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The Business of Talent

The Business of Talent

By: Sam Hysell Jordan Williams
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The Business of Talent podcast dives into the creator economy and the rapidly evolving media, entertainment, and digital landscape. Each episode examines how talent—from musicians and athletes to content creators and executives—transforms businesses and influences traditional sectors. With insights on strategies and innovations, it highlights the future of talent-driven enterprises. Hosted by industry veterans, the podcast combines practical experience with a forward-looking view, offering listeners a unique perspective on the dynamic world of media and business.Sam Hysell, Jordan Williams Economics
Episodes
  • Spotify Paid Podcasters $100M Last Quarter — Here’s Why
    May 16 2025

    Exploring Spotify's $100M Payouts, YouTube's Creator Partnership Hub, and Rich Paul's New Venture!In this episode, we dive into the latest news in the podcasting and creator economy landscape. We discuss Spotify's impressive $100 million payout to podcasters in Q1 2025 and its continued growth in video podcasting. YouTube's new Creator Partnership Hub, which aims to simplify collaborations between brands and creators, is also covered. Finally, we explore Rich Paul's and Paul Rivera's new media venture, Homecoming, focused on video podcasts at the intersection of sports, business, and culture. Join us for an in-depth look at these exciting developments!00:00 Intro00:48 Spotify's Massive Podcast Payouts08:22 YouTube's New Creator Partnership Hub12:50 Rich Paul's New Sports Media Investment18:24 Closing Thoughts

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    19 mins
  • Ryan Coogler’s Game-Changing Sinners Studio Deal Explained
    May 2 2025

    Sam and Jordan discuss the significant deal that filmmaker Ryan Coogler has secured for his new movie, 'Sinners.' The deal includes highly unusual points such as final cut rights, first dollar gross, and ownership rights reverting to Coogler after 25 years. These terms represent a monumental shift in power dynamics for filmmakers, especially for those from marginalized communities. They also delve into historical precedents, highlighting similar deals by directors like Christopher Nolan and Tyler Perry, and discuss the broader implications for the future of filmmaking and creative ownership in Hollywood.00:00 Introduction

    00:20 Casual Catch-Up and Setting the Scene

    00:54 Deep Dive into Ryan Coogler's Deal

    04:07 Historical Precedents and Comparisons

    04:46 Creative Control and Industry Dynamics

    13:35 Impact on Future Filmmakers

    19:47 Conclusion and Final Thoughts

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    20 mins
  • Tariffs Shake Creator Economy, Epic Gardening's Expansion, and AI's Impact on Media
    Apr 25 2025

    This episode delves into the importance of diversifying income streams for creators, featuring a discussion on Epic Gardening's acquisition of Modern Farmer. The hosts also review Q1 2025's surge in creator economy funding and analyze how recent tariffs imposed by President Trump are impacting creator-led businesses. Finally, they explore the shift in creators identifying as entrepreneurs, as highlighted by Kajabi's 2025 State of Creator Commerce report.

    00:00 Introduction and Diversifying Income Streams

    00:16 Catching Up: Personal Updates

    01:27 Episode Overview and Listener Engagement

    02:02 Epic Gardening Acquires Modern Farmer

    09:37 Q1 2025 Creator Economy Funding Surge

    14:07 Impact of 2025 Tariffs on the Creator Economy

    17:49 Creators Embracing Entrepreneurship

    19:58 Conclusion and Final Thoughts

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    20 mins
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