In this Best of episode from the Mission First Podcast, Kimberly Breuer, co-CEO and co-founder of Likeminded, shared her experience about pivoting from B2C to B2B.

Learn how potential customers can validate your product, the challenges and joys of pivoting, and the hard lessons learned along the way. Kimberly shares her experience of rebuilding a product from scratch, the significance of finding product-market fit, and the complexities of transitioning from founder-led sales to a scalable sales machine.

Listen to the full episode to learn💡 How to build a successful mental health company based on data and machine learning 💡

In the episode:

- How the idea of Likeminded was born?

- How they decided to have 4 people co-founding the company

- What helped them make the decision to pivot from B2C to B2B after a year into the business?

- What’s it like to pitch a non-existent product

- When do you know you found a product market

- The benefits of being data-based

- How to choose your set of data you collect

- The hardest part about machine learning setup in a company

- OKRs and how they help to keep you focused

- From founders sales to global sales

- Short vs long-term benefits when launching a business

Listen to the full episode - HERE

Resources:

Kimberly’s Linkedin

Likeminded website

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In this Best of episode, Timothée Parrique, PhD in economics specializing in degrowth and post-growth theories, shares his view on the impact of wealth on political decisions and environmental policies, strategies for building democratic pressure to enforce corporate responsibility on environmental issues and the importance of equitable resource distribution during environmental and economic transitions.

Listen to the full episode to learn whether economic growth is necessary to overcome inequality, the differences between degrowth and recession, and how entrepreneurship can align with environmental goals.

Listen to the full episode here - https://smartlink.ausha.co/mission-first/36-why-green-growth-is-a-myth-and-how-does-degrowth-apply-to-green-entrepreneurship-and-to-our-future

Watch the full episode on YouTube - https://www.youtube.com/watch?v=26I8i8bRWro

Resources:

Timothée Parrique LinkedIn

Timothée’s website

Timothée’s book Ralentir ou péri

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How do you build a hardware company that not only generates immediate revenue but also creates a lasting, positive impact?

How do you bring investors on board?

How do you build an international team of A-players in Research & Development, Data, Marketing, and Sales?

The answers in this episode.

Morfo restores large-scale forest ecosystems, with the help of drones and an innovative method.

With a single drone, they can process up to 50 hectares of forest imagery per day and plant 180 seed pods every minute, even across steep and difficult-to-access lands like rainforests.

But it is not just about planting trees. They make sure to have local participation in their projects, so far, they’ve involved more than 1,000 people. Morfo is building sustainable livelihoods for the most vulnerable communities of this world.

🌳💪 In just a year, their first project went from a vegetation cover of 0.3% to 42%, by planting 15 different species, all native to the region! 600 Hectares of forests in restoration in 3 different places.

Their mission is to restore, by 2030, 1M hectares of rainforest, which means planting 1.2 Billion trees, with their innovative solution.

To achieve that goal they:

- raised 4M of seed round in November

- have built a team of 31 people across 2 continents

Pascal Asselin, co-founder and CEO of Morfo shared his insights on:

- How to find financial models that make investors interested in the company

- Short-term revenues with long-term forests: Working two time horizons at the same time

- Projecting into markets with gigantic potential: low risk, high reward

- How to build credibility with science as a foundation

- How to build a solid, experienced and trustful leadership team

- The “sharing is caring” concept and how this helps to better understand your company’s mission

- How OKRs help to define a clear common vision

- How to optimize people management, when you have operations in several locations

- How to make sure you have both sustainable and social impact and involve local communities

Watch the full episode on YouTube - https://youtu.be/hkfZTSKM2gA

Resources:

Pascal’s LinkedIn

Morfo website

Books:

How to Save Our Planet: The Facts by Mark Maslin

Reinventing Organizations by Frederic Laloux, Ken Wilber (Foreword)
Podcast - Génération Do It Yourself (in French)

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In this Best of episode, Tessa Clarke, co-founder & CEO of Olio, shares her experience fundraising as a female co-founder. Learn from Tessa's experience about the challenges that female founders face and how she managed to overcome them.

Listen to the full episode with Tessa to learn also: How to define a new business model and grow a food sharing app

Listen to the full episode here - https://smartlink.ausha.co/mission-first/40-150-million-meals-saved-how-to-grow-a-food-sharing-app-with-tessa-clarke-olio

Watch the full episode on YouTube - https://youtu.be/R9KRy2eTyWc

Resources:

Tessa’s LinkedIn

Olio website

Book recommendation:

Crossing the Chasm by Geoffrey A. Moore

The Mom Test by Rob Fitzpatrick

The Lean Startup by Eric Ries

===

Watch my video presentation “3 key strategies to grow a following of 7500+ changemakers on Linkedin” 👉 watch presentation

===

Save time: get a summary of all episode’s advice by subscribing to the Mission First newsletter - here

Follow us:

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Hosted by Ausha. See ausha.co/privacy-policy for more information.

Only 15% of old phones get recycled.

And that’s not the biggest problem.

When you get your new phone in your hand, most of the harm has already been done. 70 - 80 % of the phone’s footprint is in the making, not in the usage.

If we use our phones longer, less resources are needed for their production. And there will be less electronics waste.

But how do you design a phone for circularity and longevity?

Fairphone managed to create and grow a phone company with a circular and fair model:

• A phone easy to repair

• 100% electronic waste neutral

• Made in fair factories

• Repairable, sustainable, ethically sourced

It all started with a campaign back in 2011.

Bas van Abel, founder of Fairphone, was raising awareness around conflict minerals and mining practices in the electronics industry.

They came up with the idea of a made-up, non-existing Fairphone.

People loved the concept so much: they got 30,000 people on the pre-order list.

That first year Fairphone made a turnover of 16M euro. They became the fastest-growing technology start-up in Europe.

Fairphone was officially launched in 2013 and today they have:

- 40M euro turnover

- sold 500,000 Fairphones

- released 5 phone versions

- 150 employees across the world

Listen to the episode with Bas van Abel, founder, board member, and ex-CEO of Fairphone, to learn How to balance a sustainable mission with a profitable business model, while taking care of your health as a founder

In this episode you will learn:

- How to operate a circular business model and make it fair

- How Fairphone found their product-market fit through campaigning

- What conflict minerals are and the complexity of the supply chain needed to make a phone

- How to make the supply chain as fair as possible

- How they managed to set up the Fair Cobalt Alliance

- What makes Fairphone fair?

- How to create a business model that supports a longevity mission and is profitable at the

same time

- How to move from an old to a new reality through the theory of change and set impact milestones

- How steward-ownership can help to have a healthier relationship with your stakeholders

- When is the right time to raise VC

- How to hire a management team

- How Bas went into a big burn-out and how to take care of your personal health as a founder

Watch the full episode on YouTube - https://youtu.be/FwXlWn-PJ8A

Resources:

Bas van Abel LinkedIn

Fairphone website

Books recommendation:

The Hard Thing About Hard Things by Ben Horowitz

The Human Condition by Hannah Arendt

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Watch my video presentation “3 key strategies to grow a following of 7500+ changemakers on Linkedin” 👉 watch presentation

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Save time: get a summary of all episode’s advice by subscribing to the Mission First newsletter - here

Follow us:

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YouTube - follow us on YouTube

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In this Best of episode, Philippe Birker, co-founder of Climate Farmers, debunks two of the biggest myths around regenerative agriculture: you cannot feed the world with it and scaling regenerative culture cannot be done. Listen to the episode to learn what are the challenges regenerative agriculture farmers face and how Climate Farmers is helping them transition.

Sounds interesting? Then go and listen to the full episode with Philippe about What is regenerative agriculture? How do you put impact first with an economic model focused on growth? And how to choose and prepare best for an accelerator program?

Listen to the full episode here - https://smartlink.ausha.co/mission-first/38-feeding-the-world-with-regenerative-agriculture-with-philippe-birker-climate-farmers

Watch the full episode on YouTube - https://youtu.be/kCHCY9ZTgZk

Resources:

Philippe Linkedin

Climate Farmers website

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Watch my video presentation “3 key strategies to grow a following of 7500+ changemakers on Linkedin” 👉 watch presentation

===

Save time: get a summary of all episode’s advice by subscribing to the Mission First newsletter - here

Follow us:

LinkedIn - follow us on LinkedIn

YouTube - follow us on YouTube

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Hosted by Ausha. See ausha.co/privacy-policy for more information.

In this Best of episode, Sam Sutaria, CEO of WaterBear, shares his B2B2C community growth strategies. Learn what are the challenges of growing a B2C community while building the B2B partnership side of the business. Learn about the importance of shared values when creating collaborations and finding the right trustworthy partners.

Listen to the full episode with Sam on: Setting a new standard for impact in media with WaterBear, the free “Netflix” of captivating films and thought-provoking series

Listen to the full episode here - https://smartlink.ausha.co/mission-first/setting-a-new-standard-for-impact-in-media-with-waterbear-the-free-netflix-of-captivating-films

Watch the full episode on YouTube - https://www.youtube.com/watch?v=DtfX1tvgG24&t=12s

Resources:

Sam’s LinkedIn

WaterBear website

Book recommendation: The Creative Act: A Way of Being by Rick Rubin

===

Watch my video presentation “3 key strategies to grow a following of 7500+ changemakers on Linkedin” 👉 watch presentation

===

Save time: get a summary of all episode’s advice by subscribing to the Mission First newsletter - here

Follow us:

LinkedIn - follow us on LinkedIn

YouTube - follow us on YouTube

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Hosted by Ausha. See ausha.co/privacy-policy for more information.

In this Best of episode, Tessa Clarke, co-founder & CEO of Olio, shares her experience with the different strategies for influencing consumer behavior they’ve used. Learn how Olio flipped communications and instead of talking about the global impact, they lead with the personal as a driver for change. Tessa also described how you can harvest behavioral psychology for positive impact and use different levers to nudge people to take the behavior that you want.

Listen to the full episode with Tessa to learn also: How to define a new business model? And how to fundraise as a female co-founded business?

Listen to the full episode here - https://smartlink.ausha.co/mission-first/40-150-million-meals-saved-how-to-grow-a-food-sharing-app-with-tessa-clarke-olio

Watch the full episode on YouTube - https://youtu.be/R9KRy2eTyWc

Resources:

Tessa’s LinkedIn

Olio website

Book recommendation:

Crossing the Chasm by Geoffrey A. Moore

The Mom Test by Rob Fitzpatrick

The Lean Startup by Eric Ries

===

Watch my video presentation “3 key strategies to grow a following of 7500+ changemakers on Linkedin” 👉 watch presentation

===

Save time: get a summary of all episode’s advice by subscribing to the Mission First newsletter - here

Follow us:

LinkedIn - follow us on LinkedIn

YouTube - follow us on YouTube

Instagram - follow us on Instagram

TikTok - follow us on TikTok

Hosted by Ausha. See ausha.co/privacy-policy for more information.