Episodes

  • EP301: Curiosity- The Key To Operational Excellence with Jon Bassford

    EP301: Curiosity- The Key To Operational Excellence with Jon Bassford
    May 7 2025

    Curiosity-Driven Leadership: The Operational Edge EP301 Profit With A Plan Podcast Released May 6, 2025

    Guest: Jon Bassford, Operations Expert, founder of Lateral Solutions Host: Marcia Riner, Business Growth Strategist, Infinite Profit®

    🎧 Episode Summary:

    In this thought-provoking episode, Marcia Riner talks with Jon Bassford—TEDx speaker, bestselling author, and operations strategist—about how curiosity can be your company’s most overlooked competitive advantage. Jon unpacks how a curious mindset can fuel innovation, streamline systems, and help leaders build resilient, scalable organizations. If you're a business owner or leader looking to improve operations without burning out your team or yourself, this episode is packed with strategies you don’t want to miss.

    🔑 Key Takeaways:

    • Why curiosity is a superpower in leadership and operations

    • How to cultivate a “curious culture” in your organization

    • The connection between psychological safety and performance

    • Avoiding the most common operational roadblocks that kill growth

    • The role of experimentation and questioning in long-term success

    ⏱️ Timestamps & Highlights:

    00:00 – Introduction Marcia introduces the episode theme: scaling smarter through curiosity.

    01:45 – What is Curious Leadership? Jon explains how curiosity became the foundation of his leadership style and operational success.

    05:12 – From Law to Leadership Hear Jon’s unconventional journey from law school to startup operations.

    08:30 – What Is Operational Excellence? Jon defines operational excellence and its impact on growth, scale, and team alignment.

    13:15 – Curiosity in Culture Creating a workplace that encourages questions, experimentation, and team buy-in.

    17:00 – Psychological Safety in Teams Why leaders must create environments where teams feel safe enough to challenge, ask, and improve.

    21:45 – Common Pitfalls in Operations Jon outlines the biggest mistakes he sees leaders make—and how curiosity can solve them.

    27:10 – A Case Study in Change Jon shares a real-world story where a curiosity-first approach reshaped a company’s operations and outcomes.

    33:40 – Rapid-Fire with Marcia Lightning-round insights on systems, curiosity, and how to step into operational greatness.

    36:00 – Final Advice for Entrepreneurs Jon’s closing thoughts on being a curious leader and building sustainable success.

    🔗 Connect with Jon Bassford:

    📧 ProfitBoosterBiz.com and start scaling smarter today.

    🎧 Subscribe & Never Miss an Episode! Find Profit With a Plan on Apple Podcasts, Spotify, and all major podcast platforms. Stay tuned for more high-impact, profit-driven strategies in our next episode!

    👤 About Marcia Riner

    Marcia Riner is a business growth strategist who helps entrepreneurs scale smarter, increase profitability, and maximize business value. As CEO of Infinite Profit® and creator of the Profit Booster® strategies, she goes beyond advice—working alongside business owners to implement proven strategies that strengthen financial stability, optimize operations, and drive long-term success.

    Whether you’re looking to boost profits, expand, or prepare for a high-value exit, Marcia delivers the expertise and hands-on support to make it happen. Learn more at InfiniteProfitConsulting.com.

    Got questions? Reach out to Marcia and her team at (949) 229-2112 ♾️
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    37 mins
  • EP 300: Stop Selling, Start Dating - How to Build Loyal Clients with Mark Young

    EP 300: Stop Selling, Start Dating - How to Build Loyal Clients with Mark Young
    Apr 29 2025
    Stop Selling, Start Dating - How to Build Loyal Clients

    EP300 PROFIT With A Plan Podcast Released April 29, 2025

    Guest: Mark Young, CEO, Entrepreneur, & Author of Date Your Clients Host: Marcia Riner, Business Growth Strategist | Infinite Profit®

    📋 Podcast Notes:

    Episode Overview: What if the key to scaling your business wasn't more leads, but deeper client relationships? In this episode of Profit with a Plan, host Marcia Riner sits down with Mark Young—CEO, entrepreneur, and author of Date Your Clients—to talk about the radical shift from transactional selling to relational client-building.

    Drawing from decades of experience in business, advertising, and psychology, Mark shares how applying lessons from our personal lives—yes, even the painful ones—can transform the way we connect with clients and build loyalty that lasts.

    From the importance of tailored, consistent communication to the surprising business wisdom found in the "Walk of Shame," this episode is packed with insights that will change the way you grow your company

    🔥 Topics Covered:

    • How to shift from selling to building relationships

    • Why emotional intelligence matters in client retention

    • The true ROI of long-term relationship-building

    • How personal failures can fuel professional success

    • Practical ways to improve client communication and loyalty

    🎯 Perfect for Entrepreneurs Who Want To:

    • Increase client retention and referrals

    • Improve their sales process with a relationship-driven approach

    • Build a business that's profitable, scalable, and sale-ready

      ⏰ Key Timestamps:

      00:00 — Introduction: Why client relationships are your real profit driver 01:30 — Meet Mark Young: Entrepreneur, CEO, and author of Date Your Clients 03:00 — Why viewing clients as people, not transactions transforms your business 06:15 — Tailored communication: How to create client engagement that sticks 09:45 — Investing in long-term relationships for greater profitability 12:30 — The story behind the “Walk of Shame” chapter—and its business lesson 15:10 — How personal experiences shape professional success 18:20 — Final tips: Building loyalty, trust, and lifetime value with your clients

    📢 Connect with Mark Young:

    Learn more about Mark’s approach at 👉 DateYourClients.com

    💰This episode is sponsored by Profit Booster® Podcast Monetization Hub.

    We turn your interviews into a lead-generating machine—so you can capture, nurture, and convert listeners into paying clients. Stop leaving money on the table. Get started today at https://ProfitBoosterPod.com

    🚀 Free Growth & Marketing Audit

    Struggling to convert leads into loyal customers? It’s time to turn your customer reviews into profit!

    Get your FREE Growth & Marketing Audit at ProfitBoosterBiz.com and start scaling smarter today.

    🎧 Subscribe & Never Miss an Episode! Find Profit With a Plan on Apple Podcasts, Spotify, and all major podcast platforms. Stay tuned for more high-impact, profit-driven strategies in our next episode!

    👤 About Marcia Riner

    Marcia Riner is a business growth strategist who helps entrepreneurs scale smarter, increase profitability, and maximize business value. As CEO of Infinite Profit® and creator of the Profit Booster® strategies, she goes beyond advice—working alongside business owners to implement proven strategies that strengthen financial stability, optimize operations, and drive long-term success.

    Whether you’re looking to boost profits, expand, or prepare for a high-value exit, Marcia delivers the expertise and hands-on support to make it happen. Learn more at InfiniteProfitConsulting.com.

    Got questions? Reach out to Marcia and her team at (949) 229-2112 ♾️
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    39 mins
  • EP299: The 3 Facebook Posts That Generate Leads, Engagement & Email Subscribers with Deirdre Tshien

    EP299: The 3 Facebook Posts That Generate Leads, Engagement & Email Subscribers with Deirdre Tshien
    Apr 22 2025

    The 3 Facebook Posts That Generate Leads, Engagement & Email Subscribers Podcast: Profit With A Plan

    Guest: Deirdre Tshien | CEO of Capsho Host: Marcia Riner | Business Growth Strategist | CEO of Infinite Profit®

    📌 Episode Summary: What if you could grow your list, increase your engagement, and attract high-quality leads—by posting just three times a week? In this episode, Marcia sits down with Deirdre Tshien, CEO of Capsho, to break down the three Facebook post types that are transforming social media from a time-waster into a lead-generation machine. Whether you're a coach, content creator, podcaster, or service provider, this episode shows you how to turn content into clients—without burnout.

    🕒 Timestamps & Key Takeaways:

    [00:01:10] Meet Deirdre Tshien & Capsho – How Capsho helps entrepreneurs repurpose podcasts, vlogs, and livestreams into client-generating content – The role of AI in making content marketing faster and easier

    [00:04:25] Why Most Content Isn’t Converting – The difference between content visibility and content conversion – Why engagement doesn’t always equal leads—and how to change that

    [00:07:50] The Power of the “Honey Trap Method” – Using intentional storytelling to emotionally resonate with your audience – How to create magnetic content that makes followers take action

    [00:11:30] Post Type #1: The Problem-Aware Story – Share a relatable pain point and how you’ve experienced or solved it – Designed to drive comments and connection

    [00:15:05] Post Type #2: The Engagement Catalyst – Ask questions that feel fun and low-risk but are strategically aligned – Boosts visibility with the algorithm and warms up your audience

    [00:18:40] Post Type #3: The Lead Invitation Post – Provide an actionable, valuable freebie or next step – Subtly moves your audience from scrolling to subscribing or booking

    [00:22:00] Weekly Posting Blueprint – How to cycle these three posts weekly without overwhelm – Why consistency (not volume) is the secret to ROI

    [00:26:30] Audience Q&A & Real-World Results – How this strategy has worked across multiple niches – Tips for customizing your posts to your ideal client

    [00:31:15] Capsho’s Role in Scaling Content – How to use Capsho to repurpose one piece of content into an entire week’s worth – What’s coming next in AI-driven content creation

    🎁 BONUS from Deirdre: Want to get your hands on the exact 3 Facebook Post Templates that Deirdre teaches in this episode? 👉 Grab your Super Discount at https://app.capsho.com and start turning your content into clients—this week!

    🧠 Conclusion: If you've been feeling overwhelmed by content creation and underwhelmed by your results, this episode offers a simple, effective framework that brings strategy back to social media. With Deirdre’s method, just three focused posts each week can drive massive engagement, build your list, and grow your business—without burnout.

    💰This episode is sponsored by Profit Booster® Podcast Monetization Hub.

    We turn your interviews into a lead-generating machine—so you can capture, nurture, and convert listeners into paying clients. Stop leaving money on the table. Get started today at https://ProfitBoosterPod.com

    🚀 Free Growth & Marketing Audit

    Struggling to convert leads into loyal customers? It’s time to turn your customer reviews into profit!

    Get your FREE Growth & Marketing Audit at ProfitBoosterBiz.com and start scaling smarter today.

    🎧 Subscribe & Never Miss an Episode! Find Profit With a Plan on Apple Podcasts, Spotify, and all major podcast platforms. Stay tuned for more high-impact, profit-driven strategies in our next episode!

    👤 About Marcia Riner

    Marcia Riner is a business growth strategist who helps entrepreneurs scale smarter, increase profitability, and maximize business value. As CEO of Infinite Profit® and creator of the Profit Booster® strategies, she goes beyond advice—working alongside business owners to implement proven strategies that strengthen financial stability, optimize operations, and drive long-term success.

    Whether you’re looking to boost profits, expand, or prepare for a high-value exit, Marcia delivers the expertise and hands-on support to make it happen. Learn more at InfiniteProfitConsulting.com.

    Got questions? Reach out to Marcia and her team at (949) 229-2112 ♾️
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    37 mins
  • EP298 Break Through Resistance & Build a More Valuable Business with Justin Goodbread

    EP298 Break Through Resistance & Build a More Valuable Business with Justin Goodbread
    Apr 15 2025
    Break Through Resistance & Build a More Valuable Business with Justin Goodbread 📌 Guest: Justin Goodbread – Bestselling Author, Keynote Speaker & Business Value Expert 🎧 Host: Marcia Riner | Profit Booster® | Infinite Profit® 🎯 Topic: Business Growth, Scaling, and Creating Exit-Ready Companies Summary In this powerful episode of Profit With A Plan, Marcia Riner sits down with international bestselling author and business growth strategist Justin Goodbread to uncover the real reason most business owners feel stuck—and what to do about it. With over 30 years of experience and multiple 8-figure exits, Justin shares a proven framework to help entrepreneurs overcome resistance, shift from burnout to breakthrough, and build a company that is not only profitable now but also highly valuable for a future sale. You’ll learn: Why most owners unknowingly create jobs instead of businesses The dangers of chasing revenue without building structure How to increase your business valuation without working harder Two of the most powerful levers out of 256 that can multiply your company’s value Why timing—not hustle—is the ultimate key to a successful exit Key Points 00:00 – Intro to the Episode Marcia introduces the topic of entrepreneurial resistance and her guest, Justin Goodbread—who scaled his financial firm to 8-figures in just 49 months. Get ready to hear a powerful framework for breaking through resistance and increasing your business’s value. 02:15 – Meet Justin Goodbread Justin shares his 30-year entrepreneurial journey, including multiple successful exits across different industries. He reveals how his passion shifted to helping other business owners scale and sell profitably. 06:10 – Why Only 18% of Business Owners Ever Exit Profitably Justin drops a powerful stat: only 18-20% of small business owners ever exit with value. The reason? Most have created a job, not a business. Learn why owner dependency is a major roadblock to profitable exits. 08:00 – Planning for the Exit Before It’s Too Late Marcia and Justin dive into why exit planning shouldn’t wait until burnout or emergencies hit. Justin shares his own experience building a business that thrived even during his wife’s health crisis—thanks to systems and processes focused on value creation. 10:45 – The Power of Defining Your “Why” and Desired Outcome Hear Justin’s story of a life-changing Zig Ziglar conference and how setting clear life goals at 18 helped shape every business decision. He reminds us that business should serve your life, not the other way around. 13:45 – The Mountaintop Wake-Up Call Justin recalls a heartbreaking moment with a longtime business owner who felt “broke” despite visible success. This powerful story reveals the truth about hidden value gaps and why working harder isn’t always the answer. 16:00 – The Garden Hose Analogy: Stop Flooding Your Business with More Sales Justin explains why increasing revenue without increasing internal capacity can destroy your business. Instead, he teaches how to “widen the hose” by improving systems, processes, and valuation metrics—without burning out. 19:30 – What’s Your Business Worth Today—And What Could It Be Worth? Discover how most owners undervalue their businesses by ignoring the multiple. Justin shares how simple changes can dramatically increase business valuation—even without growing revenue. 22:00 – 2 Quick Wins to Increase Your Business’s Value Justin gives two of his top value-driving levers out of the 256 they teach: Owner Dependence – Reduce it to scale and sell. Recurring Revenue – Create stability and enhance valuation. 24:00 – Control Freaks Need to Control Their Exit Too Justin argues that business owners, who control everything else, often leave their exit up to chance. He makes the case for intentional, value-based planning. 27:00 – What Would You Do with Unlimited Time and Resources? A powerful reflection question from Justin’s business coach helped him realize he had already surpassed his goals—and it might be time to exit. This is where timing becomes everything. 29:00 – Connect with Justin Goodbread 👉 Visit JustinGoodbread.com for over 600 educational episodes, free tools, and to book a free strategy call to identify your next best move. 👉 Direct link to free call: justingoodbread.com/free-call 31:00 – Closing Thoughts Marcia wraps with a reminder: You’re putting everything into this business—why not build it for income and an exit payday? Top Keywords business value, scaling your company, business exit strategy, owner dependence, recurring revenue, increasing business valuation, business growth coaching, entrepreneurial resistance, profit multiplier, business planning 💰This episode is sponsored by Profit Booster® Podcast Monetization Hub. We turn your interviews into a lead-generating machine—so you can capture, nurture, and convert listeners...
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    32 mins
  • EP297: Fix the Friction: How to Align Teams for Better Performance with Vikki Kempker

    EP297: Fix the Friction: How to Align Teams for Better Performance with Vikki Kempker
    Apr 8 2025
    Fix the Friction: How to Align Teams for Better Performance EP297 of Profit With A Plan Podcast

    Release date: April 8, 2025

    Guest: Vikki Kempker, Workplace Strengths Strategist and founder of TeamAlign Method™ Host: Marcia Riner, Business Growth Strategist, CEO of Infinite Profit®

    Episode Summary:

    Hiring talented people is only half the battle—aligning them in the right roles is the real key to performance. In this episode of Profit with a Plan, Marcia Riner welcomes Vikki Kempker, Workplace Strengths Strategist and creator of the TeamAlign Method™, to discuss how hidden misalignments can quietly derail your team’s success.

    Using the Kolbe Index and her proprietary L.E.A.D. Framework, Vikki helps leaders pinpoint how team members naturally take action and solve problems—and then build roles and collaboration around those innate strengths. The result? Less burnout, fewer bottlenecks, and more consistent execution.

    🔑 Key Takeaways with Timestamps:

    [00:02:36] – Why Good Hires Fail: Vikki shares her story of being promoted into a role that was out of alignment with her strengths—and how it sparked her passion for helping others avoid the same trap.

    [00:06:49] – The Real Reason Your Team Feels Stuck: Learn how teams can be full of talent but still underperform due to natural working style mismatches.

    [00:07:58] – Misalignment in the Hiring Process: Discover how candidates who interview well may still be the wrong fit for the job—and how Kolbe can help fix that.

    [00:10:55] – Frustration is a Signal: How minor misunderstandings and missed expectations can lead to turnover if strengths aren't aligned.

    [00:12:11] – Why Strengths Don’t Change: Vikki explains how Kolbe captures instinctive behaviors that stay consistent throughout life—and why that’s powerful in business planning.

    [00:16:38] – It's Not Too Late: Whether you're building your team now or managing a long-standing crew, you can still implement strengths-based alignment and see results.

    [00:21:17] – Tools for Better Team Communication: Learn how comparing two Kolbe profiles can instantly improve collaboration and reduce tension.

    [00:24:00] – The Hiring Advantage: How to use Kolbe assessments during the hiring process to predict whether a candidate will thrive in the role.

    [00:25:36] – Vikki’s L.E.A.D. Framework™:

    • Learn team strengths

    • Expose misalignments

    • Align people with roles and each other

    • Drive productivity through better collaboration

    [00:27:18] – Scaling Through Culture: Why integrating alignment into your company culture can supercharge growth and make leadership easier.

    [00:29:00] – Disengagement and Burnout: The hidden costs of poor alignment and why so many employees are quietly quitting.

    👤 Connect with Guest Vikki Kempker:

    • Website: www.vikkikempker.com

    • Email: align@vikkikempker.com

    💰This episode is sponsored by Profit Booster® Podcast Monetization Hub.

    We turn your interviews into a lead-generating machine—so you can capture, nurture, and convert listeners into paying clients. Stop leaving money on the table. Get started today at https://ProfitBoosterPod.com

    🚀 Free Growth & Marketing Audit

    Struggling to convert leads into loyal customers? It’s time to turn your customer reviews into profit!

    Get your FREE Growth & Marketing Audit at ProfitBoosterBiz.com and start scaling smarter today.

    🎧 Subscribe & Never Miss an Episode! Find Profit With a Plan on Apple Podcasts, Spotify, and all major podcast platforms. Stay tuned for more high-impact, profit-driven strategies in our next episode!

    👤 About Marcia Riner

    Marcia Riner is a business growth strategist who helps entrepreneurs scale smarter, increase profitability, and maximize business value. As CEO of Infinite Profit® and creator of the Profit Booster® strategies, she goes beyond advice—working alongside business owners to implement proven strategies that strengthen financial stability, optimize operations, and drive long-term success.

    Whether you’re looking to boost profits, expand, or prepare for a high-value exit, Marcia delivers the expertise and hands-on support to make it happen. Learn more at InfiniteProfitConsulting.com.

    Got questions? Reach out to Marcia and her team at (949) 229-2112 ♾️
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    34 mins
  • EP296 Building Empowered Teams That Drive Growth with Eden Lovejoy

    EP296 Building Empowered Teams That Drive Growth with Eden Lovejoy
    Apr 1 2025
    EP296 Building Empowered Teams That Drive Growth with Eden Lovejoy Release date: April 1, 2025 Guest: Eden Lovejoy, Founder of Virtual GM Matrix Host: Marcia Riner, Business Growth Strategist, Infinite Profit® 🔑 Episode Summary: Are you buried in daily operations, struggling to delegate without losing control? This episode is a must-listen. Business strategist Eden Lovejoy introduces her revolutionary Virtual GM Matrix, a system that empowers small business teams to take ownership, boost productivity, and drive growth—without hiring a traditional manager. Eden shares the exact steps to move from burnout to balanced leadership, build high-performing teams, and create systems that support both profit and freedom. If you’re a growth-minded entrepreneur ready to step into your CEO role and scale with less stress, this is your roadmap. ⏱️ Key Takeaways & Timestamps: 00:01:55 – Meet Eden Lovejoy & the Virtual GM Matrix Learn how Eden’s model replaces the need for a full-time manager by turning your team into empowered leaders who own their roles. 00:06:34 – The Third Option in Management Forget the choice between doing it all yourself or hiring an expensive GM. Eden breaks down “door number 3”—a team-led model that fuels growth from within. 00:07:09 – Why Accountability Builds Culture Discover how peer-to-peer accountability inspires higher team engagement and creates a self-sustaining management loop. 00:09:11 – Work With Your Business, Not Just On It The classic advice is outdated. Eden explains why today’s workforce needs collaborative leadership and how to shift your mindset and systems accordingly. 00:11:00 – The Secret to Delegating Without Micromanaging Learn how to instill trust, set clear guardrails, and still feel in control. Eden shares her 3-part delegation framework: culture clarity, scope of authority, and feedback loops. 00:13:20 – Stop Writing Your Own SOPs Eden explains why your team should create procedures—and how that builds ownership, resilience, and succession-readiness. 00:17:45 – Empowering Innovation from the Ground Up Giving up control isn’t weakness—it’s leverage. Eden and Marcia explore how innovation and profit skyrocket when your team owns their work. 00:20:06 – Why Culture Drives Performance Discover how culture-first systems create profitable, efficient, and energizing workplaces—where people stay, contribute, and thrive. 00:24:36 – How to Transition into Empowered Leadership The first step? Define your mission and values. Eden outlines the foundational pieces that make a business scalable, sellable, and joyful to run. 00:27:35 – Mapping Your Org Chart for Growth Marcia and Eden discuss the power of a clear org chart that highlights gaps, avoids burnout, and ensures each role has both accountability and authority. 00:30:13 – The Profit Potential of Team Structure Want more freedom and higher profits? Learn how intentional roles, structure, and communication loops drive ROI—and raise your business’s value. 00:33:22 – Get the Book: Activate Your Virtual GM Eden shares where to access her free book packed with action plans: FreeBusinessBook.com 🔍 Keywords: business systems, delegation strategies, operational management, high-performing teams, employee accountability, leadership development, small business structure, business growth, management framework, organizational clarity, profitable business, scalable business, mission and values, culture-first leadership, Virtual GM Matrix 🎁 Resources Mentioned: Free Resource: Get Eden’s book Activate Your Virtual GM at FreeBusinessBook.com 💰This episode is sponsored by Profit Booster® Podcast Monetization Hub. We turn your interviews into a lead-generating machine—so you can capture, nurture, and convert listeners into paying clients. Stop leaving money on the table. Get started today at https://ProfitBoosterPod.com 🚀 Free Growth & Marketing Audit Struggling to convert leads into loyal customers? It’s time to turn your customer reviews into profit! Get your FREE Growth & Marketing Audit at ProfitBoosterBiz.com and start scaling smarter today. 🎧 Subscribe & Never Miss an Episode! Find Profit With a Plan on Apple Podcasts, Spotify, and all major podcast platforms. Stay tuned for more high-impact, profit-driven strategies in our next episode! 👤 About Marcia Riner Marcia Riner is a business growth strategist who helps entrepreneurs scale smarter, increase profitability, and maximize business value. As CEO of Infinite Profit® and creator of the Profit Booster® strategies, she goes beyond advice—working alongside business owners to implement proven strategies that strengthen financial stability, optimize operations, and drive long-term success. Whether you’re looking to boost profits, expand, or prepare for a high-value exit, Marcia delivers the expertise and hands-on support to make it happen. Learn more at InfiniteProfitConsulting.com...
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    37 mins
  • EP295 Is Your Business Built for Long-Term Value or Just Survival featuring Saul Cohen

    EP295 Is Your Business Built for Long-Term Value or Just Survival featuring Saul Cohen
    Mar 25 2025
    Is your business built for long-term value or just survival?

    Guest: Saul Cohen, Accountant and Acquisitions Expert - The Expert Eye

    Host: Marcia Riner, Business Growth Strategist - Infinite Profit®

    In this episode of Profit With A Plan, Saul Cohen, seasoned accountant and acquisitions expert, reveals how to structure your business for a profitable exit while maximizing cash flow and reducing risk. With experience across 100+ successful acquisitions and a background working with PwC, JP Morgan, EasyJet, and Tesco, Saul shares insider strategies that business owners can use to position themselves for the best valuation when it’s time to sell.

    🔹 Key Topics Discussed: ✔️ The critical decision: Lifestyle business vs. scalable exit-focused company (09:30) ✔️ How business buyers determine value—what really matters (17:10) ✔️ The two core factors that drive business valuation: cash flow & risk reduction (19:40) ✔️ Why now is the best time to buy a business—our generational opportunity (25:50) ✔️ How entrepreneurs can leverage AI to increase efficiency and business value (30:20) ✔️ The hidden value of culture in business sales and how it impacts deal success (40:50) ✔️ The ‘wrapper’ effect: How intangible factors can boost valuation by up to 30% (47:20) ✔️ Why waiting too long to plan your exit can cost you millions (53:15)

    🎧 Tune in to get practical insights on increasing your business’s value, structuring a strategic exit, and why now is a prime time to invest in acquisitions.

    🔗 Resources & Links: 📖 Join the waitlist for Saul Cohen’s upcoming book on business exits & valuation strategies! https://theexperteye.co.uk/waitlist 🌎 Learn more about Saul’s firm, The Expert Eye, and his work in acquisitions & exit planning. https://theexperteye.co.uk/

    💰This episode is sponsored by Profit Booster® Podcast Monetization Hub.

    We turn your interviews into a lead-generating machine—so you can capture, nurture, and convert listeners into paying clients. Stop leaving money on the table. Get started today at https://ProfitBoosterPod.com

    🚀 Free Growth & Marketing Audit

    Struggling to convert leads into loyal customers? It’s time to turn your customer reviews into profit!

    Get your FREE Growth & Marketing Audit at ProfitBoosterBiz.com and start scaling smarter today.

    🎧 Subscribe & Never Miss an Episode! Find Profit With a Plan on Apple Podcasts, Spotify, and all major podcast platforms. Stay tuned for more high-impact, profit-driven strategies in our next episode!

    👤 About Marcia Riner

    Marcia Riner is a business growth strategist who helps entrepreneurs scale smarter, increase profitability, and maximize business value. As CEO of Infinite Profit® and creator of the Profit Booster® strategies, she goes beyond advice—working alongside business owners to implement proven strategies that strengthen financial stability, optimize operations, and drive long-term success.

    Whether you’re looking to boost profits, expand, or prepare for a high-value exit, Marcia delivers the expertise and hands-on support to make it happen. Learn more at InfiniteProfitConsulting.com.

    Got questions? Reach out to Marcia and her team at (949) 229-2112 ♾️
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    38 mins
  • EP294: How to Spot & Keep A-Players in Your Business with Dr. Axa Yox

    EP294: How to Spot & Keep A-Players in Your Business with Dr. Axa Yox
    Mar 18 2025
    How to Spot & Keep A-Players in Your Business with Dr. Axa Yox GUEST: Dr Axa Yox, PhD, award winner, inventor and author HOST: Marcia Riner, Business Growth Strategist, CEO of Infinite Profit® Episode Summary Hiring the right people is one of the biggest challenges for business owners. How do you spot top candidates, protect your A-players, and fix toxic workplace culture? In this episode, Dr. Axa Yox, an expert in neuroscience and business strategy, shares powerful insights on building a high-performing team. With a deep background in science, a PhD in microbiology, and a passion for leadership, Dr. Yox reveals how to attract, retain, and leverage A-players to drive business success. If you’re serious about scaling your business with the right talent, this episode is packed with actionable strategies you don’t want to miss! Key Takeaways ✅ How to identify top talent – Spot the best candidates who will drive your business forward. ✅ How to protect your A-players – Keep your best employees engaged, motivated, and thriving. ✅ How to fix toxic workplace culture – Recognize and eliminate the behaviors that are holding your business back. Timestamps & Key Insights 📌 [00:00] Introduction – Why hiring the right people is crucial for business success. 📌 [00:05] The power of A-players – How one top performer can increase team productivity by 30%. 📌 [03:49] Lessons from failure – Dr. Yox’s journey from scientist to entrepreneur and what she learned. 📌 [05:32] The #1 mistake entrepreneurs make – Why ignoring expert advice can cost your business. 📌 [07:39] Are you too attached to your product? – The risk of falling in love with your own ideas instead of listening to customers. 📌 [10:49] Spotting A-players vs. toxic employees – How to tell the difference and make the right hiring decisions. 📌 [14:02] Leadership vs. management – Why true A-players elevate others instead of just excelling individually. 📌 [18:21] Should you always hire A-players? – Understanding when an A-player is the right fit for your company culture. 📌 [22:00] The fear of hiring top talent – Why business owners hesitate to bring on A-players and how to overcome it. 📌 [26:47] Compensation vs. motivation – What really keeps high performers engaged beyond just money. 📌 [30:34] Productivity hack: The best day to run payroll – How shifting payday can boost your team’s performance. 📌 [32:56] Final takeaways – How to apply these hiring and leadership strategies in your business today. Key SEO Keywords & Phrases: How to hire top talentBuilding a high-performance teamSpotting A-players in businessFixing toxic workplace cultureEmployee retention strategiesHow A-players increase team productivityBest hiring practices for small businessesHow to create a strong workplace cultureLeadership vs. management in businessHow to structure compensation to retain top employees Resources & Links 📖 Dr. Axa Yox’s Book: Stop Calling It Comfort Zone: Be Uncomfortable to Be Comfortable to Succeed – Available on Amazon 🔗 Connect with Dr. Axa Yox: LinkedIn: Dr. Axa Yox 💰This episode is sponsored by Profit Booster® Podcast Monetization Hub. We turn your interviews into a lead-generating machine—so you can capture, nurture, and convert listeners into paying clients. Stop leaving money on the table. Get started today at https://ProfitBoosterPod.com 🚀 Free Growth & Marketing Audit Struggling to convert leads into loyal customers? It’s time to turn your customer reviews into profit! Get your FREE Growth & Marketing Audit at ProfitBoosterBiz.com and start scaling smarter today. 🎧 Subscribe & Never Miss an Episode! Find Profit With a Plan on Apple Podcasts, Spotify, and all major podcast platforms. Stay tuned for more high-impact, profit-driven strategies in our next episode! 👤 About Marcia Riner Marcia Riner is a business growth strategist who helps entrepreneurs scale smarter, increase profitability, and maximize business value. As CEO of Infinite Profit® and creator of the Profit Booster® strategies, she goes beyond advice—working alongside business owners to implement proven strategies that strengthen financial stability, optimize operations, and drive long-term success. Whether you’re looking to boost profits, expand, or prepare for a high-value exit, Marcia delivers the expertise and hands-on support to make it happen. Learn more at InfiniteProfitConsulting.com. Got questions? Reach out to Marcia and her team at (949) 229-2112 ♾️
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    34 mins
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