In this episode of the Funky Marketing Podcast, we dive deep into SEO strategy for B2B companies with Sam Dunning, founder of Breaking B2B. Learn the actionable steps to enhance your company's SEO, build trust through your website, and capture demand effectively. Sam shares his insider knowledge on how B2B and SaaS companies can leverage content marketing, demand capture, and SEO to gain a competitive edge.

Actionable Steps:

- Identify "Money Keywords": Focus on bottom-of-the-funnel keywords that directly drive leads and demos.

- Tailor Website Messaging: Ensure your website quickly communicates your unique value and builds trust with clear proof of results and customer testimonials.

- Leverage Competitor-Based Content: Create alternative and comparison-based pages to capture demand from prospects evaluating similar solutions.

- Partnerships for Link Building: Build partnerships with companies that target the same ICP but are not direct competitors, and create content that brings reciprocal business opportunities.

- SEO for Mid-Funnel Content: Develop content around real problems your prospects face and the solutions your product offers.

Connect with Sam:

LinkedIn: https://www.linkedin.com/in/samdunning/

Breaking B2B: https://www.breakingb2b.com/

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