• S2 Ep408: April 7, 2025 | Entrepreneurs and Solopreneurs | Build a Better Business | BBB Your Website

  • Apr 7 2025
  • Length: 58 mins
  • Podcast

S2 Ep408: April 7, 2025 | Entrepreneurs and Solopreneurs | Build a Better Business | BBB Your Website

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  • Summary

  • REPLAY | Entrepreneurs and Solopreneurs | Build a Better Business | BBB Your Website — Make Your Customer the Hero

    In this impactful Build a Better Business session inside the Kathy Binner International Academy, we focused on one of your most essential business assets — your website — and how to transform it into a client-converting machine.

    The key takeaway?
    Your website isn’t about you — it’s about your customer.
    When you position your customer as the hero of the story and yourself as the trusted guide, you create a powerful connection that inspires action.

    We explored how to BBB Your Website by making it:
    ✅ Clear – so visitors immediately know what you offer and how it helps them
    ✅ Compelling – so they feel seen, understood, and motivated to take the next step
    ✅ Conversion-Ready – with simple design, strategic calls-to-action, and strong trust-builders

    We broke down the must-haves:
    📌 A homepage that speaks to your customer’s pain points and goals
    📌 An “About” page that positions you as the guide with the roadmap to their success
    📌 Seamless navigation, engaging lead magnets, and real-life testimonials

    This session was full of live examples, free tools, and practical steps — all designed to help you create a website that works while you sleep and leads your ideal clients straight to your door.

    Watch the replay now and start building a better business, one page at a time.

    ~~~~~~~~~~~~~~~~~~~~

    What we’re about

    Join the Conversation:
    https://us06web.zoom.us/webinar/register/WN_vDbt-JDsQCKIuNVvb1828g

    Connect with our FREE Replays, Courses, and Masterminds:
    [Entrepreneurs & Solopreneurs | KATHY BINNER INTERNATIONAL ACADEMY (teachable.com)](https://kathybinnerinternationalacademy.teachable.com/p/entrepreneurs-and-solopreneurs)

    How to Build a Better Business:

    • VPS - Value Proposition Statement
    • Storytelling is Marketing
    • Serving is Selling
    • Website Platform & Design
    • Creating a FREE First Base Offer
    • Creating a Mid-Level Second-Base Offer
    • Creating a Third-Base Core Offer
    • Creating a 'Go Celebrate' Home Run Offer
    • Social Media Made Easy
    • Start a Blog
    • Start a Podcast
    • Overcome Your Fear of Public Speaking
    Don't miss out on this enriching series of Zoom calls, where we'll cover a wide range of topics week by week. It's a fantastic opportunity to learn, share, and connect with others who are equally enthusiastic about these subjects. Join us and look forward to a dynamic and informative journey!

    Connect with Kathy: https://linktr.ee/KathyBinner
    Connect with Cheri: https://www.cheridotterer.com

    REFERENCES:
    www.kathybinner.com
    www.cheridotterer.com
    www.moneymaxaccount.com/mbcoaching
    linda-thomas.com
    topcreative.ca
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