• Ep 10: Strategic Timing & Tactics of Holiday Campaigns
    Oct 22 2024

    With the holidays coming up, the 5 & Rise Marketing team explores the intricacies of holiday marketing campaigns, emphasizing the importance of strategic planning for both retail and service-based clients. Topics discussed in the episode include when and how to launch campaigns, setting appropriate budgets, and understanding the differences in consumer behavior during holiday seasons.

    Listeners will have a better understanding of the necessity of early preparation and adaptation to consumer trends, differentiating between targeting retail and service industry consumers, and understanding the dynamics of bidding systems in ad campaigns.

    00:00 Introduction to Holiday Campaigns
    01:20 Planning for Retail Holiday Campaigns
    02:59 Service-Based Businesses During Holidays
    03:38 Post-Holiday Advertising Strategies
    05:03 Understanding Consumer Behavior
    06:45 Seasonal Campaigns and Financial Clients
    08:26 Advertising Budgets and Bidding Systems
    12:20 Optimizing Ad Spend During Peak Times
    19:03 Holistic Campaign Strategies
    29:17 Competing with Big Retailers
    30:57 Conclusion and Final Thoughts


    https://offtherecordmarketingdeconstructed.buzzsprout.com

    =================================

    About 5 & Rise Marketing Solutions
    Our team has been in the marketing game for a combined 5 decades, and we’ve seen it all. From crafting killer ads to building standout brands, managing social media like pros, and creating captivating content, we’ve got you covered. Whether you’re a startup dreaming big, a seasoned business ready to expand, or an organization looking to make waves online, we’re here to help you grow.

    We’ve worked across a wide range of industries, from real estate to nonprofits, tech startups to sports, and everything in between. Wherever you are, we’ll meet you there, bring our strategic know-how to the table, and rise together.

    And hey, we’re not just keeping up with the trends—we’re setting them. Join the journey.

    Free Brand Assessment & Strategy Call
    https://forms.clickup.com/9017097624/f/8cqbzcr-35117/NY8KENX0U7FZONXMCK

    =================================

    Follow us on Social Media!
    Facebook: https://www.facebook.com/5andrise/
    Facebook Group: https://www.facebook.com/groups/amarketinghub
    Instagram: https://www.instagram.com/5andrise/
    LinkedIn: https://www.linkedin.com/company/5andrise/
    YouTube: https://www.youtube.com/channel/UCmZWpnGFDPKer-scwQLmbUw/

    =================================

    Simplified Social Hub
    Simplified Social Hub simplifies social media management by consolidating essential features into one user-friendly platform. It empowers businesses and individuals to effectively manage their social media presence, enhance audience engagement, and achieve their marketing goals.

    https://simplifiedsocialhub.com/

    Show more Show less
    32 mins
  • Ep 9: What New Instagram Features Mean for Marketers
    Oct 8 2024

    In this episode, the 5 & Rise Marketing team discuss emerging trends and updates on Instagram and their implications for brands and individuals alike. They explore the extension of carousel posts to 20 slides, the impact on user engagement, and Instagram's move towards portrait aspect ratios.

    The conversation spans the significance of follower counts, new tracking metrics, and the evolving landscape of social media posting strategies. Additionally, they touch on the parallels with LinkedIn's connection methods and the importance of aligning social media metrics with overarching business goals.

    0:00 Introduction to Instagram Trends and Analytics
    01:13 Instagram Carousel Updates: Impact and Opinions
    03:18 Exploring the New Instagram Features
    12:40 Instagram's Shift to Portrait Aspect Ratio
    22:44 Instagram Metrics: Views vs. Followers
    32:54 LinkedIn's Unique Approach to Engagement
    35:47 Conclusion and Final Thoughts

    https://offtherecordmarketingdeconstructed.buzzsprout.com

    =================================

    About 5 & Rise Marketing Solutions
    Our team has been in the marketing game for a combined 5 decades, and we’ve seen it all. From crafting killer ads to building standout brands, managing social media like pros, and creating captivating content, we’ve got you covered. Whether you’re a startup dreaming big, a seasoned business ready to expand, or an organization looking to make waves online, we’re here to help you grow.

    We’ve worked across a wide range of industries, from real estate to nonprofits, tech startups to sports, and everything in between. Wherever you are, we’ll meet you there, bring our strategic know-how to the table, and rise together.

    And hey, we’re not just keeping up with the trends—we’re setting them. Join the journey.

    Free Brand Assessment & Strategy Call
    https://forms.clickup.com/9017097624/f/8cqbzcr-35117/NY8KENX0U7FZONXMCK

    =================================

    Follow us on Social Media!
    Facebook: https://www.facebook.com/5andrise/
    Facebook Group: https://www.facebook.com/groups/amarketinghub
    Instagram: https://www.instagram.com/5andrise/
    LinkedIn: https://www.linkedin.com/company/5andrise/
    YouTube: https://www.youtube.com/channel/UCmZWpnGFDPKer-scwQLmbUw/

    =================================

    Simplified Social Hub
    Simplified Social Hub simplifies social media management by consolidating essential features into one user-friendly platform. It empowers businesses and individuals to effectively manage their social media presence, enhance audience engagement, and achieve their marketing goals.

    https://simplifiedsocialhub.com/

    Show more Show less
    36 mins
  • Ep 8: Identify a Target Audience & Consumer Trends
    Sep 24 2024

    The 5 & Rise Marketing team dives into the complexities of identifying an ideal client, the importance of targeted marketing, and the impact of societal changes on business strategies. They explore case studies such as Stanley shift from a male-dominated market to a broader audience with their new tumblers and the challenges faced by Bud Light and Blockbuster in adapting to market trends.

    The conversation also covers the evolving landscape of streaming services versus traditional cable, highlighting how companies like Netflix, Disney, and Amazon are reshaping the industry. Throughout, the discussion centers on the delicate balance between following trends and maintaining core customer bases while emphasizing the necessity for businesses to continuously adapt and innovate.

    00:00 Navigating Marketing Challenges and Client Expectations
    00:40 The Complex Journey of Identifying the Ideal Client
    02:03 Marketing Ethics and Societal Norms: A Delicate Balance
    06:26 The Evolution of Target Audiences and Brand Strategies
    09:15 The Impact of Trends on Marketing and Brand Identity
    13:32 Adapting to Generational Shifts: The Future of Branding
    14:47 The Streaming Wars: Lessons from Netflix and Blockbuster
    18:16 The Future of Streaming and Content Consumption
    19:50 Evaluating the Sustainability of Streaming Services
    25:00 Reflecting on Marketing Strategies and Audience Engagement


    https://offtherecordmarketingdeconstructed.buzzsprout.com

    =================================

    About 5 & Rise Marketing Solutions
    Our team has been in the marketing game for a combined 5 decades, and we’ve seen it all. From crafting killer ads to building standout brands, managing social media like pros, and creating captivating content, we’ve got you covered. Whether you’re a startup dreaming big, a seasoned business ready to expand, or an organization looking to make waves online, we’re here to help you grow.

    We’ve worked across a wide range of industries, from real estate to nonprofits, tech startups to sports, and everything in between. Wherever you are, we’ll meet you there, bring our strategic know-how to the table, and rise together.

    And hey, we’re not just keeping up with the trends—we’re setting them. Join the journey.

    Free Brand Assessment & Strategy Call
    https://forms.clickup.com/9017097624/f/8cqbzcr-35117/NY8KENX0U7FZONXMCK

    =================================

    Follow us on Social Media!
    Facebook: https://www.facebook.com/5andrise/
    Facebook Group: https://www.facebook.com/groups/amarketinghub
    Instagram: https://www.instagram.com/5andrise/
    LinkedIn: https://www.linkedin.com/company/5andrise/
    YouTube: https://www.youtube.com/channel/UCmZWpnGFDPKer-scwQLmbUw/

    =================================

    Simplified Social Hub
    Simplified Social Hub simplifies social media management by consolidating essential features into one user-friendly platform. It empowers businesses and individuals to effectively manage their social media presence, enhance audience engagement, and achieve their marketing goals.

    https://simplifiedsocialhub.com/

    Show more Show less
    30 mins
  • Ep 7: Behind the Sale with Drew Keller
    Sep 10 2024

    5 & Rise Marketing Solutions Founder & CEO has a conversation with Shawn Dill & Lacey Book over NBA All-Star Weekend about modern marketing trends. The conversation touches on Kanye West's unique Super Bowl commercial, the importance of authenticity in marketing, and the shifting landscape towards quality over quantity.

    Jennifer discusses strategies to connect emotionally with audiences, using innovative platforms like AI, while embracing old-school methods such as direct mail. She also details how integrating your personal story can enhance brand loyalty and why understanding the “why” behind your business is crucial for long-term success.

    00:00 NBA All-Star Week: Diving Into Marketing Innovations
    01:15 The Shift Towards Authentic Marketing
    04:53 Exploring Kanye West's Marketing Genius
    07:18 The Importance of Authenticity in Marketing and Sales
    11:15 Innovative Marketing: Blending Old and New Strategies
    12:07 Creative Direct Mail Ideas: The Key to Connection
    12:56 Wrapping Up: Everything Old Is New Again

    https://offtherecordmarketingdeconstructed.buzzsprout.com

    =================================

    About 5 & Rise Marketing Solutions
    Our team has been in the marketing game for a combined 5 decades, and we’ve seen it all. From crafting killer ads to building standout brands, managing social media like pros, and creating captivating content, we’ve got you covered. Whether you’re a startup dreaming big, a seasoned business ready to expand, or an organization looking to make waves online, we’re here to help you grow.

    We’ve worked across a wide range of industries, from real estate to nonprofits, tech startups to sports, and everything in between. Wherever you are, we’ll meet you there, bring our strategic know-how to the table, and rise together.

    And hey, we’re not just keeping up with the trends—we’re setting them. Join the journey.

    Free Brand Assessment & Strategy Call
    https://forms.clickup.com/9017097624/f/8cqbzcr-35117/NY8KENX0U7FZONXMCK

    =================================

    Follow us on Social Media!
    Facebook: https://www.facebook.com/5andrise/
    Facebook Group: https://www.facebook.com/groups/amarketinghub
    Instagram: https://www.instagram.com/5andrise/
    LinkedIn: https://www.linkedin.com/company/5andrise/
    YouTube: https://www.youtube.com/channel/UCmZWpnGFDPKer-scwQLmbUw/

    =================================

    Simplified Social Hub
    Simplified Social Hub simplifies social media management by consolidating essential features into one user-friendly platform. It empowers businesses and individuals to effectively manage their social media presence, enhance audience engagement, and achieve their marketing goals.

    https://simplifiedsocialhub.com/

    Show more Show less
    11 mins
  • Ep 6: Everything Old Is New Again
    Aug 27 2024

    5 & Rise Marketing Solutions Founder & CEO has a conversation with Shawn Dill & Lacey Book over NBA All-Star Weekend about modern marketing trends. The conversation touches on Kanye West's unique Super Bowl commercial, the importance of authenticity in marketing, and the shifting landscape towards quality over quantity.

    Jennifer discusses strategies to connect emotionally with audiences, using innovative platforms like AI, while embracing old-school methods such as direct mail. She also details how integrating your personal story can enhance brand loyalty and why understanding the “why” behind your business is crucial for long-term success.

    00:00 NBA All-Star Week: Diving Into Marketing Innovations
    01:15 The Shift Towards Authentic Marketing
    04:53 Exploring Kanye West's Marketing Genius
    07:18 The Importance of Authenticity in Marketing and Sales
    11:15 Innovative Marketing: Blending Old and New Strategies
    12:07 Creative Direct Mail Ideas: The Key to Connection
    12:56 Wrapping Up: Everything Old Is New Again

    https://offtherecordmarketingdeconstructed.buzzsprout.com

    =================================

    About 5 & Rise Marketing Solutions
    Our team has been in the marketing game for a combined 5 decades, and we’ve seen it all. From crafting killer ads to building standout brands, managing social media like pros, and creating captivating content, we’ve got you covered. Whether you’re a startup dreaming big, a seasoned business ready to expand, or an organization looking to make waves online, we’re here to help you grow.

    We’ve worked across a wide range of industries, from real estate to nonprofits, tech startups to sports, and everything in between. Wherever you are, we’ll meet you there, bring our strategic know-how to the table, and rise together.

    And hey, we’re not just keeping up with the trends—we’re setting them. Join the journey.

    Free Brand Assessment & Strategy Call
    https://forms.clickup.com/9017097624/f/8cqbzcr-35117/NY8KENX0U7FZONXMCK

    =================================

    Follow us on Social Media!
    Facebook: https://www.facebook.com/5andrise/
    Facebook Group: https://www.facebook.com/groups/amarketinghub
    Instagram: https://www.instagram.com/5andrise/
    LinkedIn: https://www.linkedin.com/company/5andrise/
    YouTube: https://www.youtube.com/channel/UCmZWpnGFDPKer-scwQLmbUw/

    =================================

    Simplified Social Hub
    Simplified Social Hub simplifies social media management by consolidating essential features into one user-friendly platform. It empowers businesses and individuals to effectively manage their social media presence, enhance audience engagement, and achieve their marketing goals.

    https://simplifiedsocialhub.com/

    Show more Show less
    14 mins
  • Ep 5: Holistic Marketing & Consistent Branding
    Aug 13 2024

    The team at 5 & Rise delves into the comprehensive process of evaluating and enhancing a company's brand across various social media platforms. They discuss the importance of a holistic approach, assessing brand presence, and the significance of consistency in messaging.

    The roundtable discussion also covers the misconceptions companies might have about digital marketing and the necessity of a thorough brand assessment before launching ad campaigns. Emphasizing the evolving landscape and the effect of the pandemic on consumer behavior, they highlight the importance of authentic messaging and the interconnected nature of different marketing channels.

    00:00 Unlocking Brand Potential Across Social Media
    00:31 The Five and Rise Approach: Beyond Just Ads
    01:47 Holistic Marketing: A Credibility Game
    03:47 The Power of a Comprehensive Brand Assessment
    06:03 Maximizing Online Presence and Consistency
    06:59 Navigating the Digital Landscape: A Brand's Journey
    17:08 The Importance of Authenticity in Digital Marketing
    21:39 Adapting Marketing Strategies in a Post-Pandemic World
    24:36 Reflecting on the Evolution of Marketing and Social Connection

    https://offtherecordmarketingdeconstructed.buzzsprout.com

    =================================

    About 5 & Rise Marketing Solutions
    Our team has been in the marketing game for a combined 5 decades, and we’ve seen it all. From crafting killer ads to building standout brands, managing social media like pros, and creating captivating content, we’ve got you covered. Whether you’re a startup dreaming big, a seasoned business ready to expand, or an organization looking to make waves online, we’re here to help you grow.

    We’ve worked across a wide range of industries, from real estate to nonprofits, tech startups to sports, and everything in between. Wherever you are, we’ll meet you there, bring our strategic know-how to the table, and rise together.

    And hey, we’re not just keeping up with the trends—we’re setting them. Join the journey.

    Free Brand Assessment & Strategy Call
    https://forms.clickup.com/9017097624/f/8cqbzcr-35117/NY8KENX0U7FZONXMCK

    =================================

    Follow us on Social Media!
    Facebook: https://www.facebook.com/5andrise/
    Facebook Group: https://www.facebook.com/groups/amarketinghub
    Instagram: https://www.instagram.com/5andrise/
    LinkedIn: https://www.linkedin.com/company/5andrise/
    YouTube: https://www.youtube.com/channel/UCmZWpnGFDPKer-scwQLmbUw/

    =================================

    Simplified Social Hub
    Simplified Social Hub simplifies social media management by consolidating essential features into one user-friendly platform. It empowers businesses and individuals to effectively manage their social media presence, enhance audience engagement, and achieve their marketing goals.

    https://simplifiedsocialhub.com/

    Show more Show less
    27 mins
  • Ep 4: From Traditional to Digital Marketing with David Meltzer
    Jul 30 2024

    Dave Meltzer interviews digital marketing expert Jennifer White, Founder & CEO of 5 & Rise Marketing Solutions during the NBA All-Star Weekend. They delve into the transition from traditional to digital marketing, emphasizing foundational marketing principles despite the digital shift.

    Jen highlights the importance of storytelling and community building in marketing, regardless of the platform. They also discuss the challenges of navigating the vast digital landscape, the pitfalls of transactional marketing, and the need for authenticity and patience in successful campaigns. Additionally, they touch on the risks of engaging with inexperienced marketers and the significance of a holistic marketing strategy that leverages both traditional and modern digital approaches.

    00:00 Introduction to the Digital Marketing Conversation
    01:12 The Evolution of Marketing: From Traditional to Digital
    02:02 Foundational Marketing Principles in the Digital Age
    03:08 Expanding Reach: Addressing a Global Community
    03:59 The Importance of Consistency and Authenticity
    04:56 Navigating the Challenges of Digital Marketing
    05:51 Identifying and Avoiding Marketing Missteps
    07:26 The Long Game: Patience and Strategy in Marketing
    08:42 Leveraging Content and Managing Expectations
    13:28 The Science Behind Successful Content Creation
    14:59 Conclusion: The Power of Expertise and Collaboration

    https://offtherecordmarketingdeconstructed.buzzsprout.com

    =================================

    About 5 & Rise Marketing Solutions
    Our team has been in the marketing game for a combined 5 decades, and we’ve seen it all. From crafting killer ads to building standout brands, managing social media like pros, and creating captivating content, we’ve got you covered. Whether you’re a startup dreaming big, a seasoned business ready to expand, or an organization looking to make waves online, we’re here to help you grow.

    We’ve worked across a wide range of industries, from real estate to nonprofits, tech startups to sports, and everything in between. Wherever you are, we’ll meet you there, bring our strategic know-how to the table, and rise together.

    And hey, we’re not just keeping up with the trends—we’re setting them. Join the journey.

    Free Brand Assessment & Strategy Call
    https://forms.clickup.com/9017097624/f/8cqbzcr-35117/NY8KENX0U7FZONXMCK

    =================================

    Follow us on Social Media!
    Facebook: https://www.facebook.com/5andrise/
    Facebook Group: https://www.facebook.com/groups/amarketinghub
    Instagram: https://www.instagram.com/5andrise/
    LinkedIn: https://www.linkedin.com/company/5andrise/
    YouTube: https://www.youtube.com/channel/UCmZWpnGFDPKer-scwQLmbUw/

    =================================

    Simplified Social Hub
    Simplified Social Hub simplifies social media management by consolidating essential features into one user-friendly platform. It empowers businesses and individuals to effectively manage their social media presence, enhance audience engagement, and achieve their marketing goals.

    https://simplifiedsocialhub.com/

    Show more Show less
    17 mins
  • Ep 3: The Future of TikTok
    Jul 16 2024

    This week’s episode of Off The Record: Marketing Deconstructed explores the speculation surrounding potential buyers for TikTok with the Chinese owners are forced to sell their stake to keep the platform operational in the U.S. The discussion touches on big names like Mark Cuban, tech companies, and venture capitalists as potential purchasers, considering the platform's target demographic and its influence on small businesses and influencers.

    It also delves into the broader implications of social media ownership, privacy concerns, and the political landscape affecting such acquisitions. The 5 & Rise Team also discusses the importance of authenticity in marketing and the challenge of maintaining a platform's user base amid changes, emphasizing the unique value influencers and creators bring to platforms like TikTok.

    00:00 Exploring Potential Buyers for TikTok
    00:57 The Intricacies of TikTok's Sale and Potential Buyers
    02:42 Speculating on the Future of Social Media Platforms
    04:01 The Impact of Social Media on Small Businesses and Creators
    04:50 Considering LinkedIn as a Potential Buyer for TikTok
    07:37 The Role of Influencers in TikTok's Success
    10:09 The Importance of Diversification for Creators and Businesses
    11:06 Government Influence and the Future of TikTok
    18:02 Speculating on High-Profile Potential Buyers for TikTok
    23:27 The Evolution of Social Media and Its Impact on Marketing

    https://offtherecordmarketingdeconstructed.buzzsprout.com
    =================================

    About 5 & Rise Marketing Solutions
    Our team has been in the marketing game for a combined 5 decades, and we’ve seen it all. From crafting killer ads to building standout brands, managing social media like pros, and creating captivating content, we’ve got you covered. Whether you’re a startup dreaming big, a seasoned business ready to expand, or an organization looking to make waves online, we’re here to help you grow.

    We’ve worked across a wide range of industries, from real estate to nonprofits, tech startups to sports, and everything in between. Wherever you are, we’ll meet you there, bring our strategic know-how to the table, and rise together.

    And hey, we’re not just keeping up with the trends—we’re setting them. Join the journey.

    Free Brand Assessment & Strategy Call
    https://forms.clickup.com/9017097624/f/8cqbzcr-35117/NY8KENX0U7FZONXMCK

    =================================

    Follow us on Social Media!
    Facebook: https://www.facebook.com/5andrise/
    Facebook Group: https://www.facebook.com/groups/amarketinghub
    Instagram: https://www.instagram.com/5andrise/
    LinkedIn: https://www.linkedin.com/company/5andrise/

    Show more Show less
    28 mins