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Open Market

Open Market

By: Joe Zappa & Eric Franchi
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About this listen

 Open Market is a podcast about building companies in the advertising space. This is not another news podcast. Rather, hosts Eric Franchi and Joe Zappa will dive deep into the stories of successful companies and growth strategies to help listeners understand how to replicate that success. For example, how did Eric build Undertone to a $180M exit? How would you reverse-engineer a $10M adtech exit? Why do you need a chief audience officer? Entrepreneurs, execs, and GTM professionals in advertising should walk away from each week’s episode with new ideas on how to build their companies.Copyright 2025 Joe Zappa Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • How AI Disruption Will Affect Advertising Jobs and Romanticizing the Open Web

    How AI Disruption Will Affect Advertising Jobs and Romanticizing the Open Web
    Jun 18 2025
    First, Eric shares a prediction from Anthropic's CEO on AI-fueled labor disruption and examines how that will affect jobs in advertising, media, and adtech. Then, Joe shares his critique of romanticizing the open web and clarifies three things adtech companies should be thinking about when considering the future of the open web: what consumers want, what advertisers want, and websites vs CTV, audio, and DOOH.
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    22 mins
  • Are Ads or Micropayments the Future of the Open Internet?

    Are Ads or Micropayments the Future of the Open Internet?
    Jun 11 2025
    Eric Franchi and Joe Zappa discuss whether micropayments will overtake ads as the default monetization model for the open internet as well as OpenAI's big hardware bet and its implications for advertising. Plus, Joe provides three marketing tips on staying the course, when to respond to criticism, and how the advertising echo chamber works. Finally, Joe reveals what animal Sharp Pen would be.
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    25 mins
  • LUMA Recap and the 4 Big Advertising Trends

    LUMA Recap and the 4 Big Advertising Trends
    Jun 4 2025
    Eric Franchi and Joe Zappa break down what happened at DMS by LUMA, highlighting four trends: the Outcomes Era, AI transformation, the war for the open internet, and the explosion of creators. They dive deep into how open internet adtech companies can position themselves against the walled gardens by leaning into transparency and whether creators represent the latest phase of the open internet. GTM tips abound.
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    28 mins
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