The GovCon market is made up of niches. Podcasting is like on-demand niche radio.

Mark Amtower, the host of "Amtower Off Center," part of the Federal News Network, is a leading expert in GovCon marketing and LinkedIn advising. Known for his deep understanding of the government market and strategic insights, Mark has been helping businesses navigate the complexities of government contracts for years. In this episode, you'll learn:

• How Mark leverages podcasts as a powerful tool for business development and client relationship building
• Why adopting new communication channels is crucial, particularly in the typically slow-to-adapt government market
• The strategies behind creating an engaging LinkedIn profile and connection strategy for government contractors
• Mark's expert advice on starting your own podcast and standing out in niche-heavy markets
• How consistent podcasting can position you as a subject matter expert in the business landscape

Connect with Mark on LinkedIn: https://www.linkedin.com/in/markamtower/
Listen to Amtower Off Center: https://federalnewsnetwork.com/shows/amtower-off-center-podcast/

This episode was produced by Red Cedar Marketing. Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.

What do you get when two opinionated and well-respected business consultants record and publish conversations?

One of the top podcasts in professional services.

Since 2017, David C. Baker and Blair Enns have published value-rich conversations on the art of creative entrepreneurship through their podcast, 2Bobs. In their professional lives, David and Blair are competitors and collaborators, so their personal interactions can be a lot of fun. In this episode, you'll learn:

• The story of how 2Bobs began
• How David and Blair select episode topics and structure their show
• The benefits of co-hosting a podcast
• The impact of 2Bobs on each of their businesses
• And much more...

This episode was produced by Red Cedar Marketing. Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.

Podcasting is a way to refine your perspective and innovate business strategies.

With two different world views, Jason Mlicki and Jeff McKay embarked on a journey to explore divergent thoughts on professional services marketing and growth via their podcast, "Rattle and Peddle." Jason, a marketing veteran with over 20 years of experience, and Jeff, a strategic consultant, use their podcast to satisfy curiosity and invite diverse perspectives. In this episode, you'll learn:

• How Rattle & Pedal serves as an R&D lab and helps Jason and Jeff evolve in their thinking
• The dynamic origins of "Rattle and Peddle" and the significance of their divergent views
• The creative and experimental process behind podcast episodes and themes
• The balance of co-hosted discussions and guest insights that shape their content
• The importance of feedback from listeners and how it fosters "conversations at scale"

This episode was produced by Red Cedar Marketing. Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.