Today we're gonna be talking about some of the psychological principles that will help your prospects to engage with you. And, the biggest one that I wanna focus on is engaging the subconscious mind.

Today we're gonna be talking about how to implement some of those strategies with one of our favorite strategies in that storytelling.

So we've been doing a lot of different storytelling while we've talked about different brands and what that really falls under the category of an online marketing is content marketing.

Storytelling is one of those things that it just brings things to life. If you wrap it up in a story, everything comes to life and it just feels a lot better.

Today's episode is going to be quite delicious to talk about because we're going to dive into using the example of Betty crocker to talk about how trustworthiness has been established through brands.

Today we're going to talk about the evolution of branding.

What we're going to discuss is inspired by one of Heather's heroes in branding, Debbie Millman. This is her five waves of branding.

Today we're going to be talking about how good branding can actually reduce stress, not only for you as a business owner, but also for your customers and your clients.

Today, we're going to be talking about building a brand and we're going to be giving you a case study and a success story of one of the clients that we recently worked with.

This is going to be an exciting episode!

In the past episodes, we've talked a little bit about the silk road and some of the foundations of branding. But today, we have the opportunity to talk about social media and how social media has impacted brands.

Today we're going to be talking about how brands can build trust. This one's really exciting because we are going to be using one of our own clients as an example.