In this podcast, Danny Leibrandt interviews Danny Barrera, a successful digital marketing agency owner specializing in local businesses. Danny Barrera shares his journey from working in IT at Fox News to building a thriving agency, Contractor Click, which has helped over 550 clients generate more than $250 million in revenue. Barrera describes his early struggles, including launching an e-commerce business, experiencing financial losses, and ultimately moving to Florida, where he hit rock bottom and found faith in God. This period of hardship, which included sleeping in his car, helped shape his resilience and desire to succeed in digital marketing. He credits mentorship and immersing himself in digital marketing for his eventual success. Leibrandt and Barrera discuss the importance of niching down in digital marketing, with Barrera focusing on the concrete and contractor industries. He emphasizes serving clients with integrity, building systems and processes, and maintaining clear communication to ensure long-term client retention. Barrera highlights the role of YouTube as a significant lead-generation tool, along with email newsletters and social media. Both discuss the value of honesty in business, setting realistic expectations, and being a trusted advisor for clients. Barrera closes by sharing a personal lesson: stop lying to yourself about what you want and what you're willing to do to achieve it. He also emphasizes the importance of faith and finding God to live in freedom. Danny Barrera, Founder of Contractor Click and Irreplaceable Father: LinkedIn: https://www.linkedin.com/in/dannybarrera/ Instagram: https://www.instagram.com/itsdannybarrera/ Contractor Click: https://contractor.click/ Irreplaceable Father: https://irreplaceablefather.com/ Danny Leibrandt, Founder of Pest Control SEO: Facebook: https://facebook.com/DannyLeibrandt LinkedIn: https://linkedin.com/in/dannyleibrandt/ Twitter: https://twitter.com/DannyLeibrandt Website: https://dannyleibrandt.com Pest Control SEO Podcast Platforms: YouTube: https://www.youtube.com/@PestControlSEO/podcasts Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=7d918c77a6234ce2 Apple Podcasts: https://podcasts.apple.com/us/podcast/pest-control-seo-podcast/id1741176782 Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/pest-control-seo-podcast Audible: https://www.audible.com/podcast/Pest-Control-SEO-Podcast/B0D1FCN28S?action_code=ASSGB149080119000H&share_location=pdp Podcast Chapters: 00:00 Introduction and Background 06:19 Hitting Rock Bottom and Finding Purpose 17:40 Serving Clients The Right Way 24:30 Setting Realistic Expectations for Success 31:02 The Best Strategy For Client Fulfillment 46:24 The Importance of a Strong Sales Process 56:25 How To Retain Clients 59:16 Lessons Learned in Entrepreneurship #localmarketing #localbusiness #localseo #seo #marketing #pestcontrol #pestcontrolseo #pestcontrolmarketing Are you a pest control company owner looking to grow? Book a discovery call with us to see if you’re a good fit! Link here: https://calendly.com/dannyleibrandt/discovery

In this episode of the Pest Control SEO podcast, Danny Leibrandt speaks with Bill Dowd, founder of Skedaddle, a wildlife and pest control company that has grown into one of North America's leading franchises in the industry. The conversation dives deep into Bill’s journey from his early years as a professional hockey player to becoming a successful entrepreneur, running Skedaddle for over 35 years. Bill's Hockey Career: Bill shares his background as a former professional hockey player, drafted by the New York Islanders in the early 80s. After spending time in the minor leagues, Bill transitioned into wildlife control when he realized there was a need for specialized services. Starting Skedaddle: Bill founded Skedaddle after identifying a gap in the market for professional wildlife control. Over the years, Skedaddle expanded from its wildlife control roots into pest control, and more recently, Christmas decorating services. The company has grown to become one of the most recognized names in the industry, especially in Canada. The Skedaddle Brand: One of the standout aspects of Skedaddle is its memorable name. Bill explained how a local marketing agency helped them create the brand after discarding several less memorable options, such as “Chubby Raccoon.” The name "Skedaddle" resonated with customers and helped the company become easily recognizable. Wildlife Control vs. Pest Control: Bill highlighted the differences between wildlife and pest control. Wildlife control often involves larger, more expensive jobs, focusing on permanent exclusion of animals, while pest control is more about routine treatments. Wildlife control can sometimes bring in high-ticket jobs, with Bill mentioning projects that have reached up to $70,000. SEO and Marketing: Bill credits much of Skedaddle’s success to a strong investment in SEO and online marketing. After moving away from Yellow Pages ads, Skedaddle now relies on a combination of SEO, local pages, Google Business Profiles, and Google Ads to acquire customers. Bill shared that their website now receives over 100,000 hits a month, with a large portion of traffic coming from the U.S. Franchising and Scaling: Skedaddle’s franchise model helps smaller pest control operators scale by offering comprehensive support, branding, and operational systems. Bill emphasized the importance of hiring good people, treating employees well, and building a strong team. Franchisees benefit from Skedaddle’s proven model, which includes wildlife control, pest control, Christmas decorating, mosquito control, and attic restoration services. Bill Dowd, Founder of Skedaddle: LinkedIn: https://www.linkedin.com/in/williamdowd/ Skedaddle Franchise: https://skedaddlefranchise.com/ Skedaddle Wildlife: https://www.skedaddlewildlife.com/ Danny Leibrandt, Founder of Pest Control SEO: Facebook: https://facebook.com/DannyLeibrandt LinkedIn: https://linkedin.com/in/dannyleibrandt/ Twitter: https://twitter.com/DannyLeibrandt Website: https://dannyleibrandt.com Pest Control SEO Podcast Platforms: YouTube: https://www.youtube.com/@PestControlSEO/podcasts Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=7d918c77a6234ce2 Apple Podcasts: https://podcasts.apple.com/us/podcast/pest-control-seo-podcast/id1741176782 Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/pest-control-seo-podcast Audible: https://www.audible.com/podcast/Pest-Control-SEO-Podcast/B0D1FCN28S?action_code=ASSGB149080119000H&share_location=pdp Podcast Chapters: 00:00 Introduction and Background 04:54 The Birth of Skedaddle 11:31 All About Wildlife Control 19:04 The Power of SEO 28:06 SEO Agency vs. In-House 39:44 The Future of Skedaddle 42:17 Building a Personal Brand 51:24 Hiring Good People 56:58 The Power of Customer Service #localmarketing #localbusiness #localseo #seo #marketing #pestcontrol #pestcontrolseo #pestcontrolmarketing

In this episode, Danny Leibrandt, founder of Pest Control SEO, interviews Kyle Roof, a well-known figure in the SEO space. Kyle is the founder of multiple companies, including High Voltage SEO, Page Optimizer Pro (POP), and Internet Marketing Gold (IMG). Introduction to SEO Journey: Kyle shares his journey from being a trial attorney to transitioning into SEO after moving to South Korea. Initially starting with a web design and development company, Kyle's SEO career began out of necessity when his brother was jailed in India during a business trip, leaving Kyle to manage their SEO clients. Building an SEO Agency: Kyle discusses the challenges of building an SEO agency, including the importance of structuring a business for potential acquisition. He emphasizes the need for a predictable sales cycle, a unique point of view, and tight Standard Operating Procedures (SOPs) to ensure the business can run independently of key individuals. SEO Testing and Patents: Kyle is known for his scientific approach to SEO, which led to him securing a patent for his SEO testing methodology. He explains that the core principles of SEO haven't changed much despite frequent algorithm updates. His testing method involves creating small, controlled environments to see how specific changes affect rankings, which helps him understand the algorithm's workings. EAT and EEAT: Kyle discusses the importance of Google’s EAT (Expertise, Authority, Trust) and the newer EEAT (Experience, Expertise, Authority, Trust) guidelines. He emphasizes that trust is the most critical factor for ranking and that businesses should ensure they appear as real, legitimate entities in Google's eyes. Challenges and Advice: Kyle shares advice for agency owners, stressing the importance of having a co-founder with complementary skills, trusting your gut in business partnerships, and ensuring your business has clear and effective SOPs. He also touches on the potential impact of AI on SEO, suggesting that while AI can speed up content production, it won't replace the need for proper SEO strategies. Conclusion: Kyle wraps up by sharing where listeners can connect with him online, including his personal website and social media channels. The podcast is a deep dive into both the technical and business sides of SEO, offering valuable insights for beginners and experts alike. Kyle Roof, Co-Founder of High Voltage SEO and Page Optimizer Pro: Website: https://kyleroof.com/ LinkedIn: https://www.linkedin.com/in/kyle-roof-seo/ Page Optimizer Pro: https://www.pageoptimizer.pro/ High Voltage SEO: https://hvseo.co/ Internet Marketing Gold: https://img.courses/ Danny Leibrandt, Founder of Pest Control SEO: Facebook: https://facebook.com/DannyLeibrandt LinkedIn: https://linkedin.com/in/dannyleibrandt/ Twitter: https://twitter.com/DannyLeibrandt Website: https://dannyleibrandt.com Pest Control SEO Podcast Platforms: YouTube: https://www.youtube.com/@PestControlSEO/podcasts Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=7d918c77a6234ce2 Apple Podcasts: https://podcasts.apple.com/us/podcast/pest-control-seo-podcast/id1741176782 Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/pest-control-seo-podcast Audible: https://www.audible.com/podcast/Pest-Control-SEO-Podcast/B0D1FCN28S?action_code=ASSGB149080119000H&share_location=pdp Podcast Chapters: 00:00 Introduction and Background 06:03 Starting and Selling an Agency 15:45 Reducing Churn in Agencies 20:58 Page Optimizer Pro and On-Page SEO 30:38 Insights from SEO Testing 36:51 Understanding Google's EEAT 41:38 The Significance of Schema Markup 46:23 Internet Marketing Gold: SEO Courses 53:16 The Role of AI in SEO 57:00 The Future of SEO #localmarketing #localbusiness #localseo #seo #marketing #pestcontrol #pestcontrolseo #pestcontrolmarketing

In this podcast episode, Danny Leibrandt, founder of Pest Control SEO, interviews Andrew Shotland, a seasoned expert in local SEO and founder of Local SEO Guide. The discussion revolves around Andrew's extensive experience in the SEO industry, starting with his early days at Showtime Networks and NBC, where he launched some of the first websites for these companies. Andrew later transitioned into local SEO when he helped start Insider Pages, an early competitor to Yelp. Despite initial success, a website redesign caused the company to lose most of its traffic, leading to its eventual sale and Andrew's pivot to SEO consulting. Andrew shares how his experience at Insider Pages made him empathetic towards business owners struggling with SEO, which became a key factor in his success as a consultant. He emphasizes the importance of not putting all your eggs in one basket and diversifying marketing efforts beyond just SEO. Throughout the conversation, Andrew provides insights into his approach to SEO, including the importance of understanding search intent, the role of Google Business Profiles, and the need for a solid content strategy. He discusses the challenges of managing SEO for both small businesses and large enterprises, noting the differences in strategy and execution. The discussion also touches on the impact of the COVID-19 pandemic, which led to exponential growth for Andrew's agency as businesses rushed to improve their online presence. Andrew talks about Bay Area Search, a networking group he co-founded for SEO professionals in the San Francisco Bay Area, and its challenges during the pandemic. In the latter part of the episode, Andrew highlights the importance of proximity in Google Business Profile rankings and shares some advanced strategies, such as setting up real locations in target areas to improve local search visibility. He also introduces a new tool, SERP Summary, designed to monitor search results and provide valuable data for home services businesses, which is set to launch in September. The episode concludes with Andrew sharing his top SEO tools, including Google Search Console, Screaming Frog, and SEMrush, and where listeners can find him online. Danny wraps up by thanking Andrew and expressing interest in continuing the conversation in the future. Andrew Shotland, Founder of Local SEO Guide: Twitter: https://twitter.com/localseoguide LinkedIn: https://www.linkedin.com/in/localseoguide/ Local SEO Guide: https://www.localseoguide.com/ BayAreaSearch: https://bayareasearch.org/ Danny Leibrandt, Founder of Pest Control SEO: Facebook: https://facebook.com/DannyLeibrandt LinkedIn: https://linkedin.com/in/dannyleibrandt/ Twitter: https://twitter.com/DannyLeibrandt Website: https://dannyleibrandt.com Pest Control SEO Podcast Platforms: YouTube: https://www.youtube.com/@PestControlSEO/podcasts Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=7d918c77a6234ce2 Apple Podcasts: https://podcasts.apple.com/us/podcast/pest-control-seo-podcast/id1741176782 Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/pest-control-seo-podcast Audible: https://www.audible.com/podcast/Pest-Control-SEO-Podcast/B0D1FCN28S?action_code=ASSGB149080119000H&share_location=pdp Podcast Chapters: 00:00 Introduction and Background 05:46 Lessons Learned from Insider Pages 09:19 Consulting and Scaling Up 15:12 Impact of COVID-19 on the Agency 20:10 Strategies For Multi-Location Businesses 28:00 The Value of Building Real Locations 38:41 Favorite SEO Tools He Uses #localmarketing #localbusiness #localseo #seo #marketing #pestcontrol #pestcontrolseo #pestcontrolmarketing

In this podcast, Danny Leibrandt, founder of Pest Control SEO, interviews Darren Shaw, a leading figure in local SEO and founder of WhiteSpark. They discuss Darren's extensive experience in SEO, dating back nearly 25 years, and his company's focus on local SEO software and services, including their well-known listing service. Darren shares his journey from starting WhiteSpark in 2005 as a freelance web developer to growing the company into a major player in local SEO. They delve into key topics like the evolution of local citations, noting that citation consistency has become less critical since Google's shift to an entity-based knowledge graph in 2015. Darren explains that while citations were once a major ranking factor, their importance has diminished as more businesses have adopted them. Today, the focus is on ensuring citations are accurate for user experience rather than SEO benefits. The conversation also covers Google's Business Profile management, emphasizing the importance of regular updates, like Google posts, photo uploads, and service adjustments, to maintain strong local rankings. Darren highlights the value of WhiteSpark's alert system, which notifies businesses of any changes to their Google Business Profile, helping them respond quickly to potential issues. Darren also discusses the future of local SEO, predicting that while Google will remain dominant, search behavior will gradually shift towards AI and generative search engines. He emphasizes the need for businesses to adapt to these changes by optimizing for multiple platforms beyond Google. Overall, the podcast offers valuable insights into the nuances of local SEO, the importance of ongoing profile management, and the future direction of search engine optimization in a rapidly evolving digital landscape. Darren Shaw provides expert advice on best practices and shares the innovative tools WhiteSpark offers to help businesses stay ahead in local SEO. Darren Shaw, Founder of Whitespark:LinkedIn: https://www.linkedin.com/in/darrenshawwhitespark/Twitter: https://twitter.com/DarrenShaw_TikTok: https://www.tiktok.com/@darrenshawseo?lang=enWhitespark: https://whitespark.ca/ Danny Leibrandt, Founder of Pest Control SEO: Facebook: https://facebook.com/DannyLeibrandt LinkedIn: https://linkedin.com/in/dannyleibrandt/ Twitter: https://twitter.com/DannyLeibrandt Website: https://dannyleibrandt.com Pest Control SEO Podcast Platforms: YouTube: https://www.youtube.com/@PestControlSEO/podcasts Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=7d918c77a6234ce2 Apple Podcasts: https://podcasts.apple.com/us/podcast/pest-control-seo-podcast/id1741176782 Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/pest-control-seo-podcast Audible: https://www.audible.com/podcast/Pest-Control-SEO-Podcast/B0D1FCN28S?action_code=ASSGB149080119000H&share_location=pdp 00:00 Introduction and Background 06:31 The Evolution of Citations in Local SEO 11:35 Insights from the Local Search Ranking Factors Blog 19:08 Whitespark's Software Offerings for Local SEO 34:21 Making Software Accessible and Affordable 38:35 The Importance of Fresh Content and Review Management 43:06 Optimizing Google Business Profiles 47:31 Managing Multiple Locations 54:33 Link Building and Website Optimization 57:04 The Future of Local SEO 01:03:00 The Future of Whitespark #localmarketing #localbusiness #localseo #seo #marketing #pestcontrol #pestcontrolseo #pestcontrolmarketing

Danny Leibrandt, founder of Pest Control SEO, interviews Ben Fisher, a seasoned local SEO expert with 30 years of experience and founder of Steady Demand. Ben discusses his extensive background, beginning in 1994 with computer repair and networking before transitioning to building websites and local SEO.Key Points:Ben Fisher's Background:Started in local SEO in 1994, officially in 1996.Transitioned from computer repair to building websites.Early projects involved unique solutions like building a BBS for credit reports.Evolution of Local SEO:Early days were the "wild west" with simple SEO techniques like keyword stuffing.Importance of user-focused SEO rather than optimizing solely for Google.Google Business Profile (GBP) Insights:Ranking Factors: Address, business name, and primary category are crucial.Emphasis on providing accurate business information and not keyword stuffing.Reviews are vital for customer perception, but not heavily weighted in SEO ranking.Suspensions and Compliance:Common causes include keyword stuffing in business names, inappropriate addresses, and rapid profile changes.Importance of having proper documentation ready to avoid suspension.Ben Fisher's Expertise and Role:Google Business Profile Diamond Expert, one of only ten in the world.Involvement in mentoring and the Google Business Profile community.His firm, Steady Demand, offers services like My Business Assurance to help businesses stay compliant and manage suspensions.Practical Advice:For service area businesses, ensuring accurate address and category information is essential.Respond to reviews thoughtfully to show customer care rather than for SEO purposes.Utilize Google posts for conversions, not just for SEO.Conclusion:Ben Fisher emphasizes the importance of user-focused SEO and compliance with Google’s guidelines to avoid suspensions. His expertise as a Google Business Profile Diamond Expert highlights the value of accurate business information and thoughtful customer engagement. Danny Leibrandt concludes the podcast with insights into the significance of local SEO for pest control businesses and the benefits of expert guidance from professionals like Ben.Ben Fisher, Founder of Steady Demand:Twitter: https://twitter.com/TheSocialDudeLinkedIn: https://www.linkedin.com/in/benfishertechpad/Steady Demand: https://www.steadydemand.com/ Danny Leibrandt, Founder of Pest Control SEO:Facebook: https://facebook.com/DannyLeibrandt LinkedIn: https://linkedin.com/in/dannyleibrandt/ Twitter: https://twitter.com/DannyLeibrandt Website: https://dannyleibrandt.com Pest Control SEO Podcast Platforms:YouTube: https://www.youtube.com/@PestControlSEO/podcasts Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=7d918c77a6234ce2 Apple Podcasts: https://podcasts.apple.com/us/podcast/pest-control-seo-podcast/id1741176782 Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/pest-control-seo-podcast Audible: https://www.audible.com/podcast/Pest-Control-SEO-Podcast/B0D1FCN28S?action_code=ASSGB149080119000H&share_location=pdp Podcast Chapters:

00:00 Introduction and Background

06:08 Early Days of Local SEO

20:23 Key Ranking Factors for Google Business Profiles

30:21 Effective Strategies for Responding to Reviews

37:01 Debunking Common Myths in Local SEO

46:28 Understanding Suspensions

53:15 The Importance of Being Prepared for Suspensions

57:33 The Impact of Suspensions on Agencies

01:00:46 The Google Business Profile Expert Program

#localmarketing #localbusiness #localseo #seo #marketing #pestcontrol #pestcontrolseo #pestcontrolmarketing

In this podcast episode, Danny Leibrandt, founder of Pest Control SEO, interviews Mike Blumenthal, co-founder of Near Media and a veteran in local SEO with over 40 years of experience in marketing. Mike shares his journey from working in a family business to becoming a key figure in local SEO, highlighting his early involvement in the internet and the development of content management systems. He recounts the shift from traditional marketing methods like Yellow Pages to digital local SEO, emphasizing the impact of Google's integration of Google Maps and Google Local.Mike discusses the evolution of local SEO and the significance of consumer behavior analysis in understanding market trends. He explains how Near Media conducts in-depth research on consumer behavior, employing a unique method of tracking real-time user interactions to gain insights into decision-making processes across various industries. Mike emphasizes the importance of optimizing for the user rather than just for search engines, noting that quality user experiences are critical for better search rankings.The conversation also covers the impact of AI on local SEO, with Mike predicting that Google's knowledge graph and local data will remain crucial despite the rise of AI-driven tools. He underscores the value of first-party feedback over solely focusing on public reviews, advocating for businesses to prioritize genuine customer feedback to improve services.Mike also touches on the practical challenges and insights gained from running multiple projects simultaneously, including LocalU, GatherUp, and now Near Media. He shares his thoughts on the future of local SEO, suggesting that Google will continue to leverage its strong local knowledge base while integrating AI where applicable.The episode concludes with Mike offering his contact information and encouraging listeners to reach out with questions, highlighting his commitment to sharing knowledge and supporting the SEO community.Mike Blumenthal, Co-Founder Of Near Media:LinkedIn: https://www.linkedin.com/in/mblumenthal/Twitter: https://twitter.com/mblumenthalNear Media: https://www.nearmedia.co/Blog: https://blumenthals.com/blog/Email: mblumenthal@nearmedia.co Danny Leibrandt, Founder of Pest Control SEO:Facebook: https://facebook.com/DannyLeibrandt LinkedIn: https://linkedin.com/in/dannyleibrandt/ Twitter: https://twitter.com/DannyLeibrandt Website: https://dannyleibrandt.com Pest Control SEO Podcast Platforms:YouTube: https://www.youtube.com/@PestControlSEO/podcasts Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=7d918c77a6234ce2 Apple Podcasts: https://podcasts.apple.com/us/podcast/pest-control-seo-podcast/id1741176782 Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/pest-control-seo-podcast Audible: https://www.audible.com/podcast/Pest-Control-SEO-Podcast/B0D1FCN28S?action_code=ASSGB149080119000H&share_location=pdp Podcast Chapters:

00:00 Introduction and Background

03:29 The Evolution of Marketing and Digitalization

08:02 In-Depth Consumer Behavior Analysis

17:21 Optimizing for the User and the Importance of Reviews

22:35 Insights from the Google Data Leak

27:48 Super In-Depth Consumer Behavior Analysis

31:23 Thoughts on Local Service Ads

35:40 The Journey of Near Media

42:21 The Importance of Consumer Behavior Research

51:04 The Value of First-Party Feedback

57:04 The Future of Local SEO and the Role of AI

#localmarketing #localbusiness #localseo #seo #marketing #pestcontrol #pestcontrolseo #pestcontrolmarketing

In this episode of the Pest Control SEO podcast, Danny Leibrandt, founder of Pest Control SEO, hosts Jake Sheldon, a prominent figure in the pest control industry, despite being only 30 years old. Jake's impressive accomplishments include owning equity in 13 different companies, selling his first pest control company Pest Works, and running a successful marketing agency for pest control companies called Pest Customers Fast. Jake's journey began at 19, inspired by digital marketing and building websites. His breakthrough came when he ran a successful Facebook ad campaign and a door-to-door sales team for a pest control owner, leading to a partnership in a new pest control location, Pest Works. This success propelled him into the pest control industry, where he eventually founded Pest Customers Fast, growing it to 368 clients primarily through Facebook ads. Exiting Pest Customers Fast was challenging, with Jake emphasizing the importance of having well-defined processes and understanding the lifetime value of customers. He transitioned to a new business model focusing on equity instead of retainers, leveraging his expertise to take equity in companies while managing their digital marketing and operational tasks through virtual assistants. Jake also runs a virtual assistant staffing company, Next Gen of Staffing, helping businesses delegate tasks efficiently. He highlights the importance of knowing which tasks to delegate and the value of hiring virtual assistants with strong English skills, particularly those with a U.S. background. Throughout the episode, Jake shares insights on building a successful business, emphasizing the significance of generating leads, effective delegation, and understanding the long-term value of customers. He also discusses the transition from quick money through agency work to building substantial long-term equity, aiming for significant future exits. Listeners can find Jake on Facebook or through his website, Next Gen of Staffing, and learn more about his pest control classes with Jonas Olson at Pest Control Millionaires. The episode concludes with a promise of more valuable insights in future podcasts. Jake Sheldon, Co Owner of Next Gen: LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/ Facebook: https://www.facebook.com/jake.sheldon.7 VA Staffing Agency: https://nextgenofstaffing.com/ Danny Leibrandt, Founder of Pest Control SEO: Facebook: https://facebook.com/DannyLeibrandt LinkedIn: https://linkedin.com/in/dannyleibrandt/ Twitter: https://twitter.com/DannyLeibrandt Website: https://dannyleibrandt.com Pest Control SEO Podcast Platforms: YouTube: https://www.youtube.com/@PestControlSEO/podcasts Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=7d918c77a6234ce2 Apple Podcasts: https://podcasts.apple.com/us/podcast/pest-control-seo-podcast/id1741176782 Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/pest-control-seo-podcast Audible: https://www.audible.com/podcast/Pest-Control-SEO-Podcast/B0D1FCN28S?action_code=ASSGB149080119000H&share_location=pdp Podcast Chapters: 00:00 Introduction and Background of Jake Sheldon 03:15 Starting Pest Customers Fast and Growing the Agency 06:02 The Key to Successful Facebook Ads: Audience Targeting and Compelling Offers 08:02 The Importance of Leads and Delegation in Business Growth 15:29 Hiring Virtual Assistants for Customer Service, Sales, and Administrative Tasks 18:16 Running a Virtual Staffing Agency for Home Service Businesses 27:56 Transitioning from a Retainer-Based Model to an Equity-Based Model 32:58 Challenges and Strategies in Pitching the Equity Model 35:19 Preparing for an Exit: Systemizing Processes and Building a Sellable Brand 38:53 The Power of Networking and Building Relationships #localmarketing #localbusiness #localseo #seo #marketing #pestcontrol #pestcontrolseo #pestcontrolmarketing