In this episode, Kashif Zaman, cofounder and CEO of Uptok, describes how he raised nearly $1m from angel investors. He covers what he learnt, what he wished he knew before he started and what advice he has for other founders going through the fundraising process.

It can be tough to value your startup. How do you value a company with no product, no customers, and no tangible assets? How do you value an idea? Here’s what you need to know to value your startup in a way that attracts investors and preserves your equity.

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Market size is the single most important factor VCs will consider when deciding whether to invest in your startup.

Yep, that’s right. Your idea, expertise and the team you’ve built are all important, but markets matter most; more specifically, the size of the market you’re addressing.

Let's find out why. 

Remember, for actionable strategies and tactics to nail your next fundraise, subscribe at www.nelsonsnewsletter.com

It’s critical to understand where VCs get the money they’re (hopefully) going to send your way. That’s because incentives drive behaviour. Where VCs get their money from, the expectations these investors have, and how and when they expect to be paid back has a huge influence on how VCs behave towards founders.

Subscribe at www.nelsonsnewsletter.com to get the latest funding strategies and news you need to nail your next fundraise.