In this listener-driven Q&A episode of Paid to Create, we break down the art of building a loyal fan base by staying true to your brand’s core values, rather than trying to please everyone. From crafting bold messages to leveraging shared beliefs—even the controversial ones—we explore how standing firm in what you believe can create strong, lasting communities.

We dig into practical marketing essentials across different platforms, like why Apple’s brand loyalty crushes Android’s and what really works for Facebook and Instagram ads. Expect actionable insights that will help you grab attention, avoid common mistakes, and optimize your SaaS business’s ad performance.

Here’s a peek at the questions we tackle:

• How do you appeal to both hardcore fans and people on the fence?
• How do you balance hype with tangible value when launching a new product or service?
• How can I bring certainty into my SaaS business marketing when features keep evolving?
• What metrics should I track in Facebook and Instagram ads, and what rookie mistakes should I avoid?

Whether you're a business owner or just getting started, this episode delivers real-world strategies to strengthen your brand, attract the right customers, and drive growth. Tune in on Apple, Spotify, or YouTube!

What happens when genuine beliefs and good intentions transform into rigid control and manipulation? In this episode, Sarah Jenkins shares her unique experience growing up in a group that would later be recognized as a cult. But unlike the dark, harrowing stories you might expect, Sarah’s journey reveals a more complex reality—one where resilience, critical thinking, and a strong sense of self helped her see through the control.

From strict morning devotionals to enforced dress codes, Sarah uncovers the subtle psychological tactics cult leaders use to maintain authority and obedience. Yet, she also draws a fascinating contrast between fear-based control and the reward-driven systems, like those in Amway, that gave her a different perspective on motivation and loyalty.

As we dive deeper, we explore the powerful parallels between cult dynamics and business practices. How can structured routines shape personal and professional growth? What can entrepreneurs learn from the way cults build loyalty—and what ethical boundaries must never be crossed? Join us for a conversation that blends eye-opening personal stories with critical insights on leadership, motivation, and building strong communities with integrity.

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What if understanding the power of certainty could not only transform political campaigns but also revolutionize your business strategy? In this episode of Paid to Create, we break down the recent presidential debate between Trump and Harris, honing in on how mastering language and confidence can sway public opinion—and how these same tactics apply to business and marketing. We compare Trump’s bold, assured communication style with Harris’s more cautious approach, emphasizing how a clear stance and confident messaging can win over not just voters, but also your target audience.

Drawing parallels between political messaging and product marketing, we use Trump’s media tactics as a compelling case study. From leveraging platforms like TikTok to rethinking how age and branding play into public perception, this episode connects the dots between political campaigns and business strategies. How did Obama change the game with social media? How can you use those same lessons to connect with younger consumers and grow your business?

We also dive into personal branding, comparing figures like Trump, Zuckerberg, and Musk with Harris’s more subdued image, and discuss how your personal brand can influence your business success. Whether it’s engaging voters or customers, the art of sound bites, media influence, and clear communication remains the same. And for the business-minded, we dig into taxing unrealized gains and how policy impacts different socioeconomic groups—because yes, even taxes can teach you something about marketing.

This episode is packed with insights on political marketing, personal branding, and the essential strategies for engaging your audience—whether in the voting booth or the marketplace. Tune in and get ready to transform how you think about business, marketing, and influence.

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This teaser is your heads-up: Season 2 of Paid to Create is on its way. AJ and I have been off the mic for a year, but we’ve been working behind the scenes—running companies, writing books, and getting ready to bring you the best content yet. This season, we’re going all in on practical business strategies that cut through the noise. We’ll cover everything from smart marketing tactics to navigating economic chaos, with a no-fluff, real-world approach. Buckle up, because Season 2 is all about helping you win.

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Ever wondered how a digital nomad turns passion into profit? Louise Henry went from virtual assistant to online course tycoon - and her journey is inspirational. Join us as Louise unveils the secrets behind her online empire, and how she transformed her dreams into realities—including buying a beach house, helping her brother relocate to Panama, and starting a nonprofit.

• How did Louise harness her skills and scale so phenomenally? We’ll explore her transition into the realm of online courses.
• Be inspired by the story of how Louise launched her nonprofit initiative, Tim's Club, supporting those with autism.
• Get an insider look into Kartra, the game-changing marketing platform that catapulted Louise's courses to success.
• Discover the true power of YouTube, as Louise discusses the art of turning viewers into dedicated subscribers and, eventually, customers.

Louise emphasizes the importance of perseverance, continuous improvement, and the transformative role of mentors in the online space. You’ll learn from her experience—from leveraging technology and mastering sales funnels to overcoming self-doubt and redefining beliefs about sales.

Listen to Episode 16 of the Paid To Create Podcast today and let Louise Henry inspire you to dream bigger, act bolder, and create a life without limits. Tune in now!

Why do we get hooked so easily on video games and social media? What if we could leverage that to make online education equally addicting?

In this episode of “Paid to Create,” we are joined by Jeff Sherman, the mastermind behind the cutting-edge platform Numove, to explore how micro learning and gamification are revolutionizing the online educational landscape.

Breaking down complex information into bite-sized, actionable steps can help learners retain and process information – while skyrocketing engagement and course completion rates. It's not just about digestible chunks of content, however. Add a dash of gamification, and you've got an irresistible formula.

Imagine a learning experience where learners are not just passive recipients but active participants – driven by competition, spurred on by community, and motivated by tangible rewards. Jeff paints a vivid picture of this dynamic landscape, sharing real-life examples from his platform.

We also touch upon the future of online learning, where AI isn't just a buzzword but a tool that personalizes your learning journey. Even so, in this high-tech world, the human touch remains essential. Jeff emphasizes the immeasurable value of personal interactions, feedback, and community building – which remain the cornerstones of long-term customer loyalty and success.

Plus, get a sneak peek into how gaming elements, like badges and points, aren't just shiny trinkets but potent tools of engagement. Jeff shares his insights on building powerful communities around courses and why the next big thing might just be 'chore wars' for kids!

🎧 Dive in and discover how you can harness the power of micro-learning and gamification to transform lives, including your own. Only on "Paid To Create."

Unlock the transformative power of your own story with publishing expert Cliff Pelloni. In this episode of the Paid to Create Podcast, Cliff discusses the incredible potential of writing and publishing a book. He believes we all have a book within us, waiting to be written. Beyond being a creative pursuit, writing your book can be a game-changer for your business, brand, and even your bank account.

Cliff delves into the advantages of self-publishing, explaining how it offers unparalleled control and flexibility compared to traditional publishing routes. He underlines the significance of a book as a potent marketing tool, capable of establishing your authority and attracting your ideal clients like a magnet.

You’ll also discover proven tips to overcome the common hurdles that stand between you and your author journey. Whether it's lack of time, a disdain for writing, or uncertainty about where to start, Cliff provides practical strategies to navigate these challenges. This episode provides tremendous insights for aspiring authors, filled with motivating quotes that inspire action. Cliff's message is clear: it's time to bring your book out of your head and into the world.

Don't miss this opportunity to harness the power of authorship. Find the confidence to take that leap and unleash the book that's been lingering within you. Because your story is unique, and it's about time the world hears it.

Listen in, start writing, and transform your life and business. The book is your beginning, the springboard to a much larger journey. Step into the world of authorship and discover the untapped potential that lies within your words. Tune in now and embark on your author journey today!

In this captivating episode of the Paid to Create Podcast, we invited Kent Clothier, an entrepreneur who achieved a staggering $1.8 billion in annual sales before turning 30, and also experienced the humbling downfall of losing it all. Known nationally as a highly effective performance coach and speaker, Kent candidly shares the lessons he learned as he climbed back from his personal and professional rock bottom to reclaim success and fulfillment.

Discover the crucial mindset shift Kent had to make as he transitioned from a relentless hustler to a visionary CEO. With searing honesty, he discusses the profound impact of failure and how hitting rock bottom acted as a catalyst for his extraordinary personal transformation.

Kent delves into the significant aspects of building a successful team - the importance of hiring individuals who align seamlessly with the company's core values and vision. He also shares invaluable insights into making tough decisions, including recognizing when a hire isn't the right fit and implementing necessary changes for the organization's overall growth and success.

Above all, this episode is a testament to the power of time management and intentional life design. Kent emphasizes the finite nature of time, urging listeners to seize control of their lives and make intentional choices to design a life worth living.

Join us for this deeply insightful and inspiring episode. Immerse yourself in Kent Clothier's journey and arm yourself with the wisdom to navigate your own path towards personal and professional fulfillment. Remember, "You can do anything. You may choose not to, but don't say this. Can't or cannot. That is not true."

Don't miss this chance to gain exceptional insights and strategies that can help transform your approach to leadership and life. Click to listen now!