Marketing AI Radio

By: MarketingFrontier.ai
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  • Summary

  • Marketing AI Radio: AI in a Nutshell for Busy Marketing Leaders Welcome to Marketing AI Radio, your go-to podcast for actionable insights into the world of AI in marketing. Hosted by our virtual hosts, as well as AI marketing experts Jim Ewel and Melissa Reeve from MarketingFrontier.ai, we bring you bite-sized episodes packed with practical advice, real-world examples, and strategic tips to help busy Marketing leaders make sense of the crazy AI world. Each 5-10 minute episode is designed to give you the knowledge you need, fast—whether it’s debunking AI myths, explaining strategies for implementing AI, or helping you navigate common challenges like change management and team buy-in. Perfect for marketing leaders on the go, our show is your shortcut to smarter, more efficient marketing. Tune in to stay ahead of the curve and discover how to get AI working for you—without the tech overwhelm.
    2024
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Economics Marketing
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Episodes
  • Your Complete Guide to Marketing AI Analytics

    Your Complete Guide to Marketing AI Analytics
    Nov 21 2024

    In this episode of Marketing AI Radio, hosts Bailey and Kai delve into the world of AI-powered marketing analytics. They discuss how AI can transform the way marketers measure and analyze ROI, featuring tools like ChatGPT, Google Gemini, Accio, Supermetrics, Trifacta, MonkeyLearn, and Tableau AI. The conversation covers the benefits of AI, practical applications, integration into existing workflows, and maintaining the human touch in marketing strategies. Tune in to discover actionable insights, tools, and strategies to elevate your marketing efforts.

    00:00 Introduction

    00:22 Understanding AI's Role in Marketing

    02:12 AI Tools for Marketing ROI

    04:11 Framework for AI-Powered Analysis

    06:21 Integrating AI into Workflows

    08:54 The Human Element in AI

    10:45 Enhancing ROI Calculations with AI

    13:51 Conclusion

    Find the full article at: https://marketingfrontier.ai/ai-marketing-analytics/

    This podcast is provided by https://marketingfrontier.ai/ and generated using AI

    Ready to see where you are at on the Marketing AI continuum? Take our free Marketing AI Assessment at: https://learningstudio.agilemarketingalliance.com/marketing-ai-readiness-assessment

    Need support Scaling your Marketing AI? Book a free 15 minute consultation call: https://marketingfrontier.ai/marketing-ai-consulting/

    Need answers fast? Book a one-hour Catalyst Call tailored to your immediate needs: https://marketingfrontier.ai/ai-catalyst-calls/
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    15 mins
  • AI Content Marketing and Machine Learning

    AI Content Marketing and Machine Learning
    Nov 6 2024

    AI Content Marketing: Use Machine Learning for Better Results

    Join hosts Bailey and Kai as they delve into how AI revolutionizes content marketing. From leveraging machine learning to optimizing content, automating tasks, and personalizing experiences, this episode covers practical applications of AI in marketing.

    Discover real-world examples, challenges, and the future of AI-driven content strategies.

    00:00 Marketing AI Radio Introduction

    00:18 Deep Dive into AI Content Marketing

    00:58 What is Machine Learning?

    01:34 Machine Learning Requires Partnering with IT

    01:51 Use Case 1: Automating Routine Tasks

    02:44 Use Case 2: Content Idea Generation

    03:37 Use Case 3: Content Optimization

    04:29 Use Case 4: Behavioral Analytics

    04:57 Use Case 5: Predictive Analytics

    05:30 Use Case 6: Budget Optimization

    07:24 How Machine Learning Works

    08:27 Challenges to Machine Learning

    09:34 Deeper Dive on Predictive Analytics

    10:42 More on Budget Optimization

    12:01 AI Content Creation

    13:28 Personalization

    14:14 Potential Downsides to AI Content Marketing

    15:15 AI and Analytics

    16:14 Getting Started with AI Content Marketing

    18:49 Concluding Thoughts

    Based on this article by the same title: https://marketingfrontier.ai/optimizing-ai-content-marketing-with-machine-learning/

    This podcast is provided by https://marketingfrontier.ai/ and generated using AI

    Ready to identify your quick wins? Enroll in our FREE five day email course: Identifying High-Impact Marketing AI Use Cases: https://marketingfrontier.ai/identifying-high-impact-marketing-ai-use-cases-free-5-day-course/

    Need support Scaling your Marketing AI? Book a free 15 minute consultation call: https://marketingfrontier.ai/marketing-ai-consulting/

    Need answers fast? Book a one-hour Catalyst Call tailored to your immediate needs: https://marketingfrontier.ai/ai-catalyst-calls/
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    24 mins
  • AI and Agile: Why AI is Agile’s Best Use Case

    AI and Agile: Why AI is Agile’s Best Use Case
    Oct 31 2024
    In this episode of Marketing AI Radio, hosts Bailey and Kai delve into the dynamic intersection of AI and Agile marketing. They explore how data-driven decisions and nimble strategies can lead to smarter marketing organizations. The guide discussed emphasizes the strategic partnership between AI's power and Agile's flexibility, providing insights on measurable outcomes, effective collaboration, and staying proactive in a rapidly evolving market. Key methodologies like Scrum, Kanban, and Scrumban are also covered, showcasing practical tools and techniques to implement AI and Agile successfully. 00:00 Introduction 01:42 Four Question Audit - Outcomes over Outputs 02:47 Finding the Right Tool for the Job 03:14 Importance of Collaboration 04:03 Using AI to be Proactive 05:03 Examples of using AI Effectively 06:04 Experimentation Mindset 07:09 Anticipating Change 09:26 First Steps in Adopting AI in Marketing 10:35 Staying Up to Date on the Latest Developments in AI 12:04 AI Methodologies 14:23 Key Takeaway
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    16 mins

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