In this episode of The New Marketing for Your Small Business, we explore how to boost your LinkedIn presence through strategic content and engagement. Learn why sharing valuable content is key to building credibility, what types of posts perform best, and how to find the right posting frequency for your audience. Plus, discover how actively engaging with others’ posts can strengthen your network and amplify your visibility. Whether you're new to LinkedIn or aiming to improve your current strategy, these tips will help you make LinkedIn work harder for your business!

In this episode, we focus on optimizing your LinkedIn profile to attract the right connections and boost your brand presence. Learn how to create a professional profile image that makes a great first impression, design a header image that showcases your business, and write an "About" section that speaks directly to your potential clients. We’ll also cover the importance of curating a strong Featured section to highlight your best content. Tune in for actionable tips to take your LinkedIn profile to the next level!

The theme for this episode is updates! First we discuss 5 updates that Meta recently made to Instagram Reels. These updates will allow you to create Reels faster and give them more personality. Then we dive into the CRM that is a part of Meta's Business Suite and offer up some advice on turning into a lead magnet. Thanks for listening!

Would you like to join our community of small business owners and marketers? Join our Facebook group! Simply search Facebook for New Marketing for Your Small Business and look for our lightbulb with headphones logo!

In this episode, William interviews Luke about the marketing journey that he has taken over the past 14 years with his ecommerce side business, Luke's Toy Store. We cover everything from banner ads in 2009 all the way up to TikTok videos in 2023. There are failures, successes, and lessons learned that you can apply to your small business marketing today.

Would you like to join our community of small business owners and marketers? Join our Facebook group! Simply search Facebook for New Marketing for Your Small Business and look for our lightbulb with headphones logo!

In this episode, Luke and William kick things off with a discussion about hashtags. Are they still valid and useful? How has hashtag strategy changed for 2023? Then we move into a new lead gen tool in Facebook Reels. This episode is packed with great info, including a bonus tip on how to get additional reach for your Reels and TikTok videos!

Would you like to join our community of small business owners and marketers? Join our Facebook group! Simply search Facebook for New Marketing for Your Small Business and look for our lightbulb with headphones logo!

In this episode, Luke and William focus on how to succeed on Linkedin, including how to set up your profile correctly, how to add connections without looking spammy, and what kind of content your audience likes. We hope you will take this information and put it to use on Linkedin today!

Would you like to join our community of small business owners and marketers? Join our Facebook group! Simply search Facebook for New Marketing for Your Small Business and look for our lightbulb with headphones logo!

In this episode, Luke and William talk about where YOUR audience is. Which social media platforms are they using and how can you reach them on those platforms? What kind of content works best and how often should you post? We cover a lot of ground here, and we hope it is useful for your business!

Would you like to join our community of small business owners and marketers? Join our Facebook group! Simply search Facebook for New Marketing for Your Small Business and look for our lightbulb with headphones logo!

In this episode, Luke and William talk about Reels - the short-form, vertical video format that has been gaining popularity on social media platforms. First, we start with the basics: what exactly are Reels, and why should businesses consider using them in their social media strategy? Then, we dive into the differences between short story platforms and offer helpful suggestions on how to get greater reach and engagement on your Reels.

Would you like to join our community of small business owners and marketers? Join our Facebook group! Simply search Facebook for New Marketing for Your Small Business and look for our lightbulb with headphones logo!