"Writing a book has to start with it not being about you, and it has to end with service."

Resources

https://www.morgan-james-publishing.com/state-of-publishing/

Morgan James Publishing website

Twitter.com/morganjamespub

Linkedin.com/company/morgan-james-publishing/

Facebook.com/morganjames

Find the Write Path for Your Book

Every author takes their book on a unique journey through the publishing world. This episode, guests Kevin Washburn and Isaiah Taylor, provide a rare behind-the-scenes glimpse at how books make their way from manuscript to publication. They discuss the intricate process of selecting authors and titles for publication, the collaborative relationship between authors and publishers, and the importance of fitting the right publisher with the right author.

It takes time for authors to find the right publishing path. Part of that is because of the importance of aligning an author's vision with the publisher's ethos. That was true for Kevin Washburn's journey to publishing his book "Uprise". He originally struggled to find a home for his work, which emphasizes the need for resilience. His eventual partnership with Morgan James Publishing highlights how important it is for authors to find a publisher that not only believes in their idea but also aligns with their message and audience.

The role of the literary scout/acquisitions editor can influence the publishing process for authors. Isaiah Taylor spoke about his role in championing books that serve the reader and support the author's vision. His approach is not just about the content but also the author's intent and ability to engage with their audience. There are many unseen efforts that go into the decision-making process of what books get published.

Kevin Washburn and Isaiah Taylor emphasized authenticity and the importance of writing with the reader in mind. Our conversation is full of strategies for how authors can do that while overcoming challenges in the writing process. They did a great job reminding us of the importance of perseverance, the right support system, and staying true to your message.

Every aspiring author and business professional with a story to tell should not miss this episode of Morgan James Radio. Make sure to listen to discover more about navigating the complexities of the publishing world. These insights could help in your own journey to publication. This episode is a must-listen for anyone interested in the inner workings of the publishing industry or those pursuing their own writing endeavors.

"As an author, especially in a topical nonfiction or the crossover in the parable like we do, have to think of your book as your business card. This is what's going to get you credibility. It's gonna get you notice, get you to be able to launch into that career."

Bob Burg and Jeff West came together to coauthor a compelling business parable, "Streetwise to Saleswise: Becoming Objection Proof and Beat the Sales Blues." During our conversation, Jeff and Bob share how they incorporate their experiences and expertise into a unique story. They share the story behind their collaboration and their approach to writing a business parable. This episode highlights the importance of finding the right path as an author and how teaming up with the right partner can lead to incredible outcomes.

The power of storytelling is undeniable. Personal anecdotes of overcoming challenges, shaping business narratives, and building resilience have the potential to uplift and inspire fellow entrepreneurs. Writing a book is another way to help people understand the impact that comes with embracing setbacks and opportunities for growth. The stories give reminders that setbacks and failures are a part of every entrepreneurial journey. Rather than being roadblocks, Bob and Jeff help others understand that hurdles often are the catalyst to impactful connections. They can spur individuals to take risks they may not have considered otherwise.

Personal experiences, such as connecting with influential mentors, illustrate the transformative power of networking and openness.The more that people share their inspiring stories, the more others will understand the significance of collaboration, resilience, and taking calculated risks. Building connections, both within and outside of your circle, can lead to growth and meaningful opportunities.

Your story and message has the power to uplift and empower others, making it a tale worth sharing. Have you ever considered telling your story? This episode is a must listen for any aspiring author or entrepreneur. Make sure to order "Streetwise to Saleswise" and connect with the authors using the links below and at upcoming events.

Order the Book Streetwise to Saleswise

Bob Burg on LinkedIn

Bob Burg's Website

Jeff West on LinkedIn

Jeff West's Website

Resources

https://www.morgan-james-publishing.com/state-of-publishing/

Morgan James Publishing website

Twitter.com/morganjamespub

Linkedin.com/company/morgan-james-publishing/

Facebook.com/morganjames

"You get into the mode of, I have to tell this story. I'm supposed to. I'm called to, and I can see it right there. And if if I don't, I'm actually leaving something on a table in my life.""

Key Moments

05:46 Authors need to effectively market and self-promote.

09:21 Tailor stories to engage audiences.

14:33 Engage with story before presenting data.

23:19 When writiers contemplate ghostwriting.

24:45 Revising form led to easier book writing.

30:07 Identifying target audience.

30:45 Be able to answer the questionm, "why are you the person to write the book?"

34:25 Modular structure and editing process for accuracy.

36:59 Grateful for listening to Morgan James Radio.

Visit Alice’s Website

Order the book Tell Your Story

Resources

https://www.morgan-james-publishing.com/state-of-publishing/

Morgan James Publishing website

Twitter.com/morganjamespub

Linkedin.com/company/morgan-james-publishing/

Facebook.com/morganjames

Tell Your Story

Alice Fairfax joins for a conversation on the importance of telling your story. anyone looking to captivate their audience. Alice, a Magic Press author, shares how she has drawn from her Disney experiences and found a way to tell her story through writing.

Ultimately, storytelling is essential.  Engage your audience's emotions before bombarding them with data. Alice emphasizes the power of story to make a lasting impact on your listeners and readers.

As an author is is important to craft an impactful book proposal. Your book starts with a proposal that includes its purpose, target audience, and a brief outline. This isn't just a formality; it's a foundation to your writing process. A good proposal and flexible outline can streamline your writing journey.

Modular Storytelling is a great technique. Learn to adapt and rearrange your story to suit various platforms and audiences. The "accordion" concept isn't just a music reference—it's about expanding or compressing your narrative effectively across different media.

Make sure to listen to the full episode to hear how Alice transformed her in-depth storytelling workshops into a compelling guide for communicators of all stripes. Morgan James Publishing offers insights into endorsements and narratives that can empower your writing career. Find Alice's "Tell Your Story: Tools to Take You from a Tweet to a TED Talk" *on Morgan James Publishing's website and catch her revamped storytelling approach on Instagram. 

"Regardless of what industry you're in, whether your b to c, your b to b... It's all about the people who are working with people. And when the people aspect of the business shines and goes above expectation, that's where you start to see loyalty really produced."

Episode Highlights

02:36 Introduction of Josh Liebman and his book "The Hospitality Mentality" 

04:14 International Association of Amusement Parks and Attractions.

07:16 Creating loyalty through experiences, not just rewards.

10:08 Guiding principles for effective customer service.

15:43 Pineapple symbolizes invitation to share hospitality

17:58 Book explains tangible side of consulting work.

25:27 Write the book before worrying about drafting, editing, and publishing.

26:27 Write without barriers while acknowledging the time it will take.

Turn Your Training into a Book

Josh Liebman shares his journey of transforming his expertise and consulting work into a meaningful book, "The Hospitality Mentality: Create Raving Fans Through Your Guest Experience.”. During our conversation he shares how to create a guest experience that goes beyond expectations, turning customers into loyal advocates. Josh shares how to create a memorable experience worth talking about by leveraging the people within your organization.

Having a book, like "The Hospitality Mentality," adds a level of authority and connection with potential clients in the industry. It's seen as a tool to forge relationships and position oneself as an expert in the field. Josh encourages authors to write their book, revise drafts, and find the right message and structure. It's all about persistence. Don't worry about getting published right away—keep focused on the writing process.

Josh recalls the magical moment of receiving the first shipment of his book and why he waited to open the box when the first shipment of his book arrived. Initially, Josh was hesitant to sign copies of his book, but he quickly realized the power of personalized messages, making each one special for the recipient. Now, he takes pride in every autographed copy he sends out. He acknowledges David’s advice to date copies and personalize book signings for a more meaningful connection.

Make sure to listen to this episode for more from Josh and his new book. The insights shared in "The Hospitality Mentality" can transform your business forever. Get your hands on a copy today and start paving the way to creating raving fans through an unforgettable guest experience!

Connect with Josh

Order the Book  The Hospitality Mentality

http://www.attractionpros.com/

http://attractionpros.com/category/podcast/

https://www.linkedin.com/in/joshualiebman

Resources

https://www.morgan-james-publishing.com/state-of-publishing/

Morgan James Publishing website

Twitter.com/morganjamespub

Linkedin.com/company/morgan-james-publishing/

Facebook.com/morganjames

It's not just about being a mother or a woman. It's about leveraging the wisdom and lessons learned from your mom to excel in the workplace, regardless of gender. - Valerie Cockerell

Valerie Cockerell is no stranger to a challenge. Navigating her way through a myriad of roles, including as a leader at Disney, she found herself juggling the responsibilities of being a mother and a leader in the workplace simultaneously. As she navigated the world of parenting and leadership by learning on the fly she started noticing similarities between the two.

Realizing the potential of her unique perspective connecting leadership and motherhood, Valerie decided to share it with the world in a book. It didn't take long for her to recognize that writing a book required a similar level of discipline and structure as leading a team or raising a child. The result is an inspiring and relatable guide to leadership that challenges traditional perspectives and champions the valuable lessons learned from motherhood.

In her new book, "Manage Like a Mother," Valerie shares a unique look at the intersection between motherhood and leadership. She emphasizes the importance of consistency, credibility, and providing support and guidance to others in both roles. They want to educate, keep their children safe, and help them become the best they can be, which are all things a leader should do for their team.

There are three parts to the book: laying the foundation for success, modus operandi, and thriving. These parts encompass the essential aspects of parenting and managing, focusing on character matters, daily responsibilities, and skills like time management and crisis management.

The writing process has also opened the door to future projects, including a sequel to her book and a Manage Like a Mother project, where she aims to gather stories and quotes from mothers all over the world. Ultimately, she looks to continue the conversation about leadership and motherhood.

Listen to this episode to gain valuable insights from Valerie's unique perspective as a mother and her background in leadership at Disney.,

Episode Highlights

00:02:30 - Valerie's Inspiration

00:05:31 - Learning from Dan's Book

00:08:58 - Blending Parenting and Management

00:13:09 - Similarities Between Motherhood and Leadership

00:14:40 - The Challenge of Letting Go

00:16:02 - The Power of Structure

00:17:28 - Manage Like a Mother Project

00:19:37 - Men's Role in Leadership

00:24:46 - Advice for Authors

Connect with Valerie Cockerell

Order Manage Like a Mother

Valerie on LinkedIn

Resources

Morgan James Publishing website

Twitter.com/morganjamespub

Linkedin.com/company/morgan-james-publishing/

Facebook.com/morganjames

"Even if you only sell three copies, it is worth the time. You've earned this experience as an author, and it's an opportunity to engage with your readers and leave a lasting impression." - David Hancock

Many authors wonder about the value of book signings. During this episode we dive deep into the topic, discussing why book signings are so important and how to make the most out of them.

As a publisher David often gets asked if book signings are worth it. There are people on both sides of this. Some that clearly share that they do not want sit for 90 minutes to 2 hours and sell three books. They feel it is a waste of time. Then there are others who find book signings to be an incredible experience. They feel like they meet some amazing people and get the chance to talk about their work. They count down to the opportunity to do it again.

In the world of publishing, book signings hold a value beyond the surface level. Not only do they serve as a great way to connect with readers, but they also create a powerful platform for authors to make their mark in the bookstore, quite literally. They are a secret weapon for boosting book sales and audience engagement. Don't hesitate to explore unconventional venues like grocery stores or jewelry shops for your book signings. Anywhere there are people, there is an opportunity to connect with readers.

There are certainly challenges and not all signings will be perfect. However, the thrill and fulfillment of directly connecting with readers can give authors unanticipated inspiration. There is not much that can motivate your next book like seeing someone's eyes light up as they get their copies autographed.

Take a listen to hear how a successful book signing can:

• create a lasting impression on your audience

• lead to prime bookstore placements

• have the potential to bring a notable increase to your sales

If you are thinking about a book signing, then consider attending a book signing event in your area to meet authors and see how different places host. Check local bookstores and event listings for upcoming signings. Visit the Morgan James Publishing website to explore their selection of books and publishing services.

Resources

https://www.morgan-james-publishing.com/state-of-publishing/

Morgan James Publishing website

Twitter.com/morganjamespub

Linkedin.com/company/morgan-james-publishing/

Facebook.com/morganjames

With Morgan James Publishing celebrating their 20th anniversary it felt like the perfect time for David to reflect on where the business has been and how it got here. The publishing industry has changed over the last two decades, and while we can't anticipate the challenges that are ahead for Morgan James Publishing, he knows they have learned a ton.

When David first stepped into the world of publishing, he wanted to create something unique while challenging the norms. There was a lot of excitement when Morgan James Publishing was founded in 2003. The business was driven by a passion to empower authors and offer them more flexibility and speed to market. He knew that he wanted to provide a personalized experience with a traditional feel, but also allow authors to retain ownership and control over their intellectual property.

Many authors start feeling frustrated and discouraged by the lack of collaboration from publishers. Despite their efforts to build strong author-publisher relationships, they just seem to get nowhere. Unfortunately, they aren't alone. That is what lead to the founding principles at Morgan James Publishing.

Throughout the years, the vision persisted, continuing to make decisions together with the authors while focusing on their big picture. As credibility, distribution, and opportunities for the authors increases, David remains grateful for the support and growth of Morgan James Publishing.

In this episode, you will:

• Discover the three core principles behind the founding of Morgan James Publishing
• Recognize the importance of forging strong connections in the world of publishing
• Keep pace with essential trends and advancements shaping the publishing landscape
• Grasp the key to catering to readers' diverse concerns and expectations
• Uncover how faith can inspire greatness and drive exceptional outcomes

Listen to this episode as David reflects on the founding principles of Morgan James Publishing, reflects on all that has been accomplished, and shares in the excitement of whatever the future holds in this ever-evolving landscape of publishing.

Resources

https://www.morgan-james-publishing.com/state-of-publishing/

Morgan James Publishing website

Twitter.com/morganjamespub

Linkedin.com/company/morgan-james-publishing/

Facebook.com/morganjames

Episode Highlights:

00:00:05 - Morgan James Publishing's 20th Anniversary

00:01:58 - The Evolution of the Publishing Process

00:06:01 - Milestone Books

00:09:44 - Impact on the Publishing Industry

00:12:54 - Building Strong Relationships in Publishing

00:17:55 - Bureaucracy Beware

00:19:32 - The Impact of Digital Technologies on the Publishing Industry

00:24:44 - The Future of Publishing

00:26:36 - The Importance of Relationships in Book Publishing

00:27:08 - Human Nature Won't Change

00:27:36 - Faith as a Motivator

00:28:02 - Problems Will Persist

00:29:20 - Relationships Will Always Be Key

Rob Kosberg shares how to get the most out of the book you write by utilizing online marketing.

Book funnels are a key piece in the distribution strategy at Best Seller Publishing. It is key to driving traffic, building an audience, and getting the word out about your product.

When it comes to getting the most out of your book, you must determine why you are writing your book and what you want it to accomplish for you. Everyone wants to get their message out and help people. Specific goals will help you work toward a specific outcome.

Resources:

publishpromoteprofit.com
bestsellerpublishing.com