In this episode of 'Owned and Operated,' host Jack welcomes John and Justin from LEAP Partners to talk about what goes into the world of private equity home service business roll-ups. The two share a useful look into the importance of understanding your business's financials, the role of culture in acquisitions, and the unique approach of LEAP Partners in supporting business growth. Whether you're a current business owner or looking to buy or sell, this episode offers practical advice and inspiring stories of success in the home services industry.

Thanks to Our Sponsor Supply House
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Key Takeaways:
- Understand your financial performance for better business decisions.
- The importance of maintaining company culture during and after acquisitions.
- Entrepreneurial drive and the willingness to learn are key traits for success.

Episode Hosts: 🎤
John Wilson: @WilsonCompanies on X
Jack Carr: @TheHVACJack on X

Episode Guest:
Justin Deese: On LinkedIn
John Cerasuolo: On LinkedIn

Learn more about the Freedom Blueprint Podcast
Learn more about LEAP Partners

Contact Owned and Operated:

• info@ownedandoperated.com
• Visit the website for more information

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• John's YouTube Channel
• Weekly Newsletter

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John Wilson, CEO of Wilson Companies
Jack Carr, CEO of Rapid HVAC

He’s back! John is joined by Sam Preston, the dynamic CEO of Service Scalers, a marketing powerhouse specializing in helping home service businesses scale fast, for a recent livestream Q&A for the Owned and Operated Facebook Group. If you’re looking to grow your business and dominate your local market, this is an episode you won’t want to miss.

Learn more about Service Scalers, get your own home services business website, and dominate the SEO and Google Ads game, then check them out today.

Sam and John look into the strategies that took Service Scalers from $10K to a projected $2 million in annual revenue within just a year. They discuss the importance of understanding where your leads are coming from and how tracking the right KPIs can make all the difference. Sam shares why a simple, well-optimized website is more effective than a flashy, expensive one, and why investing in SEO is a game changer—but only when your business is ready for it.

The conversation also covers:

- The role of Google Ads, PPC, and Local Service Ads (LSAs) in driving qualified leads.

- How to effectively track and measure your marketing ROI to avoid wasted spend.

- Why knowing your book rate by channel can help you optimize your marketing dollars.

- The importance of being nimble and dynamic with your lead sources.

- Sam’s take on the latest changes in Google’s API and what it means for SEO indexing.

Episode Hosts: 🎤

John Wilson: https://x.com/WilsonCompanies
Jack Carr: https://x.com/thehvacjack

Episode Guest:

Sam Preston: https://x.com/heysampreston
More on Service Scalers: https://servicescalers.com/

A SPECIAL THANKS TO HATCH
Turn communication into conversion with Hatch and its AI Agents, ready to handle follow-ups, reminders, email blasts, and more for your home service business. Save employee hours and book more leads with the power of Hatch.
Learn More About Hatch Here

Contact Owned and Operated:

• info@ownedandoperated.com
• Visit the website for more information

More Ways To Connect with O&O

• John's YouTube Channel
• Weekly Newsletter

Leave a Review

John Wilson, CEO of Wilson Companies
Jack Carr, CEO of Rapid HVAC

Owned and Operated continues its new Legends series, focusing on the stories of the home service industry’s most successful entrepreneurs, this time joined by Aaron Gaynor.

The founder of Eco Plumbers, Aaron shares his incredible journey from losing everything to building a $75 million service business. He discusses the importance of setting a bold vision, focusing on one trade in one location, and the power of building relationships in the industry, as well as creating a reputable brand, leveraging marketing consistency, and making significant investments to ensure business growth. This is a LEGENDS episode you’ll want to take notes on!

Special Thanks to Avoca AI Coaching and Training
Looking to train your call center and technicians back on their calls? Get better performance today with the power of Avoca AI, as your staff learns their pain points and improves end-to-end. We have a special promo code available if you schedule now: ‘OWNED’.
Click here to schedule your demo today.

Episode Hosts: 🎤
John Wilson: @WilsonCompanies on X
Jack Carr: @TheHVACJack on X

Episode Guest:
Aaron Gaynor: On LinkedIn
Learn More About EcoPlumbers, Electricians, and HVAC Technicians

Learn more about Service Scalers, get your own home services business website, and dominate the SEO and Google Ads game, then check them out today.

Contact Owned and Operated:

• info@ownedandoperated.com
• Visit the website for more information

More Ways To Connect with O&O

• John's YouTube Channel
• Weekly Newsletter

Leave a Review

John Wilson, CEO of Wilson Companies
Jack Carr, CEO of Rapid HVAC

A new episode of 'Owned and Operated' is here, with the incomparable Ellen Rohr joining Jack and John as they talk about her expensive journey through the world of plumbing, what leadership means, and why open book management leads to success. They talk about Ellen’s journey from plumbing to business success, strategic approaches to overcoming debt through proper pricing, and the personal evolution of founding successful ventures like Benjamin Franklin the Punctual Plumber and Zoom Drain. Now working with ServiceTitan, Ellen has seen a lot–don’t miss this masterclass episode of the show.

A SPECIAL THANKS TO HATCH
Turn communication into conversion with Hatch and its AI Agents, ready to handle follow-ups, reminders, email blasts, and more for your home service business. Save employee hours and book more leads with the power of Hatch.
Learn More About Hatch Here

Episode Hosts: 🎤
John Wilson: @WilsonCompanies on X
Jack Carr: @TheHVACJack on X

Episode Guest:
Ellen Rohr: @ellenrohr on X
More about Ellen Here
Ellen on LinkedIn

Learn more about Service Scalers, get your own home services business website, and dominate the SEO and Google Ads game, then check them out today.

Contact Owned and Operated:

• info@ownedandoperated.com
• Visit the website for more information

More Ways To Connect with O&O

• John's YouTube Channel
• Weekly Newsletter

Leave a Review

John Wilson, CEO of Wilson Companies
Jack Carr, CEO of Rapid HVAC

In this episode of Owned and Operated, John and Jack are joined by Sagan’s Jon Matzner to talk about the use of global talent and hiring overseas to enhance business operations, beyond just saving costs. What is the importance of systemization and automation in building a high-leverage business model?

Jon also goes through the evolution of the Sagan system, which starts with global talent as an entry point and extends to include automation and decentralized leadership. What are the dynamics of remote hiring, the role of AI in augmenting job roles, and the changing landscape of talent acquisition? You’ll never know unless you listen to the newest episode of Owned and Operated.

Thanks to Our Sponsor Supply House
Need parts fast? Supply House Dot Com is fast, reliable, offers easy returns, and has a huge inventory of parts and supplies so that you're waiting less.
Take a look at their TradeMaster program and start getting perks now!

Episode Hosts: 🎤
John Wilson: @WilsonCompanies on X
Jack Carr: @TheHVACJack on X

Episode Guest:
Jon Matzner: @MatznerJon on X
Learn More About Sagan Passport

Read Jon’s newsletter, Lazy Leverage

Learn more about Sagan Passport and what it can do for your business hiring needs

Contact Owned and Operated:

• info@ownedandoperated.com
• Visit the website for more information

More Ways To Connect with O&O

• John's YouTube Channel
• Weekly Newsletter

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John Wilson, CEO of Wilson Companies
Jack Carr, CEO of Rapid HVAC

In this episode, Jack is flying solo and speaks with Rory Tyer, a new owner of an independent garden center in South Carolina, about his journey in entrepreneurship through acquisition. Rory shares his experiences and challenges in acquiring and operating a local nursery, discussing factors such as location, customer demographics, and the dynamics of retail vs. wholesale businesses.

The conversation also touches on the significant learning curve, managing inventory, and engaging in new marketing strategies such as an SP club and local school partnerships.

Thanks to Our Sponsor Supply House
Need parts fast? Supply House Dot Com is fast, reliable, offers easy returns, and has a huge inventory of parts and supplies so that you're waiting less.
Take a look at their TradeMaster program and start getting perks now!

Episode Hosts: 🎤
John Wilson: @WilsonCompanies on X
Jack Carr: @TheHVACJack on X

Episode Guest:
Rory Tyer: @rorytyer on Twitter

Learn more about Sagan Passport and what it can do for your business hiring needs

Contact Owned and Operated:

• info@ownedandoperated.com
• Visit the website for more information

More Ways To Connect with O&O

• John's YouTube Channel
• Weekly Newsletter

Leave a Review

John Wilson, CEO of Wilson Companies
Jack Carr, CEO of Rapid HVAC

In this episode of Owned and Operated, John explains the world of home service business growth with CEO Peter Lohmann, focusing on how branding can serve as a powerful lead-generation tool. John and Peter explore the journey of scaling a home service company, including the challenges, insights, and opportunities that come with driving marketing efforts and building operational efficiency.

Key takeaways from this episode include the critical role that marketing and branding play in generating leads, the importance of optimizing call centers, and how to scale operations efficiently. John also emphasizes the value of finding the right people to solve specific problems in the business, which can unlock massive growth potential.

Special Thanks to Avoca AI Coaching and Training
Looking to train your call center and technicians back on their calls? Get better performance today with the power of Avoca AI, as your staff learns their pain points and improves end-to-end. We have a special promo code available if you schedule now: ‘OWNED’.
Click here to schedule your demo today.

Episode Hosts: 🎤
John Wilson: @WilsonCompanies on X
Jack Carr: @TheHVACJack on X

Episode Guest:
Peter Lohmann: @pslohmann on Twitter

• More about Peter Here: (peterlohmann.com)
• Subscribe to Peter’s free property management newsletter
• (https://peter.beehiiv.com/subscribe)
• Peter’s RL property management: (https://rlpmg.com)

Turn communication into conversion with Hatch and its AI Agents, ready to handle follow-ups, reminders, email blasts, and more for your home service business. Save employee hours and book more leads with the power of Hatch.
Learn More About Hatch Here

Contact Owned and Operated:

• info@ownedandoperated.com
• Visit the website for more information

More Ways To Connect with O&O

• John's YouTube Channel
• Weekly Newsletter

Leave a Review

John Wilson, CEO of Wilson Companies
Jack Carr, CEO of Rapid HVAC

This episode of Owned and Operated features Chris Hoffman, CEO of the $130M Hoffman Brothers, continuing the "Legends Series," where industry leaders are highlighted for their massive influence and expertise in the home services space.

Chris shares his journey with John and Jack, scaling Hoffman Brothers from a modest family business to a multi-million-dollar industry leader, operating out of St. Louis and Nashville. The discussion covers business strategies, leadership challenges, and Chris’s opinions on what it takes to grow a home service business via financial discipline and talent development.

Service Scalers can help figure out your PPC, SEO, and even LSA. Right now they’re running a special $99 digital marketing audit where they’ll take a look under the hood of your marketing, tell you what’s working, and where you can optimize.
Schedule today!

Episode Hosts: 🎤
John Wilson: @WilsonCompanies on X
Jack Carr: @TheHVACJack on X

Episode Guest:
Chris Hoffman: @STLChrisH on X
Learn More About Hoffman Bros.

Learn more about Sagan Passport and what it can do for your home service business hiring needs.
Click Here For Sagan Passport

Contact Owned and Operated:

• info@ownedandoperated.com
• Visit the website for more information

More Ways To Connect with O&O

• John's YouTube Channel
• Weekly Newsletter

Leave a Review

John Wilson, CEO of Wilson Companies
Jack Carr, CEO of Rapid HVAC