Hello All!!!

Creating blog topics can be a lot like looking at the blank page. The cursor is blinking away, and your brain is frozen in place.

It is difficult to reach into the ether and pull a few topics out of the endless possibilities of what you could talk about, so this episode is all about how to start thinking about your blog and content topics — using the “Pain Points and Praise method,” using your local SEO, and how to understand what your audience knows at one time.

EP 004 is all about how to claim your own content schedule and make it easier for you to run your business and close your clients.

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A few years ago, Dakota went viral with a reel on @dakotaherseyphotography, and it opened her and I up to a whole new experience of the internet.

Virality is kind of a secret desire for everyone that makes content on the internet, but it can come with a lot of unexpected baggage if it does come. We talk about what it was like to get picked up by the internet, how to keep your balance when it comes, and how to strike a balance between making content and avoiding the temptation of “rage baiting.”

Come hear about how virality is bad, and how sometimes it isn't on the third episode of More Than Creative, the Podcast!

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As multi-passionate business owners and entrepreneurs, we are able to do and offer a lot! Sometimes telling potential clients what we are able to do can be overwhelming for them, and us. People get confused and turned away when there are too many options, too much confusion, and not enough focus when it comes to services and offerings.

Weston and I have done a lot with More Than Creative over the past year, and we struggled with how to communicate with clients and answer the ever-present question, “So what do you do?”

We talk about how we reviewed our last year, the things that worked, the things that didn’t, how we paired down and packaged our service offerings, and ultimately, settled on clear language that makes us feel right at home.

It can be a lot digging into it all by yourself. Hopefully, this will help with that some, and if you don’t feel like doing it all on your own, you know where to find us!

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