• Moving Beyond Random Acts of AI

  • Oct 31 2024
  • Length: 30 mins
  • Podcast

Moving Beyond Random Acts of AI

  • Summary

  • Moving Beyond Random Acts of AI

    In this episode of Marketing AI Radio, hosts Bailey and Kai delve into the strategic use of AI in marketing. They explore the pitfalls of unsystematic AI implementation, dubbed 'Random Acts of AI,' and provide a four-step framework to harness AI effectively.

    With practical examples from companies like Adobe, Spotify, HubSpot, Sephora, Amazon, Netflix, Starbucks, Best Buy, American Express, Nike, and Walmart, listeners will gain insights into automating processes, personalizing customer experiences, optimizing ad targeting, preventing churn, and driving core business value with AI.

    00:00 Introduction

    01:19 Examples of Random Acts of AI

    02:34 Step 1: Identify and Eliminate Random Acts of AI

    05:15 Step 2: Automate Existing Processes

    07:52 Step 3: More Advanced AI Applications

    19:32 Step 4: Creating Core Business Value

    26:53 Key Takeaways

    29:01 Final Thought Provoking Question

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