets. With over 35 years of experience, Bob exposes the hidden truths, marketing gimmicks, and dangerous misconceptions plaguing the foundation repair industry — especially those that directly impact real estate agents, investors, and homeowners.

Bob breaks down:

• Why soil science (not structure) is at the root of most foundation issues
• The truth behind salespeople disguised as “design consultants”
• How to protect clients from $60,000+ unnecessary repair quotes
• Why most foundation cracks are not structural — and how to tell the difference
• The shocking reality that homeowners insurance usually doesn’t cover foundation damage
• The difference between settlement and heave, and why many contractors ignore the latter
• A smarter, engineer-led strategy that helps agents save deals, avoid liability, and build a reputation for expertise

📘 Bob also shares 3 free resources you can access:

1. 15 Foundation Repair Myths
2. 10 Common Mistakes Real Estate Agents Make
3. A subscription to his educational newsletter
4. 🧠 Whether you're an agent, investor, or simply want to avoid being misled by flashy sales pitches, this episode will give you the knowledge to make smarter, more informed decisions.

• 🎤 Jerome Lewis – From IT to Real Estate Visionary: Jerome Lewis, known as “Mr. Implementation,” shares his transition from emotionally draining jobs in retail and IT to entrepreneurship sparked by discovering Rich Dad Poor Dad. His journey is rooted in rejecting fluff and choosing action, implementation, and results.
• 🛠️ How the Book Journey Began: During the pandemic, Jerome dove into self-education through audiobooks by Russell Brunson and Dan Kennedy. A coaching boot camp taught by Darcy emphasized publishing as a credibility builder. Despite overwhelm among participants, Jerome leaned in and wrote a full book instead of just a report—launching his author journey.
• 📘 20+ Books Published & Why They Matter: Jerome’s books focus on real estate marketing, including Real Estate Marketing Implementation and Real Estate Wealth Secrets. He wrote the first to address the industry's biggest gap—not lead generation, but follow-up. When people asked how, he shared his writing process, sparking a second wave—teaching others to publish.
• 🧠 Mindset Transformation – Beyond “Think Positive”: Initially skeptical, Jerome viewed mindset as fluffy motivation. But over time, he saw that people don’t fail from lack of knowledge—they fail from lack of implementation, blocked by limiting beliefs and emotional barriers. Mindset became his cornerstone, especially emotional regulation.

📚 Mindset Books that Changed the Game:

• Outwitting the Devil by Napoleon Hill – taught him empathy and insight into other people’s mindset struggles.
• Traction by Gino Wickman – helped him clarify strengths, purpose, and business structure.
• Psycho-Cybernetics by Dr. Maxwell Maltz – became his go-to mindset book, especially for those struggling with self-image and action paralysis.
• 📈 Systems, Emotional Control, and Leadership:
• Jerome discusses how emotional control links to leadership. You don’t have to do everything—collaboration and focus on strengths matter more. Mindset isn’t about “can I do this?” It’s “Nothing will stop me.”
• 🌍 Barry Lynch on Parallel Journeys & Bob Proctor’s Influence: Barry reflects on his own journey of transitioning from hard labor and business burnout to mindset mastery through working with Bob Proctor. He affirms that success comes when you stop letting the outer world shape your inner world.
• 🤝 Collaboration Over Competition: Jerome and Barry both emphasize the value of partnerships, emotional awareness, and surrounding yourself with people who elevate your thinking and systems. Their exchange represents a masterclass in aligned entrepreneurship.

• 20+ books authored by Jerome
• 3 stages of transformation: IT worker → Real estate implementer → Author & coach
• 4 core mindset books that reshaped Jerome’s thinking
• 1 decision to write, not report, launched a career and a publishing platform
• 267-888-8185 – Jerome’s personal contact for book access

--

🌟 Are you struggling to grow your real estate business or get steady clients?

You're not alone—but you don’t have to stay stuck.

🔥 The Real Estate Marketing Implementation book was made for real estate entrepreneurs like you who want results without the fluff.

Inside, you’ll learn how to:

👉 Create a marketing plan that works so you can stop guessing and start growing

👉 Attract the right clients so your business feels less stressful and

1. 🎙️ Who Is Javier Nichols?: Javier is a passionate real estate professional, educator, and advocate for real change in the real estate industry. From selling cars to real estate, his journey is rooted in honesty, community representation, and the deep desire to empower others through knowledge and systems.
2. 🧠 From Struggle to Strength: Growing up in Trenton, NJ amid crime and poverty, Javier overcame early life challenges. He saw real estate not just as a career, but as a path to generational change and economic empowerment—especially for underrepresented communities.
3. 📈 Why He Left Car Sales for Real Estate: After a personal homebuying experience revealed a lack of care from luxury-focused agents, Javier realized he could offer something better. He transferred his people-first sales philosophy into real estate, focusing on education and empowerment over commissions.
4. 🛠️ Built to Educate: Javier founded the New Agent Handbook platform, including masterclasses, a roleplay group, and a farming course. He emphasizes agent development in market knowledge, scripts, professionalism, and implementation—equipping agents with real-world skills brokers often neglect.
5. 🎯 Professionalism = Perception: Javier stresses the importance of dress, detail, and demeanor. He shares how wearing a suit, using premium paper, and paying attention to presentation has completely changed how clients perceive and treat him—and why new agents must consider this.
6. 🔄 Roleplay = Repetition + Results: He runs an inclusive roleplay group for agents to practice market conversations and objection handling. Unlike many groups, his is not ego-driven—it’s about daily reps, refinement, and accessibility to all.
7. 🌱 Mastering Farming: His farming course breaks down how agents can dominate a small market by hyper-focusing on a few blocks. With data and intention, agents can become local experts, control inventory, and build reputations—all without chasing leads all over a city.
8. 📚 Passion for Education: Javier believes knowledge is power, especially in real estate. He trains agents to understand market data, HUD home programs, RPR reports, and real-world selling—not just theory. He wants agents to become sharp, trusted professionals in any room.
9. 🧪 Assume Nothing, Verify Everything: His mantra encourages agents to question surface-level information. From choosing a brokerage to trusting a mentor, Javier teaches that verification is essential to avoiding wasted time and getting real results.
10. 🏛️ Representation and Advocacy: Javier serves on multiple boards and is active in civic issues—from real estate lobbying to getting sidewalks installed in underserved communities. He views leadership as responsibility, not just a title.

1. 45+ minutes of deep tactical and inspirational insight
2. 14-15 agents on his growing team, with 3 more incoming
3. $99/month gives agents full access to coaching, content, and tools
4. 71% of agents sold zero homes in 2024, highlighting a broken system
5. 2,000 homes = one focused territory that could elevate a real estate career

--

🌟 Struggling to grow your real estate business or get steady clients? You’re not alone — but there is a solution.

🔥 Real Estate Marketing Implementation is your no-fluff guide to building momentum and attracting clients that stick.

Inside, you'll learn how to:

👉 Build a real marketing plan that works

👉 Attract and keep the right clients

👉 Take action and get real results

👉 Stay accountable so you...