Author Simon Sinek joins host Reid Hoffman for a lively chat about how to identify good leaders, scale ideas, and leverage the “ultimate hack” for success. They also discuss why missionaries beat mercenaries in Silicon Valley and whether AI can ever really be your friend.

Simon Sinek’s 15th anniversary edition of “Start With Why”: https://www.penguinrandomhouse.com/books/304046/start-with-why-15th-anniversary-edition-by-simon-sinek/

Synthetic voiceover of Reid Hoffman used in this episode was produced by Respeecher with full consent and permission.

Read a transcript of this episode: https://mastersofscale.com

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Sports business has never had higher stakes—for every league, every team, every streaming service, and every player. Sarah Spain, host of the podcast Good Game with Sarah Spain, longtime ESPN personality and sports journalist, joins Rapid Response to unpack the complexities behind the WNBA’s mainstream moment, the future of ESPN’s streaming, and the looming legal settlement that could transform college athletics forever. She argues that the men’s playbook isn’t the way forward for pro women’s leagues and breaks down how culture is key to any winning strategy—from the locker room to the C-suite.

You can find Sarah’s new book Runs in the Family here.

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Reid Hoffman recently stopped by Pioneers of AI to talk with host Rana el Kaliouby, and we didn’t want you to miss their fascinating conversation on AI’s environmental impact. They discuss AI’s potential for help and harm, explore what sustainable AI could look like, and predict how it could unlock scientific solutions to climate change.

Learn more about Pioneers of AI: http://pioneersof.ai/

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Trilith Studios CEO Frank Patterson joined host Jeff Berman on stage at the Fox Theatre in Atlanta as part of our Masters of Scale live tour in May. Patterson shares insights for thriving as a creative entrepreneur and reveals the philosophy behind the success of Trilith’s growing influence in the entertainment industry. Later in the conversation, actress and filmmaker Christina Wren joins the stage to talk about building a startup production company. This live event series is presented by Capital One Business.

To learn more about how you can attend an upcoming Masters of Scale live, go to mastersofscale.com/events

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OLIPOP’s surging popularity has taken the $60 billion soda industry by storm. As Gen Z and millennials ditch sugary sodas, OLIPOP is leading the pre-biotic beverage trend, sparking the likes of Coca Cola and PepsiCo to enter the fray. OLIPOP’s co-founder, CEO and formulator, Ben Goodwin, joins Rapid Response to share how the brand is navigating the turbulence of rapid growth and rising competition, what leadership lessons he's had to embrace along the way, and whether healthy soda is actually healthy or just a TikTok-fueled fad.

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Therapist Esther Perel wants us all to build stronger relationships at work. Her coveted advice is the centerpiece of her books, TED talks and podcast “Where Should We Begin?” During the pandemic, she launched a conversational card game. Now, she joins host Jeff Berman to talk about why she just released a new edition, Where Should We Begin? At Work, designed specifically for coworkers. They also go deep on why stronger relational intelligence is essential for businesses, how AI is rewiring our brains, and more.

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The buzz in Silicon Valley around AI agents has many asking: What’s real and what’s hype? Box’s co-founder and CEO, Aaron Levie, joins Rapid Response to help decipher between fact and fiction, taking listeners inside the fast-paced evolution of agents and its impact on the future of enterprise AI. Plus, Levie unpacks how AI is really being adopted in the workplace, what it takes to legitimately build an AI-first organization, and what political leaders across both parties misunderstand about creating the best environment for technology to thrive.

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John Green has spent his career telling stories — through novels, YouTube videos, and educational projects like Crash Course. Now, he’s on a mission to eliminate tuberculosis: a curable disease that still kills more than a million people every year. In this episode, Green joins host Jeff Berman to talk about how we could scale solutions to this global health crisis — and how to leverage obsession, creativity, and community to take on monumental challenges.

Link to Everything is Tuberculosis

Link to Henry’s YouTube

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