In this episode of the Quick Lube Expert Podcast, host M. Kevin Davis is joined by Ric Savage from True Brand for an insightful discussion on some of the most significant changes and trends currently impacting the quick lube industry. With more than two decades of experience, Ric offers a unique perspective, sharing his journey from managing Jiffy Lube stores to now working on the vendor side with True Brand.

The conversation dives deep into the growing trend of industry consolidation, where larger companies are acquiring smaller, independent operators. Ric and Kevin explore how this consolidation is reshaping the landscape, offering both challenges and exciting opportunities. For independent operators, it’s essential to embrace this change and recognize the potential benefits, from improved employee benefits to greater buying power. Ric emphasizes that operators should focus on running the best business they can, as opportunities for growth or acquisition will always be present.

In addition to discussing consolidation, Ric shares practical advice on service opportunities in the quick lube sector. With modern vehicles requiring more frequent maintenance due to tighter engine designs and longer service intervals, Ric points out the importance of offering key services such as engine system cleaners, fuel additives, and high mileage treatments. These services are not only in high demand but are also easy to train new employees on, making them a win-win for businesses looking to increase revenue while meeting customer needs.

The episode wraps up with a focus on employee training and customer service. Ric stresses the value of streamlined services for entry-level employees, enabling them to contribute quickly. Meanwhile, Kevin highlights the importance of delivering thorough service reviews that educate customers on what has been done, what’s due, and what will be needed in the future—ensuring trust and long-term relationships.

This episode is packed with actionable insights for quick lube operators, offering strategies to adapt to industry changes while seizing new opportunities for growth.

Be sure to listen in and get inspired to learn more, do more, and be more in your quick lube business!

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Connect with Ric Savage: For more information on how True Brand can help your business with training and services, you can reach Ric at:

• Phone: (571) 263-5207
• Email: savage@solidstart.com

To learn more about how Quick Lube Expert can help you, visit: https://www.quicklubeexpert.com

To learn more about what M. Kevin Davis has to offer, visit: https://www.mkevindavis.com

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