Curiosity-Driven Leadership: The Operational Edge EP301 Profit With A Plan Podcast Released May 6, 2025

Guest: Jon Bassford, Operations Expert, founder of Lateral Solutions Host: Marcia Riner, Business Growth Strategist, Infinite Profit®

In this thought-provoking episode, Marcia Riner talks with Jon Bassford—TEDx speaker, bestselling author, and operations strategist—about how curiosity can be your company’s most overlooked competitive advantage. Jon unpacks how a curious mindset can fuel innovation, streamline systems, and help leaders build resilient, scalable organizations. If you're a business owner or leader looking to improve operations without burning out your team or yourself, this episode is packed with strategies you don’t want to miss.

• Why curiosity is a superpower in leadership and operations

• How to cultivate a “curious culture” in your organization

• The connection between psychological safety and performance

• Avoiding the most common operational roadblocks that kill growth

• The role of experimentation and questioning in long-term success

00:00 – Introduction Marcia introduces the episode theme: scaling smarter through curiosity.

01:45 – What is Curious Leadership? Jon explains how curiosity became the foundation of his leadership style and operational success.

05:12 – From Law to Leadership Hear Jon’s unconventional journey from law school to startup operations.

08:30 – What Is Operational Excellence? Jon defines operational excellence and its impact on growth, scale, and team alignment.

13:15 – Curiosity in Culture Creating a workplace that encourages questions, experimentation, and team buy-in.

17:00 – Psychological Safety in Teams Why leaders must create environments where teams feel safe enough to challenge, ask, and improve.

21:45 – Common Pitfalls in Operations Jon outlines the biggest mistakes he sees leaders make—and how curiosity can solve them.

27:10 – A Case Study in Change Jon shares a real-world story where a curiosity-first approach reshaped a company’s operations and outcomes.

33:40 – Rapid-Fire with Marcia Lightning-round insights on systems, curiosity, and how to step into operational greatness.

36:00 – Final Advice for Entrepreneurs Jon’s closing thoughts on being a curious leader and building sustainable success.

📧 ProfitBoosterBiz.com and start scaling smarter today.

🎧 Subscribe & Never Miss an Episode! Find Profit With a Plan on Apple Podcasts, Spotify, and all major podcast platforms. Stay tuned for more high-impact, profit-driven strategies in our next episode!

Marcia Riner is a business growth strategist who helps entrepreneurs scale smarter, increase profitability, and maximize business value. As CEO of Infinite Profit® and creator of the Profit Booster® strategies, she goes beyond advice—working alongside business owners to implement proven strategies that strengthen financial stability, optimize operations, and drive long-term success.

Whether you’re looking to boost profits, expand, or prepare for a high-value exit, Marcia delivers the expertise and hands-on support to make it happen. Learn more at InfiniteProfitConsulting.com.

Got questions? Reach out to Marcia and her team at (949) 229-2112 ♾️

EP300 PROFIT With A Plan Podcast Released April 29, 2025

Guest: Mark Young, CEO, Entrepreneur, & Author of Date Your Clients Host: Marcia Riner, Business Growth Strategist | Infinite Profit®

📋 Podcast Notes:

Episode Overview: What if the key to scaling your business wasn't more leads, but deeper client relationships? In this episode of Profit with a Plan, host Marcia Riner sits down with Mark Young—CEO, entrepreneur, and author of Date Your Clients—to talk about the radical shift from transactional selling to relational client-building.

Drawing from decades of experience in business, advertising, and psychology, Mark shares how applying lessons from our personal lives—yes, even the painful ones—can transform the way we connect with clients and build loyalty that lasts.

From the importance of tailored, consistent communication to the surprising business wisdom found in the "Walk of Shame," this episode is packed with insights that will change the way you grow your company

🔥 Topics Covered:

• How to shift from selling to building relationships

• Why emotional intelligence matters in client retention

• The true ROI of long-term relationship-building

• How personal failures can fuel professional success

• Practical ways to improve client communication and loyalty

🎯 Perfect for Entrepreneurs Who Want To:

• Increase client retention and referrals

• Improve their sales process with a relationship-driven approach

• Build a business that's profitable, scalable, and sale-ready

  ⏰ Key Timestamps:

  00:00 — Introduction: Why client relationships are your real profit driver 01:30 — Meet Mark Young: Entrepreneur, CEO, and author of Date Your Clients 03:00 — Why viewing clients as people, not transactions transforms your business 06:15 — Tailored communication: How to create client engagement that sticks 09:45 — Investing in long-term relationships for greater profitability 12:30 — The story behind the “Walk of Shame” chapter—and its business lesson 15:10 — How personal experiences shape professional success 18:20 — Final tips: Building loyalty, trust, and lifetime value with your clients

📢 Connect with Mark Young:

Learn more about Mark’s approach at 👉 DateYourClients.com

💰This episode is sponsored by Profit Booster® Podcast Monetization Hub.

We turn your interviews into a lead-generating machine—so you can capture, nurture, and convert listeners into paying clients. Stop leaving money on the table. Get started today at https://ProfitBoosterPod.com

Struggling to convert leads into loyal customers? It’s time to turn your customer reviews into profit!

Get your FREE Growth & Marketing Audit at ProfitBoosterBiz.com and start scaling smarter today.

🎧 Subscribe & Never Miss an Episode! Find Profit With a Plan on Apple Podcasts, Spotify, and all major podcast platforms. Stay tuned for more high-impact, profit-driven strategies in our next episode!

Marcia Riner is a business growth strategist who helps entrepreneurs scale smarter, increase profitability, and maximize business value. As CEO of Infinite Profit® and creator of the Profit Booster® strategies, she goes beyond advice—working alongside business owners to implement proven strategies that strengthen financial stability, optimize operations, and drive long-term success.

Whether you’re looking to boost profits, expand, or prepare for a high-value exit, Marcia delivers the expertise and hands-on support to make it happen. Learn more at InfiniteProfitConsulting.com.

Got questions? Reach out to Marcia and her team at (949) 229-2112 ♾️

The 3 Facebook Posts That Generate Leads, Engagement & Email Subscribers Podcast: Profit With A Plan

Guest: Deirdre Tshien | CEO of Capsho Host: Marcia Riner | Business Growth Strategist | CEO of Infinite Profit®

📌 Episode Summary: What if you could grow your list, increase your engagement, and attract high-quality leads—by posting just three times a week? In this episode, Marcia sits down with Deirdre Tshien, CEO of Capsho, to break down the three Facebook post types that are transforming social media from a time-waster into a lead-generation machine. Whether you're a coach, content creator, podcaster, or service provider, this episode shows you how to turn content into clients—without burnout.

🕒 Timestamps & Key Takeaways:

[00:01:10] Meet Deirdre Tshien & Capsho – How Capsho helps entrepreneurs repurpose podcasts, vlogs, and livestreams into client-generating content – The role of AI in making content marketing faster and easier

[00:04:25] Why Most Content Isn’t Converting – The difference between content visibility and content conversion – Why engagement doesn’t always equal leads—and how to change that

[00:07:50] The Power of the “Honey Trap Method” – Using intentional storytelling to emotionally resonate with your audience – How to create magnetic content that makes followers take action

[00:11:30] Post Type #1: The Problem-Aware Story – Share a relatable pain point and how you’ve experienced or solved it – Designed to drive comments and connection

[00:15:05] Post Type #2: The Engagement Catalyst – Ask questions that feel fun and low-risk but are strategically aligned – Boosts visibility with the algorithm and warms up your audience

[00:18:40] Post Type #3: The Lead Invitation Post – Provide an actionable, valuable freebie or next step – Subtly moves your audience from scrolling to subscribing or booking

[00:22:00] Weekly Posting Blueprint – How to cycle these three posts weekly without overwhelm – Why consistency (not volume) is the secret to ROI

[00:26:30] Audience Q&A & Real-World Results – How this strategy has worked across multiple niches – Tips for customizing your posts to your ideal client

[00:31:15] Capsho’s Role in Scaling Content – How to use Capsho to repurpose one piece of content into an entire week’s worth – What’s coming next in AI-driven content creation

🎁 BONUS from Deirdre: Want to get your hands on the exact 3 Facebook Post Templates that Deirdre teaches in this episode? 👉 Grab your Super Discount at https://app.capsho.com and start turning your content into clients—this week!

🧠 Conclusion: If you've been feeling overwhelmed by content creation and underwhelmed by your results, this episode offers a simple, effective framework that brings strategy back to social media. With Deirdre’s method, just three focused posts each week can drive massive engagement, build your list, and grow your business—without burnout.

💰This episode is sponsored by Profit Booster® Podcast Monetization Hub.

We turn your interviews into a lead-generating machine—so you can capture, nurture, and convert listeners into paying clients. Stop leaving money on the table. Get started today at https://ProfitBoosterPod.com

Struggling to convert leads into loyal customers? It’s time to turn your customer reviews into profit!

Get your FREE Growth & Marketing Audit at ProfitBoosterBiz.com and start scaling smarter today.

🎧 Subscribe & Never Miss an Episode! Find Profit With a Plan on Apple Podcasts, Spotify, and all major podcast platforms. Stay tuned for more high-impact, profit-driven strategies in our next episode!

Marcia Riner is a business growth strategist who helps entrepreneurs scale smarter, increase profitability, and maximize business value. As CEO of Infinite Profit® and creator of the Profit Booster® strategies, she goes beyond advice—working alongside business owners to implement proven strategies that strengthen financial stability, optimize operations, and drive long-term success.

Whether you’re looking to boost profits, expand, or prepare for a high-value exit, Marcia delivers the expertise and hands-on support to make it happen. Learn more at InfiniteProfitConsulting.com.

Got questions? Reach out to Marcia and her team at (949) 229-2112 ♾️