What You’ll Hear In This Episode: 

• Hype Magazine was founded in 2002 as a one-page community newsletter and became the world’s #1 Digital Magazine! 
• Jerry is a mainstay in the publishing world, covering everything from hip hop to Hollywood. 
• How is public relations different now than when Jerry was in it, and what do he and Nicole miss about the “good ole days?” 
• Hype Magazine just celebrated 19 years in the biz, and now is flourishing with TV, podcasts, live events, the magazine, and radio partnerships. 
• A good PR person genuinely looks out for the journalist, what they cover, and what they need. 
• With huge partners like Viacom and NFL and over 300 e-mails in his inbox a day, Jerry shares how your pitch can stand out. 
• Why Jerry hates email blasts! 
• What PR people can do to make his very busy life easier. 
• Research is NOT a waste of time! In fact, it pays off infinitely more than just blasting out hundreds of contacts with no intention. 
• Taking time to spellcheck, or having someone to do it for you, is extremely important. 

Mentioned:

Hype Magazine 

Jerry Doby 

G-Eazy in Hype Magazine 

Say Hi To Nicole and NRPR: 

Website | Instagram | Twitter | Facebook

Mentioned:

Stacey On IoT

Podcast | Facebook | Twitter 

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Mentioned:

Howard Bloom | Howard’s Books 

The Varieties of Religious Experiences 

The Philosopher at the End of the Universe 

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Website | Instagram | Twitter | Facebook

Mentioned:

Jefferson Graham: Newsletter | Website | IG | LinkedIn | YouTube | Photowalks 

Say Hi To Nicole and NRPR: 

Website | Instagram | Twitter | Facebook

Mentioned:

Sharon Edelson  - Twitter  | Forbes

Say Hi To Nicole and NRPR: 

Website | Instagram | Twitter | Facebook

Mentioned:

Splash Magazine 

How I Lost My Mind and Found Myself 

David Rabadi 

David Rabadi

Facebook | Instagram

Say Hi To Nicole and NRPR: 

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What You’ll Hear In This Episode: 

• Deirdre started her Women Worldwide podcast as an experiment 7 years ago, and now they are closing in at more than a million downloads. 
• PR people must practice what they preach and also be out there in the media, sharing what they can in an authentic way. 
• Deirdre shares the good things she sees PR professionals do when it comes to booking their client, but also what mistakes they make that we can all learn from. 
• Why reliability, follow through, and honesty are so important when creating a two-way relationship between media and PR professionals. 
• What Deirdre’s “FEEL Model” is, and how PR folks can use it to get in touch with their own empathy and tune in to who they are talking to. 
• Deirdre’s new acronym for AGENDA, and why it will keep you focused on not only what you want, but what the other person or outlet is looking for as well. 
• Your writing matters! A lot. Deirdre and Nicole share simple yet powerful tips on pitch structure, being concise, and tools such as Grammarly. 
• What happens when a guest is not the right fit for a podcast?

Mentioned:

Deirdre Breakenridge  - LinkedIn | Twitter | A Whisper From Noelle | Website 

Pure Performance Communications | LinkedIn Learning | Twitter 

Women Worldwide  

With Malice Toward None 

Say Hi To Nicole and NRPR: 

Website | Instagram | Twitter | Facebook