Find the FULL TRANSCRIPT for this episode and more resources for coaches at ProsperousCoach.com/328.

YourWordsUnleashed.com

How do coaches attract ideal coaching clients?

It helps to think a bit like a scientist.

You have an idea that seems valid. Then you conduct experiments several times with slight adjustments to one variable or another all while tracking your results.

Over time, something becomes clear.

Sometimes, what becomes clear is that this set of approaches or ideas aren’t yet the right thing. So you try something else.

But often, there’s a clue that you’re on the right track and you move forward from there.

Your willingness to explore, guided by patience and strategy, is key.

All businesses start this way.

It’s not an arbitrary process but it does require faith, courage and stick-to-itiveness.

Let’s hear what a coach who is 3 years into her business has to say about her attraction experiments that have led to reliable results and lots of great clients.

I'd love to hear from you. Stay inspired and make things happen! - Rhonda Hess, Prosperous Coach

• Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence.
• For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call.
• Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.

Find the full transcript for this episode, the free downloadable Coaching Business Checkup assessment and more resources for coaches at ProsperousCoach.com/327.

Two Other Episodes Related:

#14 The Success Factor: Is It Working for Your Coaching Business

#102 You Can't Succeed in Your Coaching Business Without This

Do you have a coaching niche that hasn’t paid off yet and are you wondering if you should stick with it?

I want you to know, nearly all coaches are hoping for more traction in their niche. So, you may be thinking: “It sounds like it’s not very worth it to start a business!”

It absolutely is worth it IF you’re serious about being the driver of a career that’s tailor made for you.

If you want to choose how and when you work and with whom … if you want to be the one who decides your own fees, when you take time off and how often … well, your business can give you that and there’s very little else that can except being independently wealthy.

ALLOW your business to unfold but don’t sit back and wait for it to happen to you … because it’s not going to happen that way.

Here’s the truth … you have to be in it to win it, guys!

I'd love to hear from you. Stay inspired and make things happen! - Rhonda Hess, Prosperous Coach

• Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence.
• For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call.
• Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.

This is a Listener's Choice Episode because it's already been very popular with coaches. Find the FULL TRANSCRIPT and other resources for coaches at ProsperousCoach.com/326.

***If you've been wanting my help for every step, I have one opening starting in April 2025 for my 5-month PRIVATE VIP Mentoring program for coaches who want to create a sustainable and profitable coaching business from the ground up. Fill out the application here and we'll meet soon to see if we're a good fit.

This episode is an eye opener.

I don’t think there’s a new coach anywhere who hasn’t wondered … s

"Shouldn't I know more than my clients?"

"Won’t they expect that I have expertise to guide them?"

"Otherwise, why would they pay me … right?"

I’ve heard coaches from all walks of life question their fitness to be a professional coach — whether the coach is

• younger or older
• highly credentialed or not at all
• has vast work experience or none

It’s what I call a garden variety DOUBT.

It comes with the territory of offering services in exchange for fees.

Let’s look into this powerful question a bit more because the answer is a paradox. And paradoxes are full of possibility!

I'd love to hear from you. Stay inspired and make things happen! - Rhonda Hess, Prosperous Coach

• Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence.
• For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call.
• Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.

Find the full transcript for this episode and more resources for coaches here where you'll also find links to smart apps and expense choices for coaches.

Other episodes mentioned:

#191 - Low Pricing Could Kill Your Coaching Business

#58 - Start Planning for Profit in Your Coaching Business

There’s nothing boring about earning well as a coach.

But coaches often avoid setting financial goals and tracking expenses to plan for profit.

What’s up with that?

Well, in my early years, I failed to act like I even had a business, so I get it! I just wanted to coach and help people.

I steered clear of tasks that felt corporate because I’d left that world for good.

So, … I didn’t set a budget for my business. I chronically OVERSPENT on online courses, certifications and whatever bright shiny object landed in my inbox.

Know what I mean?

Then it dawned on me — I wasn’t operating a legitimate business. I just had an expensive hobby. That’s when I got serious about profit and started ending every year with a lot more of it.

Profitability is about pricing services to sustain your business and controlling expenses. I’m about to share my own expenses with you and spending pitfalls coaches can easily avoid.

I'd love to hear from you. Stay inspired and make things happen! - Rhonda Hess, Prosperous Coach

• Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence.
• For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call.
• Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.

Find the full transcript for this episode and other resources for coaches at ProsperousCoach.com/324.

Also mentioned:

Episode #236 Are You Attracting Coaching Clients Who are Ready to Hire You?

When you first start your coaching business, it’s normal to follow what you see other coaches do.

Before creating your coaching business website, you probably looked at a bunch of other coach’s websites and modeled those or let your web designer make those critical layout and feature decisions.

You likely ended up with online brochure about coaching services and a prominent button inviting a free Intro Call, Discovery Call or Sample Coaching Session.

My first coaching website had a button like that too, and I wondered why it never paid off.

Now, when new coaches hire me, if their website has one of those buttons, I always ask …

“How many people sign up for your free call each month?”

The answer is usually an embarrassed “ZERO.”

So why is this common practice?

New coaches often fail to think like their future clients.

Let’s talk about why don’t those free call buttons don’t work and what will.

I'd love to hear from you. Stay inspired and make things happen! - Rhonda Hess, Prosperous Coach

• Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence.
• For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call.
• Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.

Find the full transcript for this episode at ProsperousCoach.com/323.

Coaches often tell me that they’ve been unofficially coaching for much of their lives before they took coach training. That was true for me as well.

During University, my work study job was Peer Counseling and I loved it!

In my last job as marketing director of a testing laboratory, my colleagues would seek me out, wanting a sounding board.

It got to be that sometimes I couldn’t get my work done and I joked about putting up a sign on my door that said The Doctor Is NOT in.

But in my heart those types of conversations were thrilling to me.

Has coaching always been in your blood too?

There’s another trait you need to be a top notch coach … to be coachable. Not every coach is coachable.

Let’s talk about 6 behaviors of the coachable and 5 behaviors of the un-coachable.

I'd love to hear from you. Stay inspired and make things happen! - Rhonda Hess, Prosperous Coach

• Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence.
• For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call.
• Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.

Find the full transcript for this episode at ProsperousCoach.com/322.

Related episode:

Episode 301 – Test Your Coaching Lead Magnet with 4 Powerful Questions

When I started my coaching business, if you would have asked me my marketing approach I would have said “I let people know I’m a coach and offer a free sample coaching sessions to enroll clients.

Did that approach work for me? Not a wit.

Even though I got a lot of praise for the sessions, people who had a free session said “Thanks” but no interest in long term coaching came about.

It took me a long time to realize why my mindset and actions weren’t paying off.

I’m a bit surprised when I look at coach’s website and see them trying this same approach.

I feel so much compassion for you if you’re in that place and I am instantly transported back to my own frustration early on – working so hard and not getting results.

Let's dig into this ...

I'd love to hear from you. Stay inspired and make things happen! - Rhonda Hess, Prosperous Coach

• Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence.
• For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call.
• Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.

Find the full transcript for this episode at ProsperousCoach.com/321.

Other episodes and resources mentioned:

Episode #17 - Ten Years Into Coaching and Going Strong - interview with Tami Stacklehouse

The Fibromyalgia Coaching Institute

Coach Training Alliance (where I created the certification program)

This Listener’s Choice episode has meant so much to hundreds of coaches and if you’ve heard it before, it’s worth another listen. I’ve given it an update.

When I work with coaches to help them nail their niche, I ask lots of powerful questions, which uncover clues to a natural audience and niche for them.

Over time I’ve witnessed 4 major patterns with coaches — what I call ARCHETYPES — that influence how a coach could become successful in their niche.

These archetypes are a subconscious leaning and not necessarily a conscious choice. Two caveats ...

· You might not relate to any of these archetypes. After all, these 5 come out of my experience.

· One clear archetype might not yet be awakened until you launch your business and something blooms within you.

I’ll explain each. If you relate to this concept, allow just ONE ARCHETYPE to rise to the surface like cream so it can guide your coaching business rather than diluting it with 2 or more.

I'd love to hear from you. Stay inspired and make things happen! - Rhonda Hess, Prosperous Coach

• Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence.
• For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call.
• Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.