Join us for an insightful conversation with Swire Ho, "The Promo Guy," a seasoned small business owner since 2003 and host of The Small Business Show.

In this episode, we dive deep into entrepreneurial strategies for identifying and engaging your ideal customers. Swire shares invaluable insights on business growth, including how to develop effective marketing strategies without a large advertising budget. Learn practical approaches to business planning, from identifying your target audience to transforming one-time customers into lifelong brand advocates. Discover how to leverage customer relationships for business success, implement strategic marketing tactics, and build a community around your brand.

Whether you're focused on customer retention, referral generation, or building a stronger business strategy, this episode offers actionable advice for entrepreneurs looking to grow their small business effectively and sustainably. Don't miss Swire's expert tips on turning your brand into a thriving community and creating meaningful customer experiences that drive long-term success.

Love the episode? Hit that follow button to never miss a moment of expert insights on growing your business smarter and faster.

Public speaking expert Juanita Wheeler reveals how to conquer your fear and use speaking to establish yourself as an industry authority. Learn her proven 3-part framework for crafting compelling speeches, discover why 75% of people fear public speaking, and get insider tips from her experience as head curator of TEDx Brisbane. Whether you're speaking to a small group or aspiring to take the TEDx stage, Juanita shares actionable strategies to help you champion your ideas and serve your audience effectively. Plus, learn the crucial difference between memorizing and rehearsing that can transform your speaking impact.

Key topics:
• The mindset shift that makes public speaking easier
• A simple formula for structuring persuasive talks
• How to tailor your message for different audiences
• Behind-the-scenes look at TEDx speaker preparation
• Tips for establishing yourself as an industry expert through speaking

Hey there! Love how you're diving deep into public speaking strategies with us today. Want more expert conversations like this one with Juanita Wheeler? Hit that follow button right now to make sure you never miss our weekly dose of strategies to help you play big faster. When you follow, you'll get instant notifications about new episodes.

Are you struggling to build an engaged email list?

In this episode, email marketing expert Paul Gowder reveals his "secret sauce" for turning casual subscribers into an active, thriving community. With over 1 million Facebook followers and multiple successful online ventures, Paul shares why most entrepreneurs approach email marketing backwards - and how to fix it.

You'll discover why simple lead magnets often outperform fancy PDFs, how to craft welcome sequences that spark real conversations, and why having fewer engaged subscribers beats having a massive cold list. Plus, Paul shares his inspiring story of building businesses while prioritizing family time (including 42 trips to Disney World!).

Whether you're just starting your email list or looking to revitalize an existing one, this episode delivers actionable strategies you can implement right away to boost engagement and build authentic connections with your audience.

Are you a founder stuck working IN your business instead of ON it?

In this eye-opening episode, organizational change expert Jurriaan Kamer reveals how to unblock your company's growth potential and scale faster through better leadership.

Learn the six critical elements blocking most organizations and discover the "safe to try" framework that can revolutionize your decision-making process.

Whether you're leading a startup or managing teams in a larger organization, you'll discover:
• How to transition from founder-centric to team-enabled decision making
• Why most organizational transformations fail (and how to succeed)
• The secret to creating autonomous teams that think like CEOs
• A practical approach to accelerating organizational change

Jurriaan shares insights from his new book "Unblock" and provides actionable strategies to help you clear the path for better results and develop a thriving organization. Stop letting organizational roadblocks hold you back - learn how to play big faster with systems that scale.

Want to learn how to get press coverage, land media interviews, and boost your PR strategy?

In this episode, public relations expert and media consultant Mitch Carson reveals his proven publicity tactics for entrepreneurs, business owners, and personal brands looking to get featured in major media outlets.

Mitch Carson is a media publicity expert and founder of Get Interviewed Guaranteed. With over 20 years of experience in media relations, Mitch has helped countless CEOs, speakers, authors, and entrepreneurs secure coverage on major networks including CNN, ABC, CBS, NBC, and Fox.

Discover how to optimize your press releases, leverage breaking news through newsjacking, and measure your publicity ROI. Mitch shares his proven system for turning media appearances into measurable business results. Whether you're just starting your publicity journey or looking to scale your media presence, this episode provides actionable strategies you can implement immediately.

🎯 EPISODE HIGHLIGHTS:
- How to get press coverage without hiring an expensive PR firm
- Media pitching strategies that actually work in 2024
- Step-by-step guide to landing television interviews
- Free publicity tactics for small business owners
- Tips for getting featured in Forbes, Entrepreneur, and top publications

👉 WHO THIS EPISODE IS FOR:

- Entrepreneurs seeking media exposure
- Small business owners wanting press coverage
- Personal brands looking to get featured in media
- Startups needing PR strategy guidance
- Authors and speakers pursuing publicity
- Coaches and consultants seeking credibility
- Business leaders wanting television interviews

#PublicRelations #MediaCoverage #PRStrategy #Publicity #PressRelease #MediaRelations #BusinessGrowth #Entrepreneurship #Marketing #PersonalBranding

In this insightful episode of the Play Big Faster Podcast, host Scherrie L. Prince talks with Jason Barnard, CEO of CaliCube, about the critical importance of managing your personal brand on Google.

Transitioning from a voice actor to an SEO expert, Jason underscores the necessity of controlling your digital footprint and offers actionable advice on how to optimize online content for Google's algorithms. He discusses the value of a personal website, strategies for platform consistency, and the significance of Google's knowledge panel in establishing a credible online presence.

Jason also covers the role of AI in personal branding and provides practical resources through CaliCube to aid individuals and businesses in enhancing their digital visibility.

Tune in to discover how to treat Google as your digital business card, boost conversion rates, and effectively present your professional expertise to potential clients.

// TIMESTAMPS

00:00 Introduction: The Importance of Your Google Business Card

00:18 Welcome to the Play Big Faster Podcast

00:36 Meet Our Guest: Jason Barnard

01:30 The Journey from Voice Actor to SEO Specialist

02:41 Understanding SEO and Your Digital Footprint

04:39 The Role of Your Website in SEO

06:12 Onsite vs. Offsite SEO: A Balanced Approach

07:38 Educating the Algorithm: Consistency is Key

08:42 The Importance of Consistency Across Platforms

09:08 Adapting Content for Different Platforms

10:27 Measuring Success and Google Rankings

11:50 The Timeline for Building Trust with Google

14:07 Google's Relationship with YouTube and Other Platforms

15:43 Starting with CaliCube: Free Resources and Services

16:05 The Future of Personal Branding in the Age of AI

17:29 Final Advice for Entrepreneurs and Small Businesses

In this episode of the Play Big Faster Podcast, we dive into the world of public relations with Mickie Kennedy, president of eReleases and expert in press release distribution.

Mickie shares his journey from poet to PR professional, explaining how he revolutionized the industry by focusing on story-driven press releases. He discusses the importance of earned media, the power of newswires like PR Newswire, and how small businesses can leverage PR to boost their visibility and credibility.

You will learn about the relationship between PR, advertising, and marketing, as well as practical tips for measuring PR success through metrics like increased leads and improved conversion rates.

Whether you're a startup founder or an established business owner looking to enhance your media presence, this episode provides actionable advice on how to play big faster in the world of public relations.

If you found value in Mickie Kennedy's insights on leveraging PR for your business, take a moment to leave us a review. Your feedback helps other entrepreneurs discover the Play Big Faster podcast and join our community of forward-thinking business leaders.

TIMESTAMPS

00:00:00 - Introduction

00:01:00 - From MFA to PR: Mickie Kennedy's press release journey

00:02:00 - Story arc strategy: Crafting newsworthy press releases

00:03:00 - eReleases and PR Newswire: Revolutionizing wire distribution

00:05:00 - PR vs. advertising: Earned media's impact on ROI

00:06:00 - PR Newswire and Business Wire: The media visibility duopoly

00:08:00 - Email pitching crisis: Why journalists prefer newswires

00:10:00 - Measuring PR success: Conversion rates and earned media metrics

00:12:00 - Strategic releases: Leveraging surveys for media pickup

00:14:00 - Product launch press releases: Incorporating use case studies

00:16:00 - Trade associations: Amplifying your press release's reach

00:18:00 - The 3% rule: Secrets of high-performing press releases

00:20:00 - Small business PR advantage: Authenticity trumps corporate image

00:22:00 - Boilerplate brilliance: Weaving origin stories into press releases

00:23:00 - PR for entrepreneurs: Embracing vulnerability for media attention

In this episode of The Play Big Faster Podcast, we sit down with home design architect Junaid Ahmed to discuss the ins and outs of building a professional home studio.

Junaid shares his journey from novice to expert, offering invaluable advice on everything from lighting and audio to virtual backgrounds and equipment selection.

Whether you're a podcaster, YouTuber, or simply looking to elevate your online presence, this episode is packed with actionable tips and insights.

Discover the seven stages of home studio evolution, learn how to choose the right microphone and lighting setup, and gain valuable insights into the world of green screens and virtual backgrounds.

Don't miss this opportunity to learn from a seasoned professional and take your home studio to the next level. You can get Junaid's book here.

If you found this episode helpful, please take a moment to follow The Play Big Faster Podcast on your favorite podcast platform. Your support helps us reach more entrepreneurs and continue delivering valuable content.