Missed Opportunities for Good Podcast By Alana Ficalora cover art

Missed Opportunities for Good

Missed Opportunities for Good

By: Alana Ficalora
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Hosts Alana Ficalora and Steph Belsky are breaking down the latest branded impact campaigns and events, celebrating what companies are doing well and offering suggestions for ways they can amplify and expand their social impact. Missed Opportunities for Good is an initiative powered by Love of Good and Aligned for Impact.Alana Ficalora Economics Marketing Marketing & Sales
Episodes
  • Creative Conversations with Kelsey Lindell
    Jun 18 2025

    Today we’re joined by Kelsey Lindell, disability inclusion advisor and the Founder & CEO of Misfit Media. Join us to learn how discovering her privilege led Kelsey to drive social change through marketing, how inclusion & accurate representation are both a missed opportunity & prevent harm, and why we need brave leaders now more than ever. Kelsey brought us a hit + a miss to discuss live - Degree ‘Trainers for Hire’ and Skims, ‘Adaptive Collection’.

    Feeling inspired? Follow Kelsey on LinkedIn and Instagram, subscribe to her newsletter and get involved in Misfit’s latest initiative - Misfit 100.


    RESOURCES + LINKS

    • Misfit Media - https://misfitmediaagency.com/
    • Making Space - https://www.making-space.com/
    • ZBD - https://www.zbdtalent.com/usa/
    • Degree Trainers for Hire landing page: https://www.degreedeodorant.com/us/en/trainersforhire.html

    • We'd love to hear from you:

      • Who would you like to see us interview?
      • What campaign would you like us to audit?


      Follow us on ⁠Instagram⁠ + ⁠LinkedIn⁠. Missed Opportunities for Good is powered by ⁠Love of Good⁠ + ⁠Aligned for Impact⁠.

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    1 hr and 20 mins
  • Creative Conversations with Lena Kazer Álvarez
    Jun 5 2025

    Today we’re joined by Lena Kazer Álvarez, a communications and creative strategist who specializes in crafting and executing impactful campaigns on complex social issues like health equity, climate change, and racial justice. Join us to learn how she moved from entertainment to social impact, why you should be doubling down on DEI not pulling back, and how her mom inspired her passion for health equity. Lena brought us Lush’s DEI bath bombs campaign to dig into.

    Feeling inspired? Follow Lena on LinkedIn and be sure check out RALLY’s impactful work.


    RESOURCES + LINKS

    • Delta Institute

    • Culver City Mobile Crisis Team

    • Lush 2024 Diversity Report

    • SXSW Bloom A New Day Activation - Lush x Change the Ref


    We'd love to hear from you:

    • Who would you like to see us interview?

    • What campaign would you like us to audit?


    Follow us on ⁠Instagram⁠ + ⁠LinkedIn⁠. Missed Opportunities for Good is powered by ⁠Love of Good⁠ + ⁠Aligned for Impact⁠.

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    47 mins
  • Creative Conversations with Pamala Buzick Kim
    May 21 2025

    Today we’re joined by Pamala Buzick Kim, founder of mavenverse and co-founder of #STAYinLA. She’s a leader at the intersection of creativity, innovation, and growth driven to support working people through systemic change. Join us to learn how the creative human is the throughline in Pamala’s journey, the importance of shifting culture to shift policy, and why it’s important to show up in any way you can. She brought us MTN Dew Rise Energy’s The Morning Makes You campaign with LeBron James to evaluate live - spoiler: never punch down!


    Follow Pamala on LinkedIn and at PamalaBuzickKim.com. Feeling inspired? Visit #StayinLA to sign the petition, donate, advocate and learn more about the movement to keep production in LA.


    RESOURCES + LINKS

    • #StayinLA

    • Invisible People

    • LeBron x MTN Dew Rise Energy - The Morning Makes You

    • Purpose Disruptors Good Life 2030

    • “What if We Get it Right?” by Dr. Ayana Elizabeth Johnson


    We'd love to hear from you:

    • Who would you like to see us interview?

    • What campaign would you like us to audit?

    Follow us on ⁠Instagram⁠ + ⁠LinkedIn⁠. Missed Opportunities for Good is powered by ⁠Love of Good⁠ + ⁠Aligned for Impact⁠.

    Show more Show less
    1 hr and 4 mins
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