Publisher's summary

My mission is to tease out Human Potential in the Multifamily Space. Multifamily hinges on people, yet we fail to fully unleash their potential. Investing in coaching, training, and leadership unlocks peak performance. Engaged teams provide exceptional service, solve problems creatively, and innovate. A culture of growth attracts/retains top talent seeking purpose and mastery. Embracing development drives occupancy, reduces turnover, and boosts profits. When people thrive, so does business success. Nurture your driven individuals—the path to industry leadership starts there.
Mike Brewer
Episodes
  • 2,051 - Your Next Leasing Prospect Will Be a Bot—Are You Ready for the Agentic Consumer?
    Jun 10 2025

    This episode is brought to you by https://www.ElevateOS.com —the only all-in-one community operating system.ElevateOS transforms property management, combining resident engagement, reservations, rent payments, maintenance, and concierge services into a single super app. It also uniquely integrates access control, intercoms, package lockers, and thermostats, eliminating app fatigue and redefining modern apartment living.Visit https://www.ElevateOS.com/MMN for a free demo and see how they can help you level up your operations.Imagine this...You’re no longer selling to a person.You’re selling to their agent.In this episode of Multifamily Collective, we explore the next evolution in leasing and customer engagement: the agentic consumer. The prospect of the future won’t visit your website or pick up the phone. Their digital proxy—built on years of preferences, behaviors, and interactions—will do it all for them.Mike Brewer’s “Virtual Mike” will request tours, compare square footage, evaluate amenities, and present top options—without Mike lifting a finger.This isn’t hypothetical. It’s imminent.As we build agentic workforces on the operator side, we must also design our systems to engage with consumer agents. That means new workflows, new interfaces, and a new way of thinking about "customer experience."Leasing will soon be agent-to-agent.Will your community be ready?👇 Let us know how you're preparing for the agentic consumer.👍 Like this video if it gave you a glimpse of what’s next.🔔 Subscribe for more transformative thinking from Multifamily Collective.

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    5 mins
  • 2,050 - 68% of Customer Service Will Be AI by 2028—Are You Ready for Your Digital Self?
    Jun 8 2025

    This episode is brought to you by https://www.ElevateOS.com —the only all-in-one community operating system.ElevateOS transforms property management, combining resident engagement, reservations, rent payments, maintenance, and concierge services into a single super app. It also uniquely integrates access control, intercoms, package lockers, and thermostats, eliminating app fatigue and redefining modern apartment living.Visit https://www.ElevateOS.com/MMN for a free demo and see how they can help you level up your operations.By 2028, nearly 70% of customer service interactions will be handled by AI.Not humans. Not call centers.Agents.In this episode of Multifamily Collective, I unpack a recent report from Cisco forecasting a massive shift: agentic AI will handle 68% of all customer service and support touchpoints globally. And here's the kicker—you won’t even know you’re talking to a bot.But that’s just one side of the coin.The other side? You will have an agent too.Your digital proxy—built from years of behavior, interactions, preferences, and voice commands—will engage on your behalf. Think beyond Alexa, Siri, or Google Home. Think Digital Mike negotiating lease terms, booking a tour, or curating offers—without you lifting a finger.This isn’t theory. It’s already here. And it's moving fast.Multifamily operators must prepare for a world where leasing, service, and support are shaped not by people—but by agents talking to agents.Are you planning for that world?👇 Drop your thoughts in the comments.👍 Like if this shifted your perspective.🔔 Subscribe for more real-world insights from Multifamily Collective.

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    5 mins
  • 2,049 - From Operators to Orchestrators: Reskilling for the AI-Driven Future of Multifamily
    Jun 8 2025

    This episode is brought to you by https://www.ElevateOS.com —the only all-in-one community operating system.ElevateOS transforms property management, combining resident engagement, reservations, rent payments, maintenance, and concierge services into a single super app. It also uniquely integrates access control, intercoms, package lockers, and thermostats, eliminating app fatigue and redefining modern apartment living.Visit https://www.ElevateOS.com/MMN for a free demo and see how they can help you level up your operations.We're not preparing for the future.We're living in it.In today’s episode of Multifamily Collective, we build on yesterday’s conversation about agentic workforces and agentic consumers—where AI agents execute strategy, make decisions, and negotiate outcomes. Now the conversation turns to us—the humans.The session title I’m working on?“From Operators to Orchestrators: Reskilling Humans for the Agentic Era.”Because here’s the deal:You’re no longer the one doing the work.You’re the one orchestrating it.Your job isn’t to outwork the agent—it’s to guide the agent, to train it, to set the parameters for your own AI-driven execution engine. But that shift won’t happen on accident.It takes upskilling.It takes rethinking your role.It takes knowing what to focus on right now.The agentic workforce is already reshaping multifamily—and the question isn’t when, it’s how fast.So what are you doing to get ready?👇 Let me know your thoughts in the comments.👍 Like this episode if it pushed your thinking forward.📌 Subscribe for more forward-looking insights from Multifamily Collective.

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    4 mins
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Teasing out human potential one episode at a time, Mike’s labor of love played out in video and audio.

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