Be Brand On!

This is Part 2 of the New Year's Inspiration show. It includes a brief review of Part 1 as well as the next steps in your brand alignment journey for the year ahead. Start by asking yourself if you are starting the year Brand ON! or Brand OFF? This is a question you need to answer from two different perspectives: personal and business. Take the time to assess both your brand alignment situations in preparation for the year ahead. Get ready for your best year yet by gaining a clear understanding of the assessment process. Being in alignment not only helps your business grow but also ensures that you're building a legacy that reflects your passion and the impact you want to have in the world. In this episode, you will know how to approach your next steps after you have assessed your situation. Start your new year off right. Be Brand ON!

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Email: bcj@brandoncolemanjr.com

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Transcript (with chapter marks)

00:01:16 Are you Brand ON! Or Brand OFF?

Brandon Coleman Jr: Are you starting the year Brand ON! or Brand OFF? This is a question you need to ask yourself from two different perspectives; personal and business

00:02:09 The Assessment

Brandon Coleman Jr: Start out by taking inventory of your entire customer journey. Walk in their shoes, trace their digital clicks, experience what your customers go through when they do business with you and your enterprise. Take the extra time to make certain you are seeing things from their perspective.

00:02:27 Assessment Tools

Brandon Coleman Jr: The Brand Alignment Checklist: Simply walk the checklist through your business and begin your own assessment of areas for improvement.

00:03:39 What to Expect

Brandon Coleman Jr: Done right, you should anticipate a more natural flow in your business, an inspired workforce, increased sales, and a more engaged customer base.

00:04:44 Next Steps After Your Assessment

Brandon Coleman Jr: After you evaluate your findings, prepare a solid set of objectives for what you think you want to achieve based on what you learn. If your results provide you a clear path and a direction for improvement, follow it, no matter how large or how small your team is, share your findings with them, and help them understand your desire to have a more aligned brand and what that means to you and what it should mean to each of them.

00:06:00 Discipline is Required for Brand Alignment

Brandon Coleman Jr: Missteps can be super costly, so you need to get it done right the first time. Most importantly, you need to commit. You need to discipline yourself to keep leading your brand alignment initiative until you achieve your goals. Start the new year off right, no matter what month it is, by becoming BRAND ON!