• 14 Days of Building a Personal Media Company!
    Oct 1 2024

    22.09.2024 - 28.09.2024

    14 Days update!

    To make the most of tracking - I will track three parts for each platform and have it added up for the general Overview.

    To make is easy to see and understand I will have one Graph for the Overall Development.

    Then one split for each separate stat marking for the different platforms.

    The main three stats that I will be checking:

    • Number of Posts
    • Number of Followers
    • Impressions of Posts

    I know that Impressions and Followers are not the best Metric to track, they are just the most reliant to keep track of the Overall Platform Performance.

    A View on my YouTube long form Videos is worth a lot more than a Tweet Impression on X.

    I still want to see the overall Actions from the output that I create. Because if we know what actions to take - to get to our outcome - then we know what we need to do.

    My base line week was the 16.09.2024 to the 21.09.2024.

    I am starting to count the traffic beginning by the 1.9.2024.

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    13 mins
  • The 5 Stages to raise Awareness for your Personal Brand!
    Sep 30 2024

    The 5 Stages to raise Awareness for your Personal Brand!

    The Journey of the Salmon

    When nobody knows you - you got no business!

    Thats why you need to do Marketing. Marketing makes known.

    Now you’re probably wondering, what should you do for your Marketing. This is where I will help you now. We will discover the 5 Stages of Awareness along the Journey of the Salmon.

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    9 mins
  • Business is easy, when you know what to do - Let me show you!
    Sep 29 2024

    Business is easy - Just take these 5 Steps

    Many people are starting new businesses and most of them fail. I have also tried many different businesses. Then I started seeing what the successful businesses all have in common: They have these 5 steps that they all have.

    Here are the 5 Steps:

    • Customer Focused
    • Marketing - Personal Brand
    • Solving a Problem for that Customer
    • Setting up a way to collect Payments
    • Then bring it all together in a funnel.

    That literarily it. It doesn’t take more. Just do this and then get it out and start optimising it more.

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    10 mins
  • What Content Creators get Wrong about Niching down and how I fixed it! (My 3P-Knot Framework)
    Sep 28 2024

    You have probably also heard about finding your Niche or Niching Down.

    That advice is everywhere. But there are two false Beliefs, that will keep you small and stop your growth.

    Your Niche is not your Topic or your Interests. Most still believe that and so did I. I also believed, but was struggling with it for years.

    That’s when I found the solution. I named it the 3P-Knot Framework.

    Let me show you how it’s done!

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    9 mins
  • You’re risking your Personal Brand - if you don’t do this!
    Sep 27 2024

    One Advice that I hear often for beginners is - Start on one platform.

    That is advice that was maybe good a few years ago, but not anymore.

    All social platforms are in constant competition and so they are changing fast.

    They are becoming less reliable over all. So by staying on one platform you have a huge risk!

    You can lose it all!

    So if you don't start taking these three actions you will stay in the risk to lose it all.

    Start a Newsletter, Build on multiple Platforms, Put the Organic Funnel into Place.

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    12 mins
  • Level Up your Personal Brand to a Personal Media Company - Play with the Big Boys now!
    Sep 26 2024

    When I was growing up I always wanted to play with the big boys.

    I didn’t want to play with the babies or toddlers… They were so boring.

    Now with my Son I see the similar pattern. He is always chasing after the big boys.

    Same applies for us today. We like to look at Dan Koe, Alex Hormozi or Gary Vee.

    Dreaming that could be us one day. We could be the Big Boy.

    The Plan that I have for us today is simple:

    How are we going to play with the Big boys?

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    16 mins
  • 3 Things I wish I knew before starting with YouTube
    Sep 25 2024

    When you are just starting out on YouTube, it can be quite overwhelming.

    I have uploaded over 400 Videos and oh so many shorts… in the last three years on YouTube, so I got a bit of experience.

    In this Video I will give you three things I wish I knew before I started.

    First of all we need to talk the two different approaches when it comes to YouTube.

    The Entertainment Approach and the Education Approach.

    In this video we will cover in depth the Educational Approach, because that is what I have specialized in.

    Many YouTube Videos will tell you the opposite of what I’m about to tell you.

    I also had those three points in the wrong order.

    What do you think makes a educational video really good?

    Is is the Video, Editing, Camera, Filming Skills, or Lighting?

    Nope to all of them. The biggest factor is: Speaking and Presenting!

    You are here to educate - so the quality of the Video is: How well are you education aka. Helping the Viewer do - what the video is about.

    This will lead us now to the main Things - that I actually did wrong, but wish I would’ve know earlier.

    In order for you to avoid these Mistakes here they are:

    • Audio > Video
    • Light > Camera
    • Speaking > Editing

    Let’s dive into each one separately for me to give you the reasons why I believe so.

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    13 mins
  • Don’t fall for the Edutainment - The difference in audience for Entertainment and Education
    Sep 24 2024

    In this podcast episode, the host warns against the "Edutainment Trap," which focuses too much on making educational content entertaining, attracting the wrong audience that is not committed to change or business growth. Instead, they advocate for focusing on providing real solutions to your ideal client's problems. Key steps include understanding client pain points through research, prioritizing speaking skills over production value, delivering straightforward solutions without fluff, tracking meaningful metrics beyond vanity numbers, and offering clear calls to action. The goal is to be a teacher and leader, not just an entertainer.

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    12 mins