In this episode of the Business of Talent Podcast, hosts Jordan and Sam explore innovative ways to monetize content and support creators. They dive into the recent developments surrounding Cam Newton's new creator studio in Atlanta and its potential impact on underrepresented voices. The episode also covers Fixated securing $13 million to enhance creator monetization and management, and India's $1 billion commitment to boost its creator economy. Tune in to understand the evolving landscape of media, talent, and entertainment, and how these changes are redefining business strategies.

00:57 Cam Newton's New Creator Studio

08:38 Fixated's $13 Million Funding Round

14:06 India's $1 Billion Investment in Creator Economy

17:53 Closing Remarks and Next Episode Teaser

In this episode of the Business of Talent Podcast, hosts Jordan and Sam are joined by special guest Isabel Li, a seasoned expert in influencer marketing and social strategy. Isabel has led successful campaigns for brands like Spotify, Netflix, HBO Max, and Target. The conversation dives into the key aspects of running impactful influencer marketing campaigns, setting strategic goals, and the importance of aligning creative content with influencers' authentic styles. Isabel also shares insights into selecting the right creators, avoiding common mistakes, and maximizing ROI. The episode offers a holistic view of influencer marketing, blending business objectives with creative freedom.

00:29 Meet Our Special Guest: Isabel Li

01:34 Diving into Influencer Campaigns

03:21 Setting Clear Goals and KPIs

05:22 Successful Strategies and Campaigns

09:57 Creative Planning and Execution

13:13 Common Mistakes in Influencer Marketing

16:18 Building Relationships with Influencers

17:43 The Impact of Collaboration on Creative Output

18:10 Expanding Influencer Roles Beyond Social Media

18:41 Building Long-Term Relationships with Influencers

19:30 The Evolution of Influencer Selection in the Music Industry

21:40 Manual Research vs. Influencer Software

25:37 Balancing Macro and Micro Influencers

27:30 Effective Marketing Tactics and Common Pitfalls

29:38 The Value of Influencer Relationship Management

31:17 A Viral Success Story: Spotify Wrapped Campaign

33:31 Favorite Tools for Influencer Reporting and Analysis

34:33 Influencer vs. Creator: What's in a Name?

35:26 Conclusion and Final Thoughts

In this episode of the Business Talent Podcast, hosts Jordan and Sam discuss the rise of talent-led brands and their potential long-term viability. They explore market shifts driven by technological advancements that have made it easier to create content and build audiences. Highlighting successful ventures like Logan Paul and KSI's Prime and Kim Kardashian's Skims, alongside flops like Travis Scott's Cacti, they analyze key factors for success in this space. The conversation delves into the importance of product market fit, reducing key man risk, and long-term business fundamentals, while also weighing if this trend represents a sustainable business model or just a transient bubble.

00:00 Introduction and Warm-Up

00:50 Overview of Talent-Led Brands

02:23 Market Shifts and Technology Impact

09:33 Case Study: Prime by Logan Paul and KSI

13:25 Key Man Risk and Brand Sustainability

19:15 Success Factors for Talent-Led Brands

23:51 Final Thoughts and Personal Favorites

27:54 Conclusion and Sign-Off

In this episode of the Business of Talent Podcast, hosts Jordan and Sam delve into the latest trends and significant investments in the media and talent sectors. They discuss Fox Corporation's acquisition of Red Seat Ventures, Publicis Groupe's strategic purchase of BR Media Group, and Carlyle's noteworthy investment in Entertainment 360. The conversation explores the implications of these moves for creators, traditional media companies, and the shifting dynamics of content consumption. They emphasize the importance of creating and owning intellectual property in the evolving marketplace and tease exciting updates for their own ventures.

00:00 Introduction and Opening Remarks

00:23 Weekly Updates and Personal News

01:07 Podcast Overview and Main Topics

01:58 Carlisle's Investment in Entertainment 360

09:51 Publicis Acquires BR Media Group

16:07 Fox Corporation Acquires Red Seat Ventures

24:38 Concluding Thoughts and Next Week's Preview

In this episode of the Business of Talent Podcast, hosts Jordan and Sam dive into the evolving landscape of the creator economy, emphasizing the growing significance of niche content creators and creator-led businesses. They discuss Slow Ventures' $60 million fund aimed at investing in niche creators, touching on the challenges and opportunities presented by algorithm-driven platforms and creator burnout. The episode also analyzes key insights from Patreon's State of Create report and celebrates MrBeast's groundbreaking success with his unscripted show on Amazon Prime Video, setting a new paradigm for creators in traditional media.01:00 Trends in the Creator Economy01:32 Slow Ventures' Investment in Niche Creators03:00 Challenges and Opportunities for Creators07:43 Patreon's State of Create Report14:40 MrBeast's Impact on Unscripted Shows17:05 Conclusion and Sign-Off

In this episode of the Business of Talent Podcast, hosts Sam Hysell and Jordan Williams dive into 11 surprising statistics about the creator economy. They discuss the rapid growth projections for the industry, the increasing influence of brand collaborations, and the evolving landscape for content creators. They highlight key insights such as the rise of creator-led brands, the dominance of short-form videos, and the varied categories of creators. They also touch on the potential for a middle class of creators and the significance of authentic endorsements. This episode provides a data-driven look at the current state and future trends of the creator economy.00:00 Introduction and Overview00:22 Welcome to the Talent Podcast00:52 11 Shocking Stats About the Creator Economy01:18 Stat 1: Creator Economy Growth Projections05:23 Stat 2: Rapid Expansion of the Creator Economy06:29 Stat 3: Blockbuster Agency Acquisition09:56 Stat 4: Brand Investments in Creators12:26 Stat 5: Who Are the Creators?15:22 Stat 6: Gen Z's Preference for Influencers17:34 Stat 7: Creator-Led Brands19:45 Stat 8: Power of Celebrity Endorsements22:46 Stat 9: Audience Size23:57 Stat 10: Top Creator Categories25:42 Stat 11: Dominance of Short Form Videos27:38 Conclusion and Closing Remarks

In this episode of the Business of Talent Podcast, hosts dive into an engaging conversation with Mike Boyd from Gary Vaynerchuk's (Gary Vee) VaynerX. They discuss Boyd's journey in the music industry, including his transition from managing artists to becoming the head of music at VaynerX. Boyd shares stories about discovering and supporting emerging talent like Tierra Whack and Gunna, as well as his experience with music-related campaigns for brands such as Budweiser and K-Swiss. Special guest Guy joins the dialogue to discuss his collaboration with VaynerX and his aspirations for 2025. The episode explores the intersection of music, marketing, and cultural influence, highlighting the potential impact of artist-brand partnerships.

00:00 Introduction and Special Guest

01:47 Mike Boyd's Journey and Role at VaynerX

04:15 Evolution of VaynerMusic

06:52 Campaigns and Artist Relations

10:39 Brand Partnerships and ROI

20:04 The Power of Influencers in Marketing

20:46 Success Stories: VaynerX and Custom Music

22:23 The Cultural Influence of Hip Hop

27:15 Identifying and Supporting Emerging Talent

33:26 Special Guest: Guy's Journey with VaynerX

36:46 Looking Ahead: Future Projects and Excitement

38:15 Closing Remarks and Reflections

In this episode of the Business of Talent Podcast, hosts Sam and Jordan are joined by Tiffany Kelly, the founder and CEO of Curastory. They discuss the transformative impact of NIL (Name, Image, Likeness) for student-athletes, the future of influencer media, and how creators can better monetize their content.

Tiffany shares her journey from being a sports analytics associate at ESPN to creating Curastory, a platform enabling creators to monetize across their social profiles. The episode’s news segment also covers Chamath Paliapatiya's investment in Mr. Beast and the NFL's new program granting former players access to official footage. With insights into programmatic advertising and creator growth strategies, this episode is a must-listen for anyone interested in the evolving landscape of the creator economy.

00:00 Introduction to NIL and Creator Economy

00:18 Welcoming the Audience and Introducing the Podcast

00:50 Special Guest: Tiffany Kelly of Curastory

02:05 Weekly News Segment: Mr. Beast's Series A Funding

07:22 NFL's Access Pass for Legends

12:46 Brand Safety and Creator Autonomy

17:51 Interview with Tiffany Kelly: ESPN to Curastory

31:23 Early Partnerships and VC Funding

33:36 Starting with Sports in the Creator Economy

36:47 Navigating Advertiser Demand

37:40 The Evolution of the Creator Economy

41:03 Data and Analytics in Advertising

45:47 Exploring B2B Creators

47:31 Hot Takes and Final Thoughts