Episode 103: PR Essentials for Small Business Success with Diana Lammerts

In this episode, we dive into how small business owners can make PR work, even with a limited budget. Our guest, Diana Lammerts, shares how to start small and build up your PR efforts over time, without needing a huge upfront investment. We discuss affordable ways to create buzz for your business, including DIY PR tips and strategies for maximizing media exposure without breaking the bank.

Key Takeaways:

• How to start building a PR strategy on a budget

• Simple, cost-effective ways to get media attention

• Why consistency is key in PR, and how small steps lead to big wins

• How to work PR into your overall marketing and branding plan

• Practical advice for small business owners who wear many hats

Connect with Diana:

• Visit Diana’s website: dlmedia.info

Join Us for Our Virtual Summit: We’re excited to announce that Diana will be one of the featured speakers at our Finish Strong, Start Fresh virtual summit on November 5th and 6th. She’ll be diving even deeper into PR strategies for entrepreneurs, so make sure to register! Links can be found in the show notes.

Guest Bio:

Diana Lammerts is a seasoned media and PR professional with a diverse career that spans journalism, media consultancy, and business strategy. Starting as a journalist and news anchor, she made a seamless transition into public relations, where her ability to create meaningful media connections has led to collaborations with celebrities, Nobel Prize winners, and even the Pope. Diana now works as the Director of Communications for the Global AI Council, hosts multiple TV shows, and contributes to The Business Influencer, making her a trusted source for business PR strategies that work.

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