In this episode, Ben and Kristen unpack one of the most overlooked foundations of successful outbound sales: clear, intentional messaging and a dialed-in ideal client profile. If you've ever felt like your outreach just isn’t landing—or you’re attracting the wrong types of clients—this episode is your roadmap to getting it right.

🎯 Topics include:

• How to actually define your ideal customer (not just say “accidental landlord”)

• Aligning your operations and sales promises

• Using customer feedback to refine your messaging

• Why your postcard didn’t work—and how to fix it

• Tiered service models for different client types

• And yes... why ChatGPT won’t save your sales strategy (without the right input)

Whether you’re new to outbound or refining your process, this episode is packed with real talk, practical insights, and a few spicy rants.

Outbound can feel like a black hole of “it depends,” so we’re clearing things up. In this episode of Outbound On Air, Kristen Lopez and Ben Smith tackle the most frequently asked (and secretly dreaded) questions about outbound strategy.

💥 Do you really need outbound? 💸 How much should you spend? 🌍 Should you hire stateside or global? 📬 What campaigns actually work (and which ones flopped)?

We’re serving up honest answers, creative ideas, and a few hilarious fails—from dollar-bill cookies to pun-filled plant deliveries. Whether you're building your first outbound plan or refining what’s already in motion, this episode is your cheat sheet to doing it smarter—and with way more confidence.

In Episode 3 of Outbound On Air, Ben Smith and Kristen Lopez dive into the reality of sales—rejection, failure, and the mindset shifts that separate top closers from the rest. Learn how to stay resilient, reframe rejection, and turn every “no” into a stepping stone for success. They’ll break down real-world strategies to push through slumps, keep momentum, and master the numbers game in outbound sales. If you’ve ever struggled with rejection or hit a dry spell, this is the episode that will get you back in the game.

🎧 Listen now and level up your sales game!

Ben and Kristen spotlight the power of mindset in outbound sales. They unpack how shifting from a “me-first” attitude to genuine curiosity can revolutionize your conversations and lead to better results. Then they reveal simple strategies to handle rejection like a pro, so you never lose momentum. End this episode with fresh confidence, practical techniques for stronger connections, and a clear game plan to keep your energy high no matter what.

Ben and Kristen are back and better than ever with a brand-new show, Outbound on Air! Join them for the first episode where they are ready to reveal why outbound sales is the ultimate property management growth tool. Zero in on your dream clients, embrace new tech like AI, and keep momentum high - even when things get challenging.