Want to make every checkout more profitable? In this episode of Mastering Local Marketing, we reveal seven powerful strategies to lift your average order value—using real-world examples from small businesses that saw immediate results. From clever pricing frameworks to targeted promotions and checkout enhancements, you’ll get actionable steps to implement right away. Tune in to discover how a few smart adjustments can delight your customers, boost your revenue per sale, and transform your bottom line. Don’t miss these simple yet impactful ways to sell more.

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Unlock the hidden tactics driving your rivals’ success—without lifting a finger (well, almost). In this episode of Mastering Local Marketing, we show you how to peek behind the curtain at your competition’s secret playbook. From the ads they swear by to the emails, pages, and loyalty tricks that keep their customers coming back, you’ll learn clever, ethical ways to adapt proven strategies for your own brand. Tune in and turn their winning moves into your next breakthrough.

Search Facebook Ads Library For Competitors

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Tired of bloated marketing plans that go nowhere? In “Three Lever Minimalist Marketing Playbook,” Brittany Downey explains why most businesses spend too much time on tactics that don’t produce results. She reveals how focusing on three core levers can unlock real growth, why clarity matters more than complexity, and how to strip away the noise from your strategy. Tune in for practical guidance that shows you how to do less, achieve more, and build lasting momentum.

Downey Strategy

LinkedIn

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If you're finding real value in our episodes, please take a moment to subscribe and leave a review on Apple Podcasts or Spotify Podcasts. Thanks for listening and we'll see you next week with new episodes.

Summer brings warm weather and longer days—but for many small businesses, it can also bring unpredictable foot traffic and shifting consumer priorities. In this episode of Mastering Local Marketing, we unpack proven tactics to turn the dog days of summer into your busiest season yet. We’ll walk through real-world examples and by the end of this episode, you’ll have eight new ideas for standing out in a crowded summer marketplace. Finally, you can heat up your sales even when things cool down elsewhere. Tune in for actionable tips you can implement today and get ready to make this your best summer yet.

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In this episode of Mastering Local Marketing, we debunk the myth that buyer personas start and end with age, gender, or location. Instead, we explore how understanding your ideal customer’s behaviors—where they consume content, what pain points drive them, and their decision triggers—leads to more effective marketing. We share real-world success stories and outline a clear, step-by-step framework for building behavioral avatars: defining media habits, mapping pain points, and designing offers that resonate. Tune in to redefine your customer profiles and boost engagement, conversions, and ROI.

1. Channels and Platforms

2. Content Format

3. Timing and Frequency

1. Top Frustrations

2. Emotional Drivers

3. Decision Triggers

1. Pre-purchase Behaviors

2. Decision Criteria

3. Post-purchase Behaviors

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In this episode of Mastering Local Marketing, we dive into seven proven “try-and-trust” tactics that move prospects from on-the-fence to sold. You’ll learn how simple but powerful offers—like at-home trial kits and iron-clad guarantees—can remove risk, build confidence, and give your small business an unmistakable edge when you find potential customers stuck at the consideration stage. Whether you’re a retailer, service provider, or maker, these strategies will help you cut through noise and turn curious shoppers into loyal customers.

1. At-Home Trial Kits

2. Special Perk Bundles

3. Money Back Guarantee

4. Price Lock or Price Beat Promise

5. Custom Sample or Mini-Size

6. Skip the Line

7. Extended Warranty

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At just 19, Connor Treacy was recruited by Universal Music Group to scout and develop talent. Since then, he’s helped launch a Grammy-winning album, generated over a billion streams, and built a multimillion-dollar nightlife brand. But his story doesn’t stop at music and nightlife—Connor is now at the intersection of culture, politics, and grassroots engagement, curating experiences that unite artists and changemakers. In this episode, we unpack how he uses grassroots marketing, cultural currency, and word-of-mouth to move people—both on the dance floor and at the polls.

Website

LinkedIn

Instagram

TikTok

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In today’s Mastering Local Marketing episode, we unpack seven high-impact tactics for writing email subject lines that break through the noise and drive opens. From curiosity hooks to data-backed A/B tests, you’ll learn how small businesses—from boutiques to service providers—can instantly boost their open rates and engagement. We’ll share real-world examples, actionable tips, and the “why” behind each approach so you can start writing clickable subject lines today.

1. Curiousity Hooks

2. Personalization

3. Urgency and Scarcity

4. Clarity and Value

5. Emojis and Punctuation

6. Action Oriented Verbs

7. A/B Testing and Data

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If you're finding real value in our episodes, please take a moment to subscribe and leave a review on Apple Podcasts or Spotify Podcasts. Thanks for listening and we'll see you next week with new episodes.