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PracticeCare

PracticeCare

By: Carl White
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PracticeCare is devoted to helping private practice owners in healthcare stay private. We do that via guests who offer bite-sized business experience and advice…the kind you didn’t get in school. Our guests are private practice owners and service providers who help them. If you want to know just enough about business decisions you face to make a good one, PracticeCare is for you.MarketVisory Group, Inc. Economics Leadership Management Management & Leadership Marketing Marketing & Sales
Episodes
  • Daniel Tribby on Using Your Office Manager Properly
    Jun 10 2025

    I’ve seen a number of job descriptions in my career, and that for the office manager in a practice is one of the craziest. Why? Everything is in it, making it, in reality, the job description for many people. The office manager role is crucial, so why do this to people? My guest today helps practices build strategic and operational excellence, and he’ll help us understand how to use the office manager role properly.

    Daniel Tribby is a healthcare provider, effective business growth strategist, award winning author, top keynote speaker with a vision to help healthcare entrepreneurs build a practice that serves it's patients and sustain profitability for the long term.

    In this episode Carl White and Daniel Tribby discuss:

    • Some of the worst uses of the office manager role he’s seen, and why they’re the worst
    • What the proper uses of the office manager role are

    Want to be a guest on PracticeCare?

    Have an experience with a business issue you think others will benefit from? Come on PracticeCare and tell the world! Here’s the link where you can get the process started.

    Connect with Daniel Tribby

    https://www.linkedin.com/in/iamdanieltribby/

    Connect with Carl White

    Website: http://www.marketvisorygroup.com

    Email: whitec@marketvisorygroup.com

    Facebook: https://www.facebook.com/marketvisorygroup

    YouTube: https://www.youtube.com/channel/UCD9BLCu_i2ezBj1ktUHVmig

    LinkedIn: http://www.linkedin.com/in/healthcaremktg

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    36 mins
  • Joe Lessard on Managing Overhead Costs in Your Practice
    Jun 3 2025

    One of the keys to a profitable medical or dental practice is to be smart on overhead costs. They’re significant, and sometimes difficult to find. If you don’t understand your overhead costs, or if you feel like you’re working harder for the same compensation, then this is an episode you’ll want to listen to.

    Joe Lessard is a partner at Professional Business Management, a healthcare practice management and accounting firm in the northwest Chicago suburbs. Joe has been with PBM since 2009 and a Principal since 2020. He has attained designations as a Certified Public Accountant (CPA), Health Practice Advisor (HPA), and as a Certified Healthcare Business Consultant (CHBC). He believes in rolling up his sleeves and is usually on site visiting his clients’ operations first-hand. Joe is responsible for all accounting and payroll services as well as personal and business tax returns for his clients. He helps them review operations and day-to-day aspects such as HR, employee benefits, retirement plans, collections, billing, and patient interactions. Every client has different needs and that’s why Joe’s commitment to his clients’ needs and his customer service is what he prides himself on.

    In this episode Carl White and Joe Lessard discuss

    • What the main overhead costs in a practice are
    • What good vs. bad levels look like
    • Why more practice owners do not have a handle on their overhead costs

    Want to be a guest on PracticeCare®?

    Have an experience with a business issue you think others will benefit from? Come on PracticeCare® and tell the world! Here’s the link where you can get the process started.

    Connect with Joe Lessard

    https://www.linkedin.com/in/joelessardpbm/

    https://www.instagram.com/thedoctorscpa/

    For more depth on this episode, read Understanding and Managing Overhead Costs in Your Practice, a blog this guest wrote about it.

    Connect with Carl White

    Website: http://www.marketvisorygroup.com

    Email: whitec@marketvisorygroup.com

    Facebook: https://www.facebook.com/marketvisorygroup

    YouTube: https://www.youtube.com/channel/UCD9BLCu_i2ezBj1ktUHVmig

    LinkedIn: http://www.linkedin.com/in/healthcaremktg

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    40 mins
  • Jake Goates on A Thoughtful Marketing Budget
    May 27 2025

    There are marketing budgets and thoughtful marketing budgets. What’s the difference? The thought put in! Not every marketing tactic works for every situation. Even the appropriately chosen marketing tactics need to be executed well. My guest today helps dental practices build thoughtful marketing plans and budgets, and we’ll tell us what he thinks.

    Since 2003, Jake Goates has given group seminars and training on sales and marketing. He is a Key Opinion Leader for various dental marketing companies. Since 2013, Jake has personally consulted more than 5,600 dentists nationwide on their marketing strategies and sales skills to reduce unnecessary spend while increasing collections. Jake founded GOAT Dental Marketing Consultants in early 2023, providing marketing strategy and sales coaching for dental offices across the country. Jake, with his wife and two daughters, enjoy living and playing in the mountains of Northern Utah.

    In this episode Carl White and Jake Goates discuss:

    • The core elements of a thoughtful marketing budget
    • How a practice can get to what’s good to include in a marketing budget and what’s not

    Want to be a guest on PracticeCare®?

    Have an experience with a business issue you think others will benefit from? Come on PracticeCare® and tell the world! Here’s the link where you can get the process started.

    Connect with Jake Goates

    https://www.linkedin.com/in/jake-goates-a8908a12/ https://www.facebook.com/profile.php?id=61553719583016

    Connect with Carl White

    Website: http://www.marketvisorygroup.com

    Email: whitec@marketvisorygroup.com

    Facebook: https://www.facebook.com/marketvisorygroup

    YouTube: https://www.youtube.com/channel/UCD9BLCu_i2ezBj1ktUHVmig

    LinkedIn: http://www.linkedin.com/in/healthcaremktg

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    44 mins
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