• Michal Eisik on building a kickass portfolio website (and avoiding common mistakes)

  • Apr 6 2025
  • Length: 48 mins
  • Podcast

Michal Eisik on building a kickass portfolio website (and avoiding common mistakes)

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  • Summary

  • This week Rachel and Lynne are chatting about freelancer websites with Michal Eisik, a copywriter and course creator who shares her expertise on creating effective websites and freelance portfolios.

    We discuss:

    • the importance of having a well-designed, easy-to-update website
    • the value of client testimonials, and how to manage clippings and case studies
    • website analytics and user behaviour
    • whether you should display pricing on your website
    • Michal also provides insights into different approaches to using your website for lead generation, along with a list of must-have tools for freelancers

    Whether you're a freelance writer, copywriter, or creative, this episode is packed with actionable advice to help you succeed.

    Connect with Michal at https://www.michaleisik.com/

    Find Rachel www.rachelsmith.com.au

    Find Lynne www.lynnetestoni.com

    Rachel's List www.rachelslist.com.au

    Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details.

    Episode edited by Marker Creative Co www.markercreative.co

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