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Jon Morrow is the founder of Smarter Blogger, one of the world's largest sites for writing and blogging. He's created 7 different courses with 7 figures in sales each.

Episode Topics & Timestamps

00:00 Finding Your Niche
04:03 Jon's story
10:00 Building a Business from Scratch
14:53 Strategies for Launching and Growing Your Brand
20:03 Effective Email Marketing Techniques
23:04 The Journey of Course Creation
25:35 Framework for Information Products
27:58 Structuring Coaching Programs
30:08 Optimizing Course Structure for Success
34:20 Evaluating Course Effectiveness with Scorecards
37:10 Building Credibility and Trust
41:39 Navigating Ethical Marketing Practices

Links Mentioned

https://smartblogger.com/

Great video on Jon's story: How He Made $10M To Pay For Medical Bills

7-figure course scorecard.

Jon's email: jon@smartblogger.com

Save your seat at the event: newslettermarketingsummit.com

Episode Description:

Matt and Ryan discuss strategies for building successful newsletters and email marketing. They also share the importance of surveys for data, segmentation for targeted messaging, niche expert newsletters, the 9-word email strategy, and repurposing valuable content.

Want more content like this?

Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com

• Work with Ryan's agency Tailwind
• Work with Matt's agency GrowLetter

Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.

Episode Topics & Timestamps

00:00 Introduction and Event Overview

01:47 The Artist's Success Story

06:11 Building an Email List and Marketing Strategy

08:53 The Power of Surveys and Data Collection

13:56 Segmentation and Custom Messaging

17:57 Niche Expert Framework for Newsletters

23:09 The Nine Word Email Strategy

28:53 The Newsletter Flywheel Effect

Check out Ezoic: ezoic.com

Save your seat at Newsletter Marketing Summit: newslettermarketingsummit.com

Tyler Bishop is an award-winning marketer, Chief Marketing Officer of Ezoic, and founder of Pubtelligence at Google. He discusses the shift from third-party to first-party data in advertising and its impact on publisher revenue. He shares insights on evolving targeting methods, data privacy regulations, and challenges for publishers.

Episode Topics & Timestamps

00:00 Understanding the Shift in Ad Revenue

12:09 The Evolution of Targeting: From Contextual to First-Party Data

20:40 The Value of First-Party Data in Advertising

27:58 The Art of Publishing and Business Success

29:53 The Evolution of Advertising Models

32:05 Maximizing Revenue through Advertising

34:04 Understanding Ad Revenue Trends

36:19 The Value of Traffic Sources

43:22 Leveraging First-Party Data for Growth

49:16 Identifying the Right Publishers for Programmatic Ads

50:56 The Future of Newsletter Advertising

53:01 Collecting Valuable User Data

Links Mentioned

https://www.ezoic.com/

https://www.youtube.com/@Ezoic

adrevenueindex.ezoic.com

This episode is sponsored by Playbookz: Playbookz.co

Ted co-founded Charlotte Agenda, which led to its remarkable $5 million acquisition by Axios. He currently writes Tiny Money—a local and personal finance newsletter.

Want more content like this?

Join our free newsletter for growth and monetization tactics:

https://www.newsletteroperator.com/subscribe

Save your seat at our event: newslettermarketingsummit.com

Kendall Baker is the founder of Sports Internet (acquired by Axios), the first newsletter writer at The Hustle, and now a Senior Writer at Yahoo Sports.

He's known as the "Newsletter Godfather" because he's pioneered newsletter content and has written and published more newsletters to more readers than almost anyone.

Want more content like this?

Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com

• Work with Matt's agency GrowLetter

Get Justin's new book: SponsorMagnet.com

Justin Moore is a sponsorship coach and the author of Sponsor Magnet: How to Attract, Price, and Execute Your Dream Brand Partnerships

Want more content like this?

Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com

• Work with Matt's agency GrowLetter

Episode Topics & Timestamps

00:00 The Importance of Custom Pricing for Creators

09:16 Creating a Comprehensive Sponsorship Strategy

27:05 Attracting Brands: The STP Framework

28:32 Navigating the Complexities of Pricing Sponsorships

29:00 Understanding the ARC Framework for Collaborations

32:19 Pricing Strategies Based on Brand Goals

34:46 Creating Compelling Sponsorship Packages

39:04 Innovative Collaboration Examples

43:52 Crafting Effective Outreach Strategies

57:10 The Importance of Execution in Sponsorships

Ali Qureshi is the co-founder of Adcrate. He shares strategies on effective ads for platforms like Meta and TikTok. He also shares static and video formats, copywriting, leveraging AI, hook rates, video production and more.

Want more content like this?

Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com

• Work with Ryan's agency Tailwind
• Work with Matt's agency GrowLetter

Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.

Episode Topics & Timestamps

00:00 Introduction to AdCrate and Growth Strategy

02:56 The Importance of Ad Creative in Paid Advertising

05:47 Navigating Media Platforms: Meta vs. TikTok

08:53 Static vs. Video Creatives: Balancing Production and Impact

11:49 Effective Static Ad Formats and Testing Strategies

15:09 Common Mistakes in Ad Creation and Copywriting Tips

17:55 Leveraging AI for Ad Copy and Customer Insights

20:47 Innovative Ad Formats: Memes and Interface Hacking

25:42 Understanding Hook Rates and Audience Engagement

28:10 Navigating Video Content Creation on a Budget

35:09 The Importance of Script Writing for Ads

40:50 Exploring Effective Video Lengths and Frameworks

43:40 Utilizing Motion Graphics for Enhanced Engagement

46:34 Iterating and Testing Ads for Success

Links Mentioned

https://www.adcrate.co/