Episode Summary: Interview with Jonathon Bates, CEO of PersuasionXP

In this episode, Nathan chats with Jonathon Bates, co-founder and CEO of PersuasionXP, an AI-driven company that uses neuroscience, psychology, and NLP to create personalised, persuasive marketing content.

Jonathon shares his journey from tech enthusiast to founder, explaining how PersuasionXP helps businesses optimise their content by tailoring it to the personality traits of their target audience.

The conversation dives into how personality influences decision-making, with Jonathon highlighting the role of the OCEAN model (openness, conscientiousness, extraversion, agreeableness, neuroticism) in shaping consumer behavior.

He discusses how understanding these traits allows brands to craft more emotionally resonant content, ultimately boosting engagement and conversions.

Jonathon also talks about the power of small tweaks in marketing—like headlines and thumbnails—that can have a huge impact, drawing on examples from companies like Netflix. He also discusses the challenges of measuring advertising effectiveness and how PersuasionXP is helping solve this with AI-driven personalization.

As the episode wraps up, Jonathon shares his vision for the future of PersuasionXP and how AI will continue to transform marketing by delivering deeply personalized content that drives better business outcomes.

Key Takeaways:

• Personality influences 70% of decision-making in marketing.
• AI and neuroscience can be used to create more persuasive, personalized content.
• Small adjustments in marketing can significantly boost customer engagement.
• AI personalization is the future of B2B marketing.

In this episode, Nathan interviews the legendary Richard Abels, a seasoned sales professional with nearly 50 years of experience. From starting out in car sales to leading teams and advising business owners, Richard shares invaluable insights into what makes a salesperson truly exceptional.

• The Foundations of Sales Success: How Richard's early days in car sales shaped his consultative approach and taught him the importance of focusing on customer needs.
• The Power of Active Listening: Why listening—not talking—is the most critical skill for any salesperson.
• Overcoming Fear in the Sales Process: Strategies for reducing buyer hesitation and building trust with prospects.
• The Role of Emotional Intelligence: How understanding people and their motivations drives sales success.
• Adapting to Modern Sales: Why traditional cold calling is dead and how tools like LinkedIn have transformed how we connect with prospects.
• The Importance of Process: Why having a clear, repeatable sales process is non-negotiable for achieving consistent results.
• Working with Millennials and Gen Z in Sales: Insights on why younger generations approach sales differently—and how leaders can adapt.
• Honesty and Transparency in Sales: Why full disclosure builds stronger, long-term relationships with clients.

• "Fear is a massive part of why people buy. If you can't take fear out of the buying process, you'll never make a sale."
• "Great salespeople aren't talkers—they're listeners. The best sales conversations are about understanding the customer deeply."
• "Adapting to modern tools like LinkedIn isn't just smart—it's essential. It's where credibility lives now."

• LinkedIn: Richard Abels
• Learn more about Richard’s journey, insights, and how he helps businesses achieve sales success.

In today’s episode of Quiet Impact, Nathan sits down with Joel Harrison, Editor-in-Chief, influencer, and co-founder of B2B Marketing and Propolis.

With over 20 years of experience in the field, Joel has been a driving force in transforming B2B marketing from a niche topic to a thriving industry with a global community. Currently, he’s embarking on a journey of reinvention, exploring new opportunities in his career, and working on an exciting new book. Joel shares his insights on the future of B2B marketing, influencer marketing, and the power of personal brand.

Key Discussion Points:

• Joel’s Journey into B2B Marketing: Joel shares his background as a journalist and how he identified a gap in the market, leading him to co-found B2B Marketing. His efforts have helped shape the field, which has grown tremendously over the past two decades.
• The Power of Propolis: Joel explains how Propolis, a community intelligence platform for B2B marketers, enhances team performance, marketing effectiveness, and alignment with strategic goals.
• Influencer Marketing’s Role in B2B: Recently embracing the title of ‘influencer,’ Joel discusses the emerging importance of influencer marketing in B2B. He shares insights on how brands can leverage influencers for authentic messaging and how influencer marketing could shape the industry’s future.
• Balancing Brand and Performance Marketing: Joel and Nathan explore the relationship between brand and performance marketing, emphasizing the need for a balanced approach. They dive into how brand authenticity and personalized engagement are becoming more essential for long-term brand growth.
• Personal Branding and Leadership in B2B: Joel reflects on the importance of personal branding for B2B leaders, highlighting how influential figures like Rory Sutherland have humanized their brands and become thought leaders. They discuss how B2B brands can embrace personal branding to connect on a deeper level with their audiences.
• Introversion and Leadership: Nathan and Joel discuss the unique strengths introverts bring to leadership and sales. Joel opens up about his introverted tendencies and shares tips on how he balances the demands of his role with the need for recharging time. They explore how introverts can thrive in traditionally extroverted spaces like public speaking and sales by leveraging their depth and authenticity.
• Looking to the Future of B2B Marketing: Joel sheds light on the current state of B2B marketing and the trends shaping its future. He provides insights on content personalization, the balance between brand and demand generation, and what’s next in B2B marketing strategy.

Follow Joel: To stay updated on Joel’s latest ventures and the upcoming book release, connect with him on LinkedIn for the latest insights and announcements.

Connect with Quiet Impact: Stay tuned for more inspiring conversations on Quiet Impact, where we explore the intersection of introversion, leadership, and entrepreneurial success.

In this episode of Quiet Impact, I sit down with Jordan Adams, founder and CEO of OneNineFive, a global B2B demand generation agency, to unpack his unique journey from a challenging upbringing to establishing a thriving career in sales and entrepreneurship.

Jordan shares how resilience, empathy, and clear communication were key factors that shaped his approach to sales—and how introverts can leverage these qualities to succeed without needing to adopt a “hard sell” persona.

We explore the transformation of sales from loud, extroverted tactics to a more authentic, knowledge-based approach. Jordan explains why curiosity, self-awareness, and emotional intelligence are now critical skills for effective sales, especially for introverts.

He emphasizes the power of qualifying leads early on, helping you focus your energy on high-value opportunities instead of chasing every potential client.

For founders, Jordan also shares how producing founder-led content on LinkedIn has not only expanded his network and led to more speaking engagements but also attracted valuable inbound leads. He discusses how combining content creation with an outbound strategy can reduce perceived risk for potential clients, making them more receptive to outreach.

Whether you're new to sales or looking to refine your approach, this episode is filled with practical insights to help introverted founders make a lasting impact through authenticity and thoughtful engagement. Jordan’s story and strategies will inspire you to amplify your voice, build trust, and close more deals by simply being yourself.

Highlights:

-Jordan’s journey from a turbulent upbringing to B2B sales success

-The shift in sales from loud tactics to authenticity and empathy

-Key traits for effective sales: curiosity, emotional intelligence, and self-awareness

-The role of qualifying leads early to focus on high-value clients

-How founder-led content can build trust and warm up leads for outreach

Links:

Connect with Jordan Adams on LinkedIn

Learn more about OneNineFive B2B Demand Generation Agency at OneNineFivedemand.com

In this compelling episode, Nathan is joined by Reggie James, the founder and CEO of Digital Clarity, a digital growth marketing specialist with a wealth of experience growing and selling SaaS businesses. Reggie shares his journey, starting from his early career in insurance and advertising to launching two successful tech startups. He offers insights into the intersection of sales, marketing, and product development and explains how introverts can be some of the best salespeople by focusing on authenticity, active listening, and addressing the root of customer challenges.

Reggie emphasizes the importance of asking the right questions and remaining silent to allow prospects to open up and reveal the deeper issues behind their initial responses. He and Nathan discuss the power of silence in sales conversations and how it can help salespeople uncover the real pain points or opportunities, likening it to addressing the fire behind the smoke.

They dive into Reggie’s experience launching Digital Clarity and DC Storm, detailing the process of finding product-market fit and managing the complexities of early paid search campaigns. Reggie also shares his advice for early-stage founders on building a brand versus focusing on performance marketing. He highlights the importance of understanding core principles such as who you are, who you serve, and how you can solve your customers' problems, stating that only a small percentage of companies truly invest in defining these aspects before jumping into marketing and sales efforts.

Throughout the conversation, Reggie stresses the importance of empathy, authenticity, and understanding your customer’s pain, with a focus on building strong relationships over quick sales fixes. This episode is packed with actionable advice for tech founders, sales professionals, and anyone looking to excel in the digital marketing and SaaS landscape.

Welcome to Quiet Impact, where we arm introverted founders with the tools to dominate sales without morphing into someone you’re not. Today’s episode is an absolute must-listen for anyone looking to take control of their sales engine, because we’ve got Ryan Hall—founder of Friday Solved and a guy who’s helped scale some of the biggest brands on the planet, from Deutsche Bank to Vodafone, Sky, and beyond.

Here’s the deal: Too many businesses think they can just outsource their sales problems. Wrong. You don’t rent your way to success—you build it, brick by brick. Ryan’s here to break down exactly how to construct a sales engine that’s sustainable, scalable, and 100% yours. We’ll talk about the key components of a killer sales process, why outsourcing might sink you in the long run, and how you can avoid the same traps so many businesses fall into when they try to piece together a sales strategy.

Plus, we’re diving into the tech stack you actually need to win, why social media is the new front line for prospecting, and how different generations are reshaping what it means to do sales.

If you’re a founder just getting started or a business leader tired of patchwork sales solutions, this is the episode for you. So, buckle up and let’s get into it—Build It, Don’t Buy It: Taking Ownership of Your Sales Engine with Ryan Hall.

In this episode of Quiet Impact, we sit down with Jeremy Connell Waite, IBM’s Global Leader of Web3 Marketing, to tackle one of the biggest challenges for introverted tech founders: Overcoming Rejection in Every Sales Conversation.

Jeremy draws from his extensive experience in sales and marketing to share practical strategies for handling rejection with resilience and turning every "no" into an opportunity for growth.

If you're ready to build confidence and take control of your sales conversations, this episode offers actionable insights to help you overcome objections and close more deals with ease.

In this episode of Quiet Impact, we’re joined by bestselling author Greg McKeown, the mind behind Essentialism: The Disciplined Pursuit of Less. Greg shares his transformative philosophy on how tech founders can focus on what truly matters to achieve greater success without feeling overwhelmed.

In this conversation, we explore the principles of becoming an essentialist—how to eliminate non-essential tasks, make space for the work that drives the most impact, and streamline your business efforts to scale efficiently. If you’re ready to do less but accomplish more, this episode with Greg McKeown is a game-changer.

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