Email in your marketing plan. Have you rolled your eyes and groaned yet? When done well, email has its place. What does well look like? My guest today helps practices use email effectively and she’ll share some tips with us.

Prerna Malik is co-founder of Content Bistro, the creator of the strategy-first copywriting program — Ready-to-Sell™, and is a Copyhackers-certified conversion copywriter. She uses her proprietary Conversion Brew® process for writing conversion-rich, coercion-free emails that balance persuasion AND personality while blending sales strategies seasoned with integrity. She has written for over 500 clients, including marketing icons such as Pat Flynn, Amy Porterfield, Joanna Wiebe, and countless others. If you need her after work hours, you can find her introverting with her nose in a book, baking up a storm in the kitchen, or traveling the world with her husband and business partner, Mayank, and their daughter, Manini.

In this episode Carl White and Prerna Malik discuss:

• Why so many people groan at the term “email marketing”
• What makes email for a practice effective
• Email tools she like for private practice owners

Prerna Malik is co-founder of Content Bistro, the creator of the strategy-first copywriting program — Ready-to-Sell™, and is a Copyhackers-certified conversion copywriter. She uses her proprietary Conversion Brew® process for writing conversion-rich, coercion-free emails that balance persuasion AND personality while blending sales strategies seasoned with integrity. She has written for over 500 clients, including marketing icons such as Pat Flynn, Amy Porterfield, Joanna Wiebe, and countless others. If you need her after work hours, you can find her introverting with her nose in a book, baking up a storm in the kitchen, or traveling the world with her husband and business partner, Mayank, and their daughter, Manini.

Constant Contact Email

We are a fan of Constant Contact for email with our private practice clients. It offers a lot of features, is easy to use, is quite difficult to outgrow, is HIPAA compliant, and is budget friendly.

If this catches your attention and you’d like to sign up, you can do so here. Full disclosure – this is an affiliate link, which means that we’ll earn a small commission if you use it.

Want to be a guest on PracticeCare?

Have an experience with a business issue you think others will benefit from? Come on PracticeCare and tell the world! Here’s the link where you can get the process started.

Connect with Prerna Malik

Website https://contentbistro.com/newsletter

Instagram https://www.instagram.com/contentbistro/

LinkedIn https://www.linkedin.com/in/prernamalik/

Connect with Carl White

Website: http://www.marketvisorygroup.com

Email: whitec@marketvisorygroup.com

Facebook: https://www.facebook.com/marketvisorygroup

YouTube: https://www.youtube.com/channel/UCD9BLCu_i2ezBj1ktUHVmig

LinkedIn: http://www.linkedin.com/in/healthcaremktg

Any private practice has a lot of stuff to get done. You’ve always needed people. Automation is a more recent option, one met with both excitement and skepticism. Every so often any practice owner should look at their practice and ask – is this optimized? My guest today helps her clients look at their people and automation and has some ideas for us.

Joelene Gioulis believes in a world where everyone's dreams of success are attainable. As a business strategist who has studied in business and leadership for over 20 years, Joelene brings a unique skill of innovative and resourceful strategies to help leaders and companies grow to the next level. She has a proven executive management track record with a wealth of knowledge and success in streamlining operations for maximum efficiencies and optimization, strategic solutions for growth, risk mitigation, change management and Human Resources.

In this episode Carl White and Joelene Gioulis discuss:

• What automation Joelene is seeing in private practice that’s exciting and why
• What automation you see that worries her and why
• How private practices should think about balancing people and automation

Want to be a guest on PracticeCare?

Have an experience with a business issue you think others will benefit from? Come on PracticeCare and tell the world! Here’s the link where you can get the process started.

Connect with Joelene Gioulis

attainablesuccessllc.com

Connect with Carl White

Website: http://www.marketvisorygroup.com

Email: whitec@marketvisorygroup.com

Facebook: https://www.facebook.com/marketvisorygroup

YouTube: https://www.youtube.com/channel/UCD9BLCu_i2ezBj1ktUHVmig

LinkedIn: http://www.linkedin.com/in/healthcaremktg

Telemedicine is developing pretty rapidly. My guest today specializes in helping functional medicine practices who want to build out a telemedicine practice in part or in whole. He was a guest about a year ago and he’s coming back to tell us what’s new in telemedicine now.

Scott Rattigan is an attorney, a nationally recognized speaker, podcast host, and bestselling author of The Practice of Telemedicine. He is the founder of Functional Lawyer, and co-founder of Origins Incubator. Scott was inspired to help the functional medicine community after helping his wife build her functional medicine practice, and watching her colleagues searching but not finding solid legal and business foundations to reduce unnecessary risks. Through Functional Lawyer and Origins Incubator, he helps practitioners to protect their license and grow their practice with confidence.

In this episode Carl White and Scott Rattigan discuss:

• What’s new in telemedicine in the last year

Want to be a guest on PracticeCare?

Have an experience with a business issue you think others will benefit from? Come on PracticeCare and tell the world! Here’s the link where you can get the process started.

Connect with Scott Rattigan

https://www.facebook.com/functionallawyer

https://www.instagram.com/functionallawyer

https://www.linkedin.com/company/functional-lawyer/https://www.youtube.com/functionallawyer

Connect with Carl White

Website: http://www.marketvisorygroup.com

Email: whitec@marketvisorygroup.com

Facebook: https://www.facebook.com/marketvisorygroup

YouTube: https://www.youtube.com/channel/UCD9BLCu_i2ezBj1ktUHVmig

LinkedIn: http://www.linkedin.com/in/healthcaremktg

Hoping and planning are different. You can hope for profits but you’ll be lucky if they come. It’s much better to plan for profits – both in earning them and spending them. My guest today works with private practice owners as a financial advisor to figure out both and he shares his thinking with us.

Eric Miller has served over 20 years in the financial industry and co-owns a national financial planning company dedicated to serving the needs of healthcare owners, Econologics Financial Advisors. He has personally had over 20,000 conversations with practice owners at every phase of ownership. He has published countless articles, videos, and podcasts on various financial topics and is an expert on matters concerning creating economic independence for a practice owner’s business and household. He has recently published a book “How To Become a Financial Beast” which quickly became a bestseller on Amazon.

In this episode Carl White and Eric Miller discuss:

• The difference between hope and planning
• The mindset differences required to plan vs. hope
• What success vs. failure looks like
• What to do with profits.

Want to be a guest on PracticeCare?

Have an experience with a business issue you think others will benefit from? Come on PracticeCare and tell the world! Here’s the link where you can get the process started.

Connect with Eric Miller

YouTube - https://www.youtube.com/c/FinancialBeast

Facebook - facebook.com/econologicsfinancial

LinkedIn - linkedin.com/in/ericisyourbfff

Connect with Carl White

Website: http://www.marketvisorygroup.com

Email: whitec@marketvisorygroup.com

Facebook: https://www.facebook.com/marketvisorygroup

YouTube: https://www.youtube.com/channel/UCD9BLCu_i2ezBj1ktUHVmig

LinkedIn: http://www.linkedin.com/in/healthcaremktg

Many practice owners seem to resist wanting to create new ways to talk about their practice, i.e.: content. Why is that? My guest today creates new content for businesses for a living, and he’s going to give us a case for new content in your marketing.

David is Founder of David Telisman Communications, LLC, a content writing and marketing company that works with businesses across multiple industries to inspire their customers to buy from them. With 26 years of professional writing, marketing communications, and education experience, David creates content for organizations, allowing them to elevate their brands, grow their business, and stand out in a sea of competitors.

In this episode Carl White and David Telisman discuss:

• Why practice owners should want to create new content about their practice
• What objections David gets and how he overcomes them
• How practice owners can get started on creating new content for their practice

Want to be a guest on PracticeCare?

Have an experience with a business issue you think others will benefit from? Come on PracticeCare and tell the world! Here’s the link where you can get the process started.

Connect with David Telisman

https://www.linkedin.com/in/davidtelisman/https://www.facebook.com/davidtelismancommunicationshttps://www.youtube.com/channel/UC223sylm_0a7_pREJPVG2aw

Connect with Carl White

Website: http://www.marketvisorygroup.com

Email: whitec@marketvisorygroup.com

Facebook: https://www.facebook.com/marketvisorygroup

YouTube: https://www.youtube.com/channel/UCD9BLCu_i2ezBj1ktUHVmig

LinkedIn:

http://www.linkedin.com/in/healthcaremktg

Patients not listening to your instructions is probably one of the more annoying parts of the job of a healthcare provider, so anything that can be done to increase compliance to treatment is a benefit for patients and your practice. My guest today owns and runs a practice where compliance is especially needed, and he shares his ideas with us.

As the owner of the Mancuso clinic in New Brunswick in Canada, Sylvain Mancuso, has blended his expertise in physiotherapy and osteopathy to pioneer a hybrid care model. Over the last 12 years, he’s dedicated himself to evolving their services to include both in-person and online treatments, ensuring accessible, comprehensive care. This unique approach allows them to meet the diverse needs of our community, providing personalized, effective health solutions.

In this episode Carl White and Sylvain Mancuso discuss:

• How poor compliance to treatment affects his patients
• How they have improved compliance to treatment
• What the benefits are to patients and to the practice

Want to be a guest on PracticeCare?

Have an experience with a business issue you think others will benefit from? Come on PracticeCare and tell the world! Here’s the link where you can get the process started.

Connect with Sylvain Mancuso

www.mancusoclinic.com

https://www.instagram.com/mancuso_clinic

https://www.linkedin.com/in/sylvain-mancuso-86a48143/

Connect with Carl White

Website: http://www.marketvisorygroup.com

Email: whitec@marketvisorygroup.com

Facebook: https://www.facebook.com/marketvisorygroup

YouTube: https://www.youtube.com/channel/UCD9BLCu_i2ezBj1ktUHVmig

LinkedIn: http://www.linkedin.com/in/healthcaremktg

While many people have heard of Augusta National Golf Club, have you heard of the Augusta Rule? It’s a rule in tax law that seems to apply to more businesses than it might seem but you need have the details in place. My guests today help their clients with their tax and financial planning, including claiming the Augusta Rule when it’s appropriate.

Stephan Goldsmith is president of iAccounting Solutions and Kristen Engeron is the CEO of Legacy Consultants. Stephan & Kristen often work together to help medical practice owners navigate the tax & financial pitfalls so they can run their practice in confidence and gain valuable time back in their lives.

In this episode Carl White, Stephan Goldsmith, and Kristen Engeron discuss:

• What the Augusta Rule is
• What the requirements are

Want to be a guest on PracticeCare?

Have an experience with a business issue you think others will benefit from? Come on PracticeCare and tell the world! Here’s the link where you can get the process started.

Connect with Stephan Goldsmith and Kristen Engeron

https://www.instagram.com/dynamictaxcfo

https://www.facebook.com/dynamictaxcfo

Connect with Carl White

Website: http://www.marketvisorygroup.com

Email: whitec@marketvisorygroup.com

Facebook: https://www.facebook.com/marketvisorygroup

YouTube: https://www.youtube.com/channel/UCD9BLCu_i2ezBj1ktUHVmig

LinkedIn: http://www.linkedin.com/in/healthcaremktg

Referrals are the lifeblood of any successful private practice, and the longer you’ve been in practice the greater volume of referrals you should be getting. That doesn’t happen on its own. My guest today has built a referral base that feeds her practice and she shares her ideas on how she did it.

Dr. Ashley Maltz is an integrative medicine physician at West Holistic Medicine in Austin, TX. After Dr. Maltz earned a Medical Degree and Master in Public Health from the University of Texas Medical Branch (UTMB) in Galveston, TX, and she completed a combined Internal and Preventive Medicine Residency at UTMB. She then pursued and completed a 2-year Integrative Medicine Fellowship at Stamford Hospital, in Stamford, Connecticut. During her Fellowship, she underwent clinical training in Medical Acupuncture, trigger point injections, meditation, spirituality, clinical nutrition, mind-body therapies, botanicals and herbs, as well as an intensive 1000-hour online curriculum created by The University of Arizona Integrative Medicine Program founded by Dr. Andrew Weil. During this time, she also completed a 300-hour Medical Acupuncture course through the State University of New York (SUNY) Downstate.

In this episode Carl White and Ashley Maltz discuss:

• What a good referral base looks like
• How she built her referral base
• What she’s learned about how to build a referral base successfully

Want to be a guest on PracticeCare?

Have an experience with a business issue you think others will benefit from? Come on PracticeCare and tell the world! Here’s the link where you can get the process started.

Connect with Ashley Maltz

@ashleymaltzmd

@westholistimedicine

Connect with Carl White

Website: http://www.marketvisorygroup.com

Email: whitec@marketvisorygroup.com

Facebook: https://www.facebook.com/marketvisorygroup

YouTube: https://www.youtube.com/channel/UCD9BLCu_i2ezBj1ktUHVmig

LinkedIn: http://www.linkedin.com/in/healthcaremktg