PracticeCare

By: Carl White
  • Summary

  • PracticeCare is devoted to helping private practice owners in healthcare stay private. We do that via guests who offer bite-sized business experience and advice…the kind you didn’t get in school. Our guests are private practice owners and service providers who help them. If you want to know just enough about business decisions you face to make a good one, PracticeCare is for you.
    MarketVisory Group, Inc.
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Episodes
  • Prerna Malik on Using Email Effectively to Grow Your Practice
    Nov 5 2024

    Email in your marketing plan. Have you rolled your eyes and groaned yet? When done well, email has its place. What does well look like? My guest today helps practices use email effectively and she’ll share some tips with us.

    Prerna Malik is co-founder of Content Bistro, the creator of the strategy-first copywriting program — Ready-to-Sell™, and is a Copyhackers-certified conversion copywriter. She uses her proprietary Conversion Brew® process for writing conversion-rich, coercion-free emails that balance persuasion AND personality while blending sales strategies seasoned with integrity. She has written for over 500 clients, including marketing icons such as Pat Flynn, Amy Porterfield, Joanna Wiebe, and countless others. If you need her after work hours, you can find her introverting with her nose in a book, baking up a storm in the kitchen, or traveling the world with her husband and business partner, Mayank, and their daughter, Manini.

    In this episode Carl White and Prerna Malik discuss:

    • Why so many people groan at the term “email marketing”
    • What makes email for a practice effective
    • Email tools she like for private practice owners

    Prerna Malik is co-founder of Content Bistro, the creator of the strategy-first copywriting program — Ready-to-Sell™, and is a Copyhackers-certified conversion copywriter. She uses her proprietary Conversion Brew® process for writing conversion-rich, coercion-free emails that balance persuasion AND personality while blending sales strategies seasoned with integrity. She has written for over 500 clients, including marketing icons such as Pat Flynn, Amy Porterfield, Joanna Wiebe, and countless others. If you need her after work hours, you can find her introverting with her nose in a book, baking up a storm in the kitchen, or traveling the world with her husband and business partner, Mayank, and their daughter, Manini.

    Constant Contact Email

    We are a fan of Constant Contact for email with our private practice clients. It offers a lot of features, is easy to use, is quite difficult to outgrow, is HIPAA compliant, and is budget friendly.

    If this catches your attention and you’d like to sign up, you can do so here. Full disclosure – this is an affiliate link, which means that we’ll earn a small commission if you use it.

    Want to be a guest on PracticeCare?

    Have an experience with a business issue you think others will benefit from? Come on PracticeCare and tell the world! Here’s the link where you can get the process started.

    Connect with Prerna Malik

    Website https://contentbistro.com/newsletter

    Instagram https://www.instagram.com/contentbistro/

    LinkedIn https://www.linkedin.com/in/prernamalik/

    Connect with Carl White

    Website: http://www.marketvisorygroup.com

    Email: whitec@marketvisorygroup.com

    Facebook: https://www.facebook.com/marketvisorygroup

    YouTube: https://www.youtube.com/channel/UCD9BLCu_i2ezBj1ktUHVmig

    LinkedIn: http://www.linkedin.com/in/healthcaremktg

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    35 mins
  • Joelene Gioulis on People and Automation in Private Practice
    Oct 29 2024

    Any private practice has a lot of stuff to get done. You’ve always needed people. Automation is a more recent option, one met with both excitement and skepticism. Every so often any practice owner should look at their practice and ask – is this optimized? My guest today helps her clients look at their people and automation and has some ideas for us.

    Joelene Gioulis believes in a world where everyone's dreams of success are attainable. As a business strategist who has studied in business and leadership for over 20 years, Joelene brings a unique skill of innovative and resourceful strategies to help leaders and companies grow to the next level. She has a proven executive management track record with a wealth of knowledge and success in streamlining operations for maximum efficiencies and optimization, strategic solutions for growth, risk mitigation, change management and Human Resources.

    In this episode Carl White and Joelene Gioulis discuss:

    • What automation Joelene is seeing in private practice that’s exciting and why
    • What automation you see that worries her and why
    • How private practices should think about balancing people and automation

    Want to be a guest on PracticeCare?

    Have an experience with a business issue you think others will benefit from? Come on PracticeCare and tell the world! Here’s the link where you can get the process started.

    Connect with Joelene Gioulis

    attainablesuccessllc.com

    Connect with Carl White

    Website: http://www.marketvisorygroup.com

    Email: whitec@marketvisorygroup.com

    Facebook: https://www.facebook.com/marketvisorygroup

    YouTube: https://www.youtube.com/channel/UCD9BLCu_i2ezBj1ktUHVmig

    LinkedIn: http://www.linkedin.com/in/healthcaremktg

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    33 mins
  • Scott Rattigan on What's New in Telemedicine
    Oct 22 2024

    Telemedicine is developing pretty rapidly. My guest today specializes in helping functional medicine practices who want to build out a telemedicine practice in part or in whole. He was a guest about a year ago and he’s coming back to tell us what’s new in telemedicine now.

    Scott Rattigan is an attorney, a nationally recognized speaker, podcast host, and bestselling author of The Practice of Telemedicine. He is the founder of Functional Lawyer, and co-founder of Origins Incubator. Scott was inspired to help the functional medicine community after helping his wife build her functional medicine practice, and watching her colleagues searching but not finding solid legal and business foundations to reduce unnecessary risks. Through Functional Lawyer and Origins Incubator, he helps practitioners to protect their license and grow their practice with confidence.

    In this episode Carl White and Scott Rattigan discuss:

    • What’s new in telemedicine in the last year

    Want to be a guest on PracticeCare?

    Have an experience with a business issue you think others will benefit from? Come on PracticeCare and tell the world! Here’s the link where you can get the process started.

    Connect with Scott Rattigan

    https://www.facebook.com/functionallawyer

    https://www.instagram.com/functionallawyer

    https://www.linkedin.com/company/functional-lawyer/https://www.youtube.com/functionallawyer

    Connect with Carl White

    Website: http://www.marketvisorygroup.com

    Email: whitec@marketvisorygroup.com

    Facebook: https://www.facebook.com/marketvisorygroup

    YouTube: https://www.youtube.com/channel/UCD9BLCu_i2ezBj1ktUHVmig

    LinkedIn: http://www.linkedin.com/in/healthcaremktg

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    48 mins

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