• New Year's Inspiration - Part 1

  • Dec 31 2024
  • Length: 9 mins
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New Year's Inspiration - Part 1

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  • Is your life and business truly aligned?As we step into the new year, it's time to reflect, reset, and realign. In this episode, we dive deep into the power of aligning your personal values with your brand, creating momentum that will propel both your life and business forward. Whether you're an entrepreneur looking to refine your customer experience or seeking inspiration to start the year strong, this episode has the tools and insights you need to succeed. Grab your favorite drink, take a moment to pause, and tune in for strategies that will transform your year—and your legacy.————Ask Brandon ANY Question!https://www.brandoncolemanjr.com/brand-on/#indexPre-Order Brand ON! The Bookhttps://www.brandoncolemanjr.com/order-book/————Connect and Follow Brandon Coleman JrEmail: bcj@brandoncolemanjr.comWebsite: www.brandoncolemanjr.comLinkedIn: https://www.linkedin.com/in/brandoncolemanjr/YouTube: https://www.youtube.com/@brandoncolemanjrofficialFacebook: www.facebook.com/officialbrandoncolemanjr ————Transcript (with chapter marks)0:00:57 Are You Starting the Year Off, Brand On or Brand Off?Brandon Coleman Jr: Are you starting the year off, BRAND ON or BRAND OFF? This is a question that you need to ask yourself from two different perspectives, both personal and business.0:01:09 Personal AssessmentBrandon Coleman Jr: Personally, you might consider kicking-off the new year by assessing your current life position. Review your core values and beliefs to make sure you haven't gotten off-track. Analyze your current habits and review your key relationships. I like to start off my year in reflective prayer, asking God for His guidance in the new year. And you have to ask fervently, then be really quiet. 0:02:07 Business AssessmentBrandon Coleman Jr: I encourage you to also begin the year by taking stock in your business. Start out by taking inventory of your entire customer journey. Walk in their shoes, trace their digital clicks, experience what your customers go through when they do business with you and your enterprise. Take the time to make certain you are seeing things from their perspective.0:02:28 Business Assessment Tools and ProcessBrandon Coleman Jr: This will sound selfish, but I promise you a great way to start out your new year is to read my new book Brand ON! It will not only give you key consulting insights into the power of aligned brands, but it will provide you a definitive way to assess your own business from your customer's perspective. The book also includes two free, very powerful tools to help you in your quest to get to know your business better.0:05:22 Why It’s Important to be Brand ON!Brandon Coleman Jr: In essence, brand alignment is about creating a cohesive and compelling business narrative and delivery, that aligns with your entrepreneurial vision and life direction. This alignment not only helps your business grow but also ensures that you’re building a legacy that reflects your passion and the impact you want to have in the world.0:06:58 What to Expect With an Aligned BrandBrandon Coleman Jr: Great things will happen once you have aligned your brand for success. Done right, you should anticipate a more natural flow in your business, an inspired workforce, increased sales, and a more engaged customer base. Referrals should increase while complaints decrease.
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