In This Episode: Helen Marshall is joined by the wonderful Aurelia from Philosophy of Yum, an inspiring home baker who has turned her passion into a thriving business. Aurelia is a heart-led individual with an authentic love for baking and a deep desire to help others achieve success from their own kitchens. Her journey and teachings are grounded in practical, mindset-based strategies that take you from being a passionate baker to a confident business owner.

What You’ll Learn:

• Aurelia’s Journey: Learn how Aurelia made the leap from hobby baker to full-fledged business owner, and how her passion for creating beautiful, delicious products is matched by her passion for helping others do the same.
• Heart-Led Teaching: Aurelia’s generous free content has helped countless home bakers turn their craft into a stable source of income. Her guidance goes beyond recipes, focusing on mindset shifts and practical strategies to grow your business.
• Practical Tips: Get actionable advice on how to start and scale a home-based baking business, including key considerations like pricing, branding, and attracting the right customers.
• Inspiring Stories: Hear about the success stories of others who have followed Aurelia’s path, overcoming fear and imposter syndrome to build a fulfilling and sustainable baking business.

Why You’ll Love Aurelia: I’ve had the absolute pleasure of speaking with Aurelia, and I just adore her! She’s one of those rare souls who combines incredible knowledge with a truly giving heart. Her passion for baking is contagious, and her desire to help others succeed shines through in everything she does. Whether it’s her paid content or her incredibly generous free resources, Aurelia’s teachings offer a perfect balance of mindset work and actionable steps to help you take that leap from hobbyist to business owner.

Links & Resources:

• Philosophy of Yum: Learn more about Aurelia’s work and discover resources for aspiring home bakers.
• Home Bakery Startup Guide: Check out her comprehensive guide to starting a successful home bakery.
• Follow Aurelia on Instagram for inspiration, tips, and updates.

Join the Conversation: Feeling inspired to start or grow your own baking business? Share your thoughts and experiences with us using #PrimalAlternativePodcast on social media!

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