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Making the most of Halloween! Some quick tips for bicycle retailers.

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Our guests today are Derek Paulson, director of finance and supply planning and George Lee, head of sales at Rad Power Bikes. Rad has a rich history in the e-bike space. 16 plus years of innovation sets the brand apart. It's why they are an undisputed industry leader.

In this conversation today, we chat about the company's history, current sales channels focus, current e-bike landscape, trends, and tips. Lots here, including why you as a retailer should consider becoming a rad power bikes dealer.

I hope you enjoy it. Such a great time to have George back on the podcast and get to know Derek as well. Enjoy.

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If you would like your questions answered on the flex, you can write to the NBDA at any time with ANY questions about the bicycle service center, mechanics training, bicycle assembly, etc. Submit your questions and photos to heather@nbda.com

Our newest edition to Bicycle Retail Radio, the Technician Flex is a recurring podcast feature focused specifically on service center and mechanics produced in partnership with NBDA educational partner Northwest Arkansas Community College's Bicycle Assembly & Repair Technician Program director Benjamin Glenn. https://www.nwacc.edu/academicdivisions/trailstrades/bicycletechnician/

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Our guests today are

• Darren Campbell: Bicycle Group President
• Todd Schmidt: Director of Sales
• John Thomas: Engineering Manager
• and Joshua Riddle: Marketing Manager at Hayes Bicycle Group

Hayes has a storied history in the brake space, we chat about the company's origins, technology, current landscape and what customer data and trends can show us.

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5 tips to turn your website into a sales machine!

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The NBDA provides a quarterly platform for industry experts to meet, discuss and address retailer risks, concerns, and best practices regarding lithium-ion batteries and e-mobility devices safety, standards, and compliance.

Listen in to September's panel.

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Our Flex episode this week covers the role of technology in enhancing the retail experience.

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The NBDA News Hour focuses on the news and articles contained within The Micromobility Reporter, getting a more in-depth view from a firsthand seat with the experts on the Human Powered Solutions team.

The team at Human Powered Solutions has over 245 years of experience and are considered data wizards. Their monthly newsletter The Micromobility Reporter is a dynamic resource for the industry, featuring timely news and in-depth analysis about the latest in human-powered transportation, including bicycles, e-bicycles, e-scooters, and ride share. Included is a focus on supply chain issues, technology, and both business and consumer trends that drive the marketplace.

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