The GovCon market is made up of niches. Podcasting is like on-demand niche radio.

Mark Amtower, the host of "Amtower Off Center," part of the Federal News Network, is a leading expert in GovCon marketing and LinkedIn advising. Known for his deep understanding of the government market and strategic insights, Mark has been helping businesses navigate the complexities of government contracts for years. In this episode, you'll learn:

• How Mark leverages podcasts as a powerful tool for business development and client relationship building
• Why adopting new communication channels is crucial, particularly in the typically slow-to-adapt government market
• The strategies behind creating an engaging LinkedIn profile and connection strategy for government contractors
• Mark's expert advice on starting your own podcast and standing out in niche-heavy markets
• How consistent podcasting can position you as a subject matter expert in the business landscape

Connect with Mark on LinkedIn: https://www.linkedin.com/in/markamtower/
Listen to Amtower Off Center: https://federalnewsnetwork.com/shows/amtower-off-center-podcast/

This episode was produced by Red Cedar Marketing. Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.

What do you get when two opinionated and well-respected business consultants record and publish conversations?

One of the top podcasts in professional services.

Since 2017, David C. Baker and Blair Enns have published value-rich conversations on the art of creative entrepreneurship through their podcast, 2Bobs. In their professional lives, David and Blair are competitors and collaborators, so their personal interactions can be a lot of fun. In this episode, you'll learn:

• The story of how 2Bobs began
• How David and Blair select episode topics and structure their show
• The benefits of co-hosting a podcast
• The impact of 2Bobs on each of their businesses
• And much more...

This episode was produced by Red Cedar Marketing. Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.

Podcasting is a way to refine your perspective and innovate business strategies.

With two different world views, Jason Mlicki and Jeff McKay embarked on a journey to explore divergent thoughts on professional services marketing and growth via their podcast, "Rattle and Peddle." Jason, a marketing veteran with over 20 years of experience, and Jeff, a strategic consultant, use their podcast to satisfy curiosity and invite diverse perspectives. In this episode, you'll learn:

• How Rattle & Pedal serves as an R&D lab and helps Jason and Jeff evolve in their thinking
• The dynamic origins of "Rattle and Peddle" and the significance of their divergent views
• The creative and experimental process behind podcast episodes and themes
• The balance of co-hosted discussions and guest insights that shape their content
• The importance of feedback from listeners and how it fosters "conversations at scale"

This episode was produced by Red Cedar Marketing. Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.

Podcasting can accelerate your network growth. Remotely.

Inspired by a lack of local Society for Marketing Professional Services (SMPS) chapters and the desire to stay connected during COVID-19, Keelin Cox set out to create a platform that provided access to industry knowledge and offered inspiration for AEC professionals. Today, the her AEC Marketeer podcast has over 100 published episodes and is a top show in the industry. In this episode, you'll hear:

• Why Keelin decided to launch the AEC Marketeer podcast
• How Keelin's podcast helped accelerate her network growth and deepened relationships with key players in the industry
• How the role of Keelin's podcast evolved alongside her career from in-house marketer to solo consultant
• Why Keelin believes it's important to highlight the people and marketing teams behind the built environment

This episode was produced by Red Cedar Marketing. Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.

For many consultants and solo business professionals, sales can feel uncomfortable. But even one-person businesses need sales to survive, let alone grow.

Reuben Swartz is solving this problem with his monthly podcast, “Sales for Nerds” and his product, Mimiran—the fun, simple anti-CRM for solo consultants. In this episode, Reuben shares his experience publishing 100 episodes since launching his show in 2016. In this conversation, you'll hear:

• Why most CRMs suck for solo consultants
• Why he sat on his podcast idea for six months
• The importance of a minimum audio quality threshold
• What the future has in store for "Sales for Nerds"

This episode was produced by Red Cedar Marketing. Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.

How intentional are you with your podcast?

Roger Knecht, President of Universal Accounting, has helped thousands of accountants, bookkeepers, and tax preparers start and build a successful accounting firm. Roger also hosts Building the Premier Accounting Firm, a weekly show that is nearing 300 episodes.

Every decision Roger made with his podcast has been extremely intentional and well-thought-out. In this episode, we cover:

• Introduction (0:00)
• The decision to launch a podcast (2:37)
• How the show has evolved over the last 4 years (8:42)
• Promoting podcast content (13:40)
• Re-publishing older episodes and other experiments (17:35)
• Improving attribution and podcasting ROI (24:03)
• The power of celebrating others (29:04)

This episode was produced by Red Cedar Marketing. Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.

For Aaron Moncur, a podcast is more than just a marketing tool. It's a way to build relationships, showcase expertise, and ultimately drive revenue for his custom engineering services business. With over 250 published episodes, Moncur's "Being an Engineer" podcast has become a cornerstone of his company's growth strategy.

0:00 Intro
3:14 How Aaron became an engineer
4:51 Why launch a podcast?
12:13 Measuring podcasting success
17:42 Podcast team and workflow
19:41 What is the future of Being An Engineer?
27:15 Contacting Aaron + Outro

This episode was produced by Red Cedar Marketing. Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.

Writing a book for your consulting business? Use a podcast for research.

When John Garrett decided to write a book, he launched a podcast to help with his research. Eventually, the What's Your And? podcast has served as a remarkable launchpad for speaking engagements and business opportunities, contributing to an estimated $200,000 in new business—all despite having zero sponsors.

In this conversation, we cover:

• Rapid-fire questions to break it open
• How people can be a differentiator for firms
• Podcast origin: from The Green Apple to What's Your And?
• Behind the scenes
• Personal and professional impact
• The future of What's Your And?

This episode was produced by Red Cedar Marketing. Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.