• 176: The Power of Going Luxury
    Nov 5 2024

    In this episode we dive into the world of luxury branding and explore how positioning your pet care business as a premium service can set you apart in a competitive market. From fostering unmatched customer loyalty to enabling higher profit margins, creating a high-end brand experience offers significant benefits for businesses willing to go the extra mile.

    Whether you’re just starting out or looking to elevate your existing services, this episode offers actionable insights for creating a premium client experience that resonates with pet owners who prioritize quality. You’ll gain tips for enhancing service standards, overcoming challenges, and refining your brand message to attract a selective, loyal clientele.

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    31 mins
  • 175: The Dangers Of Success
    Oct 29 2024

    In this episode, we’ll explore the potential pitfalls that pet business owners face after reaching success. Achieving your business goals is an incredible milestone, but what happens next? We’ll dive into the dangers that can arise from complacency, missed opportunities, or simply not knowing how to leverage success to reach even greater heights. Plus, we’ll offer actionable strategies for staying on top and continuously growing your pet business.

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    29 mins
  • 174: What’s New In Enrichment Daycare
    Oct 22 2024

    The big buzz in the dog daycare industry is enrichment. Everyone seems to be talking about it, and many businesses have been rolling out different enrichment programs with great success. It’s exciting but also a bit overwhelming.

    Today, I’ve brought Dominic Hodgson back on the show to tell us all about his recent Enrichment Summit, share some of the key takeaways from the event, and help us understand how we can make enrichment work.

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    35 mins
  • 173: Fern’s Top 5 Books For Personal and Business Growth
    Oct 15 2024

    You and your business will always be limited by the knowledge you don’t have. The good news is that there’s no shortage of places to learn and expand your skills. To truly reach your full potential, you need a lifelong commitment to continued learning and education. The more information you have, the better equipped you’ll be, and the fewer mistakes you’ll make.

    In this episode, Fern shares his five favorite books that will not only help you take your business to exciting new heights, but also enable you to grow and improve as a person.

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    41 mins
  • 172: Employee Wellness: Enhancing Productivity and Retention
    Oct 8 2024

    In this episode, we’re diving into why employee wellness is not just a corporate buzzword but something that can make a huge difference in your dog daycare or boarding facility. We’ll talk about simple, practical ways to keep your team happy, healthy, and energized (because let’s face it, taking care of dogs can get hectic!).

    Imagine fewer sick days, more productive shifts, and a team that actually looks forward to coming to work. Wellness isn’t just a perk, it’s a game changer for both your staff and your business!

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    27 mins
  • 171: Running a Private Dog Park as a Service
    Oct 1 2024

    Dog parks are great in theory but often flawed in reality. Wouldn’t it be amazing if you could start your own private indoor dog park, creating a safe, fun environment for dogs while adding a new revenue stream to your business?

    If you’re thinking “yes,” but feeling overwhelmed by everything that needs to be considered and set up, this episode is for you. We’ve invited Raechel MacQueen from The Pack Dog Park to share how she’s built a thriving business around her private dog park.

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    52 mins
  • 170: The Power of Specializing
    Sep 24 2024

    It may seem that offering services to cater to every dog and person is the best way to grow your business and maximize revenue. However, this approach can sometimes dilute the value you provide and create a business that doesn’t truly resonate with anyone. By choosing to specialize in one particular area, you can flip that around and take care of your customers in a way that other businesses can’t.

    In today’s show, we’ll dive into the idea of creating a specialist business that makes your brand truly unique, allowing you to serve both people and dogs in a deep and meaningful way, ultimately leading to greater business success and growth.

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    27 mins
  • 169: Is Your Pet Business Legally Prepared?
    Sep 17 2024

    Building and running a pet business involves managing many different aspects to ensure success. One area that I often see neglected is the legal considerations that need attention to set up your business for smooth operation and to avoid future issues.

    Today, I’m joined by Peter Tanella, an attorney specializing in the pet care industry, who will shed light on key legal matters and offer guidance on handling common situations to prevent problems and unnecessary stress.

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    51 mins