In this episode, Kelly Yale chats with Geoff Zimpfer to share actionable insights on building meaningful relationships with real estate agents, optimizing customer experiences, and navigating the ever-changing mortgage landscape. They discuss:

• Why understanding your customer's journey is key to success.
• How to build trust and add value to Realtor partnerships.
• The importance of preparation and intentionality in sales meetings.
• Using social media to connect authentically with referral partners.
• Long-term marketing strategies for 2025 and beyond.

Whether you're a seasoned loan officer or new to the industry, this episode is packed with practical advice to help you thrive in today's market.

Episode Resources:

Listen to Kelly's Podcast

Take the Realtor Referral Quiz

Learn More About myAgent Classes

In this conversation, Dan Smokoska shares insights on leveraging LinkedIn for business growth, in the mortgage industry. He discusses the unique advantages of LinkedIn over other social media platforms, emphasizing the importance of authenticity, engagement, and consistent content creation.

The discussion also covers strategies for finding referral partners, utilizing LinkedIn Navigator for targeting, and the evolving nature of content that resonates with audiences on LinkedIn.

Key Takeaways:

• LinkedIn is a powerful platform for generating revenue
• Engagement rules differ significantly on LinkedIn
• Finding referral partners on LinkedIn requires a tailored approach.
• Video content is gaining traction but written content still performs well.

Episode Resources:

Connect With Dan on LinkedIn

Join the Podcast Private Community

Leave Us a Review

In this conversation, Nicole Perrone shares her extensive experience in the mortgage industry, emphasizing the importance of adapting to market trends, diversifying product offerings, and leveraging technology to build relationships.

Nicole also highlights the need for geographical diversification among loan officers and the significance of providing exceptional client service.

The conversation culminates in her initiative, the Billion Dollar Banker brand, aimed at attracting new talent to the mortgage industry and inspiring loan officers to elevate their business.

Connect With Nicole:

LinkedIn

Instagram

YouTube

Review the Podcast

Ready to Double Your Agent Referral Without Cold-Calling or Chasing Agents? Learn more about myAgent Classes here.