In this episode of the Business of Talent Podcast, hosts Jordan and Sam explore innovative ways to monetize content and support creators. They dive into the recent developments surrounding Cam Newton's new creator studio in Atlanta and its potential impact on underrepresented voices. The episode also covers Fixated securing $13 million to enhance creator monetization and management, and India's $1 billion commitment to boost its creator economy. Tune in to understand the evolving landscape of media, talent, and entertainment, and how these changes are redefining business strategies.

00:57 Cam Newton's New Creator Studio

08:38 Fixated's $13 Million Funding Round

14:06 India's $1 Billion Investment in Creator Economy

17:53 Closing Remarks and Next Episode Teaser

In this episode of the Business of Talent Podcast, hosts Jordan and Sam are joined by special guest Isabel Li, a seasoned expert in influencer marketing and social strategy. Isabel has led successful campaigns for brands like Spotify, Netflix, HBO Max, and Target. The conversation dives into the key aspects of running impactful influencer marketing campaigns, setting strategic goals, and the importance of aligning creative content with influencers' authentic styles. Isabel also shares insights into selecting the right creators, avoiding common mistakes, and maximizing ROI. The episode offers a holistic view of influencer marketing, blending business objectives with creative freedom.

00:29 Meet Our Special Guest: Isabel Li

01:34 Diving into Influencer Campaigns

03:21 Setting Clear Goals and KPIs

05:22 Successful Strategies and Campaigns

09:57 Creative Planning and Execution

13:13 Common Mistakes in Influencer Marketing

16:18 Building Relationships with Influencers

17:43 The Impact of Collaboration on Creative Output

18:10 Expanding Influencer Roles Beyond Social Media

18:41 Building Long-Term Relationships with Influencers

19:30 The Evolution of Influencer Selection in the Music Industry

21:40 Manual Research vs. Influencer Software

25:37 Balancing Macro and Micro Influencers

27:30 Effective Marketing Tactics and Common Pitfalls

29:38 The Value of Influencer Relationship Management

31:17 A Viral Success Story: Spotify Wrapped Campaign

33:31 Favorite Tools for Influencer Reporting and Analysis

34:33 Influencer vs. Creator: What's in a Name?

35:26 Conclusion and Final Thoughts

In this episode of the Business Talent Podcast, hosts Jordan and Sam discuss the rise of talent-led brands and their potential long-term viability. They explore market shifts driven by technological advancements that have made it easier to create content and build audiences. Highlighting successful ventures like Logan Paul and KSI's Prime and Kim Kardashian's Skims, alongside flops like Travis Scott's Cacti, they analyze key factors for success in this space. The conversation delves into the importance of product market fit, reducing key man risk, and long-term business fundamentals, while also weighing if this trend represents a sustainable business model or just a transient bubble.

00:00 Introduction and Warm-Up

00:50 Overview of Talent-Led Brands

02:23 Market Shifts and Technology Impact

09:33 Case Study: Prime by Logan Paul and KSI

13:25 Key Man Risk and Brand Sustainability

19:15 Success Factors for Talent-Led Brands

23:51 Final Thoughts and Personal Favorites

27:54 Conclusion and Sign-Off